3 Key Digital Marketing Trends for 2020 and Beyond

These days, online marketing is the dominant form of advertising. However, many small and medium-sized businesses still hesitate to get on board. Instead, they opt for a few standard advertising techniques to slowly yet steadily bring in customers over time. These techniques simply don't work in an age where most...


Four Ways a Digital Marketing Manager Can Jump-Start Your Online Profile

You know you have to be online and visible, so you build your online profile. How long will you have to wait around for Google (and your customers) to find it? While every situation is different, it could be months before you see a change, and that's assuming you did...

10 actions to consider when working ON your business!

10 actions to consider when working ON your business!

Stay At Home guidelines due to the Covid-19 have given us the gift of time to think about our best practices and how we approach our work. Like most small businesses, we have a list of things we’ve been wanting to tackle, but are challenged finding the time to do...

IWD-Free-Marketing-Tools

IWD is a resource for FREE Marketing Tools

To show our support for other small businesses we are excited to share a number of free marketing tools that have a proven track record.


8 Work at Home Tips from a Seasoned Small Business Owner

I’m hoping everyone reading this post is both feeling and doing well during this public health crisis. It’s a challenging environment for everyone, both personally and professionally, but I take comfort in knowing the shared experience may help bring us all closer together once the worst has passed. As a...


5 Hot Small Business Marketing Topics Our Readers Keep Coming Back To

Whether you’re new to our blog or a long-time reader, you may have missed some of the popular small business marketing information we’ve been sharing. So this month, we present a recap of some of our top-trending posts from the last year. Read on to find the answers to questions...

Amy DeLardi Power Session | Marketing Consultant

Power Up Your Business in Two Hours or Less

Like most business owners, you probably find yourself at the end of the week with more “to-dos” than “done” entries on your ever-growing task list. And when you’re just keeping your head above water with daily responsibilities, it can be challenging to find time for growing your business. It’s so...


7 Steps to a Successful Website Transformation

Businesses of all sizes are rethinking how they use technology. But small to medium sized businesses often face different challenges than their enterprise counterparts. The goal may be the same – delivering increased value to customers – but where large businesses may be undertaking full blown digital transformations, smaller businesses...


5 Simple Ways to Stay Focused On Your Business in the Summer

As the days get longer and the weather grows warmer, it can get harder and harder to stay focused on growing your business. It’s especially tough for small business owners who have flexibility in their schedules. It is so easy to let tasks like marketing your business slip away in...


How to Measure Your Small Business Marketing Efforts

So, you run a small to medium-sized business. You are probably using a number of different marketing tools to reach your current and potential customers. But how do you know if your efforts are working? Are you directing your resources into the right channels and at the right frequency? Which...

IWD Digital Starter Package

The killer combination for what your business needs to succeed:

Reputation Management
Customer Voice
Listing Builder
Social Marketing
Advertising Intelligence
  • Monitor what people are saying about you online and improve your visibility in local search.
  • Schedule posts on multiple social channels and generate a following for your business, all from a single interface.
  • Gather customer reviews to boost online ratings and drive more business.
  • Establish accurate business listings and appear in more places across the web.