Paid Advertising for E-Commerce Sites: Is It Worth It?

With the influx of information available online, organically reaching your potential customers can be difficult. Paid advertising allows you to purchase ad space to increase your visibility, drive traffic to your site, and, ideally, generate leads and sales. The options are varied: social media platforms, search engines, and major publications...

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5 Crucial Web Design Trends for 2021

Things on the internet change quickly and often. What was popular two months ago might already be forgotten. That new thing you heard about last week may already be obsolete. Keeping up-to-date on the latest web design trends is no different. That said, there are a handful of trends that...

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What Is Lazy Loading? 4 Benefits to Smarter Web Content Loading

Every web user likely has more than a few stories about headaches with loading content. Lazy loading has been deployed as an option to alleviate many of these headaches. But what does this process mean, and how exactly does it benefit you? In essence, this form of loading occurs when online content is loaded and made available to the...

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How to Find an Effective-Yet-Affordable Digital Marketing Specialist

For small business owners, the task of taking your business to the next level is all about reaching wider audiences. The best way to expand the reach of your brick-and-mortar presence is to take your goods online, but finding success with online marketing isn't easy to accomplish by yourself. A digital marketing...


5 Questions to Ask Yourself Before Starting an eCommerce Site

These days, more business than ever is done through online storefronts rather than in person. You may feel that the time is right for your business to start benefiting from an eCommerce site. However, this is an important decision about the direction your business is taking and should not be...


5 Things to Consider When Beginning an eCommerce Site

With many traditional brick and mortar stores closing down, online shopping has never been so explosive. Shopping online was once a convenience, but it is now a necessity, making it a very profitable business model. If you are thinking of starting an eCommerce site, here are five things to consider...


Want User-Friendly Websites? Fast Loading Speed Is Crucial

When it comes to designing a website for your business, putting page speed on the back burner can cost you big time. User-friendly websites designed with visitors in mind can help increase brand growth, visibility, and revenue maximization. Page speed plays a significant role in creating user-friendly experiences. Your website...


5 Tips for Finding the Best Website Designer

When you are ready to build a website for your business, hiring an experienced website designer is a wise investment. Although there are many “drag and drop” programs available that make it easy for anyone to build a webpage, you will quickly discover that there is more to building a...


Website Design Essentials: 6 Key Things to Consider When Designing a Website

In this digital age, having a website for your business is essential to your survival. Websites can increase your visibility and awareness of your brand. It can also help you gain access to potential customers looking up businesses through search engines. Good website design has some important elements to consider....


4 Reasons Customization Is the Key to Web Design in 2020

Your business' website is much like a storefront in a crowded mall. Potential customers flood the walkways with loads of cash at their disposal, waiting to be drawn in by the visuals your store has to offer (and a sale or two, of course). Would you try to entice them by matching...