Social media marketing is one of the most affordable and effective ways to generate traffic for your business. Regardless of your industry, you can build a lasting relationship, showcase your products, and establish your brand. But should you pay someone to manage your social media accounts?

Why Hire a Social Media Manager?

Social media is essential for engaging customers and finding new leads. Through social media platforms, you can promote your services and build trust and authority for your brand.

However, social media management can be challenging if you do it alone. One thing to consider is if you have the time and skills to handle the associated tasks effectively. Otherwise, the responsibilities can distract you from your primary role in the business.

Effective social media managers have experience with the culture and trends of your industry. They have a concrete grasp of the latest trends and developments. As trained professionals, they know how to leverage those trends to promote your brand and message.

By managing your social media accounts on your own, you may be leveraging only a fraction of their potential. You’ll need to develop a strategy in line with your brand and identify your target audience. The challenge is to be effective while still juggling other responsibilities critical for the success of your business. IWD can help!

What Do Social Media Managers Do?

You can delegate virtually all social media marketing tasks to social media managers. Tapping into our vast experience we can help with:

• daily posting to different platforms such as Facebook, Twitter, Instagram, or LinkedIn
• responding to customer questions and comments
• creating a strategic monthly content calendar (aligning with special events and upcoming holidays)
• designing custom graphics to highlight your product or service
• manage your online community/provide customer service

Our marketing professionals can also help you develop landing pages, promotional videos, and eBooks to assist in growing your social media platform engagement. Quality content can be invaluable for SEO and boosting conversions.

When you work with our team of social media managers, we track performance analytics and outline Key Performance Indicators (KPIs). By defining the metrics, you can evaluate engagement and reach more effectively and visually see the progress.

Social media managers can also build relationships with other online brands to boost your web presence. Our team will check in with you often to seek your direction or input for unique content ideas. Infinite Web Designs has more than two decades of experience in Fairfield County and can deliver quality results consistently.

When to Hire a Social Media Manager

How and when you choose to hire a social media manager will depend on your digital marketing objectives. You ought to first determine what responsibilities to delegate to the social media manager.

Typically our clients reach out to us when they’ve established a need to grow their audience online and are ready to explore social media platforms.

Sometimes it happens after, when they’re getting busier and have multiple accounts, they can choose to delegate the responsibilities to an experienced firm.

Developing Great Content and Retaining Your Voice

One factor you may want to consider when developing your strategy is the influence of your brand’s voice. Every time you post on social media, you leave an impression of your brand. Whether you are aware of it or not, it can influence the perception of your brand. You risk ruining your voice if you delegate the responsibility to inexperienced social media contractors.

When you partner with Infinite Web Designs, we’ll gather the necessary direction from you through a series of questions so our marketing team starts on the right track. At first, our team works closely with you to make sure we’re setting the right tone and perception for your ideal client. Do you prefer to keep posts light and humorous? Friendly but professional? Educational and polished? Once we identify your voice, we can help convey your message more effectively with minimal input from you.

The Value of Social Media Listening

Social listening involves tracking comments, conversations, and mentions of your brand. By listening, you can discover a gold mine of information on areas to improve and where to find opportunities.

If you’ve been marketing your business online, people are already talking about your brand. By ignoring social listening, you’ll be unaware of your audience’s changing opinions. Yet social sentiments can vary with time and influence the performance of your business.

You can use a wide range of social listening tools to discover conversations about your brand. You’ll first have to determine the metrics you want to track. You can use different software depending on your industry and the relevant analytics.

Nonetheless, social listening can be as time-consuming as regular social media management tasks. Another advantage of hiring professionals is they can facilitate social listening for collaboration. 

When you partner with IWD, we incorporate “listening” as part of our strategy to make sure you’re not missing out on any valuable insights.

Planning Collaboration and Seizing Opportunities

Collaborations enable you to leverage your online presence and boost your marketing efforts through partnerships. But to seize collaboration opportunities, you have to manage the relationship with other brands prudently.

You’ll need to reach out to another brand then come up with an agreement. Collaboration can start as an initiative as you both decide on the way forward. But choosing the wrong partner can impact the image of your brand.

Your social media manager can work on a formula for engaging other brands and marketing teams. Professionals have the know-how to avoid pitfalls that could be a liability for your online presence. Our team will develop a workflow and provide tools to facilitate the collaboration process.

It is always wise to set clear objectives regardless of how you intend to manage your social media presence. 

Infinite Web Design applies a proven process that allows our clients to realize high-quality outcomes every time. Reach out to us and put our social media skills to use for you today!

References:

[1] https://blog.hootsuite.com/social-media-collaboration/

[2] https://www.linkedin.com/pulse/should-i-pay-someone-manage-my-social-media-kevin-dean

[3] https://blog.hootsuite.com/how-to-build-an-authentic-voice-on-social/

[4] https://sproutsocial.com/insights/social-media-collaboration/

Being active online will give you much-needed exposure to a broader range of local and worldwide customers in today’s busy world.

Why? How? What digital solutions does your business need? Would you like to drive traffic to your website, boost sales, generate leads, and build brand awareness for your company?

At Infinite Web Designs, LLC, we have a host of products that will help you with your business’s overall online presence.  

Reputation management helps you keep an eye on your reviews and respond promptly; the social media management system lets you have a pulse on the busiest channels, and our listing tool keeps your online listings as accurate as possible. 

Let’s discuss our solutions and how they can directly help you grow your business.

Get A Glimpse Of Where You Stand

Before you dive headfirst into a digital marketing plan, you should evaluate your business and figure out where you can improve. Without having a clearly defined goal, it’s hard to know where to start.

Our FREE Infinite Report Card is most crucial at this point. By analyzing this data, you can find out what needs to be improved and what gaps your business may be experiencing. This report grades your company in the following areas:

Directory Listings

Directory listings are crucial for finding out data about your business, such as its physical location, hours, phone number, and more. If it’s incorrect, people will move on to your competitors.

Reviews

Reviews are what people say about you online. Over 81% of people trust online reviews as much as a personal recommendation from a friend—that’s huge.

Social Media

Our report card will also screen how active you are on social media channels. The more you post and engage with audiences, the more trust and rapport you’ll build with them. 

Website

Your website is your online home. It should be easy to navigate, clear, and precise.

Advertising

Advertising includes posts on social media sites, other websites, and Google. It is the digital version of traditional advertising, and it’s continued to be a powerful source of revenue for many businesses.

SEO

SEO stands for search engine optimization, which is the process of improving your site’s visibility when people explore products or services related to your business on Google, Bing, and other search engines. Having a good ranking in these results will increase your likelihood of attracting and retaining prospective clients and existing customers.

Why You Should Start with Our Express Options

When deciding whether our products are right for you, we don’t just tell you how helpful and practical they are—we show you! The best way to learn about these products is to sign up for our express versions, which allow you limited access to the features FOR FREE.

Why do we do this? We believe in our product line so much that we want you to try it for yourself and learn firsthand how much easier they can make your life. 

Here’s what we have to offer our express clients:

• Reputation Management Express 
• Customer Voice Express
• Social Marketing Express
• Listing Builder
• Advertising Intelligence

Let’s delve into each individually to learn more about them and see what they do. 

Reputation Management Express

You can monitor all your customer feedback and receive email alerts for each new review, as well as filter by source and star rating to see the reviews you find most critical. You can also benchmark against competitors, track and complete review management tasks across your team. 

Customer Voice Express

With Customer Voice, asking for reviews from your happiest customers is easy. This tool allows you to build a contact list to send regular review requests. Why do you do this? Glowing reviews boost local search results! Obtain new reviews on third-party review sites, social media profiles, and first-party landing pages.

Social Marketing Express

Posting on social media sites is crucial for businesses of all sizes. Posting often allows you to tailor your message to the daily routine of your target audience while also creating a rapport with them.

According to Ipsos, we use the internet the most to learn about new brands and products—68% percent of the time to be exact. With social marketing, you can schedule posts to go out to multiple platforms, all from one place.

Listing Builder

Customers need to be able to find local businesses. With Listing Builder, you can learn about the necessity of consistent business information across a wide range of markets.

Using our online presence management solution is completely free. Ensure you have accurate business information across the web, mobile apps, and voice search so customers can find you quickly and update your clients’ info in real-time. 

Advertising Intelligence

Multi-location and single-location companies can track and analyze multiple pay-per-click campaigns using Advertising Intelligence. Use Google, social media sites, and website display ads to get your name out there, and with our handy dashboard, you can provide your clients with performance reporting across their favorite ad networks, all from the click of a button.

Although these tools are the express versions, which have some limitations to their full functionality, it allows you to see the value of these tools and play around before upgrading to the Pro versions. 

When You Should Upgrade to Pro

The next step in the journey with our product offering is upgrading to the pro versions. While our express version lets you do quite a bit, the pro version is available at reasonable prices and gives you unlimited access to all the products’ features.

For example, with Social Marketing Express you can only schedule up to 20 posts for free. But the full version gives you unlimited access, so you can schedule as many posts as you need and get regular analytics from our dashboard. Reputation Management Express only allows you to monitor Facebook and Google reviews, while Pro will enable you to hook up to 100+ sites across the web.

If you’re interested in what the express or pro versions of our platform can do for your business, then contact the friendly team at Infinite Web Designs, LLC today! We’d love to chat with you about how we can help you grow and expand! Set up an appointment with us on our website, or call at (203) 307-5107.