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Why, How, and When to Hire a Social Media Manager

Social media marketing is one of the most affordable and effective ways to generate traffic for your business. Regardless of your industry, you can build a lasting relationship, showcase your products, and establish your brand. But should you pay someone to manage your social media accounts?

Why Hire a Social Media Manager?

Social media is essential for engaging customers and finding new leads. Through social media platforms, you can promote your services and build trust and authority for your brand.

However, social media management can be challenging if you do it alone. One thing to consider is if you have the time and skills to handle the associated tasks effectively. Otherwise, the responsibilities can distract you from your primary role in the business.

Effective social media managers have experience with the culture and trends of your industry. They have a concrete grasp of the latest trends and developments. As trained professionals, they know how to leverage those trends to promote your brand and message.

By managing your social media accounts on your own, you may be leveraging only a fraction of their potential. You’ll need to develop a strategy in line with your brand and identify your target audience. The challenge is to be effective while still juggling other responsibilities critical for the success of your business. IWD can help!

What Do Social Media Managers Do?

You can delegate virtually all social media marketing tasks to social media managers. Tapping into our vast experience we can help with:

  • daily posting to different platforms such as Facebook, Twitter, Instagram, or LinkedIn
  • responding to customer questions and comments
  • creating a strategic monthly content calendar (aligning with special events and upcoming holidays)
  • designing custom graphics to highlight your product or service
  • manage your online community/provide customer service

Our marketing professionals can also help you develop landing pages, promotional videos, and eBooks to assist in growing your social media platform engagement. Quality content can be invaluable for SEO and boosting conversions.

When you work with our team of social media managers, we track performance analytics and outline Key Performance Indicators (KPIs). By defining the metrics, you can evaluate engagement and reach more effectively and visually see the progress.

Social media managers can also build relationships with other online brands to boost your web presence. Our team will check in with you often to seek your direction or input for unique content ideas. Infinite Web Designs has more than two decades of experience in Fairfield County and can deliver quality results consistently.

When to Hire a Social Media Manager

Woman reviewing social content calendar

How and when you choose to hire a social media manager will depend on your digital marketing objectives. You ought to first determine what responsibilities to delegate to the social media manager.

Typically our clients reach out to us when they’ve established a need to grow their audience online and are ready to explore social media platforms.

Sometimes it happens after, when they’re getting busier and have multiple accounts, they can choose to delegate the responsibilities to an experienced firm.

Developing Great Content and Retaining Your Voice

One factor you may want to consider when developing your strategy is the influence of your brand’s voice. Every time you post on social media, you leave an impression of your brand. Whether you are aware of it or not, it can influence the perception of your brand. You risk ruining your voice if you delegate the responsibility to inexperienced social media contractors.

When you partner with Infinite Web Designs, we’ll gather the necessary direction from you through a series of questions so our marketing team starts on the right track. At first, our team works closely with you to make sure we’re setting the right tone and perception for your ideal client. Do you prefer to keep posts light and humorous? Friendly but professional? Educational and polished? Once we identify your voice, we can help convey your message more effectively with minimal input from you.

The Value of Social Media Listening

Social listening involves tracking comments, conversations, and mentions of your brand. By listening, you can discover a gold mine of information on areas to improve and where to find opportunities.

If you’ve been marketing your business online, people are already talking about your brand. By ignoring social listening, you’ll be unaware of your audience’s changing opinions. Yet social sentiments can vary with time and influence the performance of your business.

You can use a wide range of social listening tools to discover conversations about your brand. You’ll first have to determine the metrics you want to track. You can use different software depending on your industry and the relevant analytics.

Nonetheless, social listening can be as time-consuming as regular social media management tasks. Another advantage of hiring professionals is they can facilitate social listening for collaboration. 

When you partner with IWD, we incorporate “listening” as part of our strategy to make sure you’re not missing out on any valuable insights.

Planning Collaboration and Seizing Opportunities

Collaborations enable you to leverage your online presence and boost your marketing efforts through partnerships. But to seize collaboration opportunities, you have to manage the relationship with other brands prudently.

You’ll need to reach out to another brand then come up with an agreement. Collaboration can start as an initiative as you both decide on the way forward. But choosing the wrong partner can impact the image of your brand.

Your social media manager can work on a formula for engaging other brands and marketing teams. Professionals have the know-how to avoid pitfalls that could be a liability for your online presence. Our team will develop a workflow and provide tools to facilitate the collaboration process.

It is always wise to set clear objectives regardless of how you intend to manage your social media presence. 

Infinite Web Design applies a proven process that allows our clients to realize high-quality outcomes every time. Reach out to us and put our social media skills to use for you today!

References:

[1] https://blog.hootsuite.com/social-media-collaboration/

[2] https://www.linkedin.com/pulse/should-i-pay-someone-manage-my-social-media-kevin-dean

[3] https://blog.hootsuite.com/how-to-build-an-authentic-voice-on-social/

[4] https://sproutsocial.com/insights/social-media-collaboration/

Photo with one woman behind a cash register, and the other woman smiling back.

Top Benefits Of Our Marketing Express Toolkits And Why You Should Upgrade

Being active online will give you much-needed exposure to a broader range of local and worldwide customers in today’s busy world.

Why? How? What digital solutions does your business need? Would you like to drive traffic to your website, boost sales, generate leads, and build brand awareness for your company?

At Infinite Web Designs, LLC, we have a host of products that will help you with your business’s overall online presence.  

Reputation management helps you keep an eye on your reviews and respond promptly; the social media management system lets you have a pulse on the busiest channels, and our listing tool keeps your online listings as accurate as possible. 

Let’s discuss our solutions and how they can directly help you grow your business.

Get A Glimpse Of Where You Stand

Before you dive headfirst into a digital marketing plan, you should evaluate your business and figure out where you can improve. Without having a clearly defined goal, it’s hard to know where to start.

Our FREE Infinite Report Card is most crucial at this point. By analyzing this data, you can find out what needs to be improved and what gaps your business may be experiencing. This report grades your company in the following areas:

Directory Listings

Directory listings are crucial for finding out data about your business, such as its physical location, hours, phone number, and more. If it’s incorrect, people will move on to your competitors.

Reviews

Reviews are what people say about you online. Over 81% of people trust online reviews as much as a personal recommendation from a friend—that’s huge.

Social Media

Our report card will also screen how active you are on social media channels. The more you post and engage with audiences, the more trust and rapport you’ll build with them. 

Website

Your website is your online home. It should be easy to navigate, clear, and precise.

Advertising

Advertising includes posts on social media sites, other websites, and Google. It is the digital version of traditional advertising, and it’s continued to be a powerful source of revenue for many businesses.

SEO

SEO stands for search engine optimization, which is the process of improving your site’s visibility when people explore products or services related to your business on Google, Bing, and other search engines. Having a good ranking in these results will increase your likelihood of attracting and retaining prospective clients and existing customers.

Why You Should Start with Our Express Options

When deciding whether our products are right for you, we don’t just tell you how helpful and practical they are—we show you! The best way to learn about these products is to sign up for our express versions, which allow you limited access to the features FOR FREE.

Why do we do this? We believe in our product line so much that we want you to try it for yourself and learn firsthand how much easier they can make your life. 

Here’s what we have to offer our express clients:

  • Reputation Management Express 
  • Customer Voice Express
  • Social Marketing Express
  • Listing Builder
  • Advertising Intelligence

Let’s delve into each individually to learn more about them and see what they do. 

Reputation Management Express

Photo of a woman depicting a positive review, with happy, okay, and sad vector emojis photos.

You can monitor all your customer feedback and receive email alerts for each new review, as well as filter by source and star rating to see the reviews you find most critical. You can also benchmark against competitors, track and complete review management tasks across your team. 

Customer Voice Express

With Customer Voice, asking for reviews from your happiest customers is easy. This tool allows you to build a contact list to send regular review requests. Why do you do this? Glowing reviews boost local search results! Obtain new reviews on third-party review sites, social media profiles, and first-party landing pages.

Social Marketing Express

Posting on social media sites is crucial for businesses of all sizes. Posting often allows you to tailor your message to the daily routine of your target audience while also creating a rapport with them.

According to Ipsos, we use the internet the most to learn about new brands and products—68% percent of the time to be exact. With social marketing, you can schedule posts to go out to multiple platforms, all from one place.

Listing Builder

Customers need to be able to find local businesses. With Listing Builder, you can learn about the necessity of consistent business information across a wide range of markets.

Using our online presence management solution is completely free. Ensure you have accurate business information across the web, mobile apps, and voice search so customers can find you quickly and update your clients’ info in real-time. 

Advertising Intelligence

Multi-location and single-location companies can track and analyze multiple pay-per-click campaigns using Advertising Intelligence. Use Google, social media sites, and website display ads to get your name out there, and with our handy dashboard, you can provide your clients with performance reporting across their favorite ad networks, all from the click of a button.

Although these tools are the express versions, which have some limitations to their full functionality, it allows you to see the value of these tools and play around before upgrading to the Pro versions. 

When You Should Upgrade to Pro

The next step in the journey with our product offering is upgrading to the pro versions. While our express version lets you do quite a bit, the pro version is available at reasonable prices and gives you unlimited access to all the products’ features.

For example, with Social Marketing Express you can only schedule up to 20 posts for free. But the full version gives you unlimited access, so you can schedule as many posts as you need and get regular analytics from our dashboard. Reputation Management Express only allows you to monitor Facebook and Google reviews, while Pro will enable you to hook up to 100+ sites across the web.

If you’re interested in what the express or pro versions of our platform can do for your business, then contact the friendly team at Infinite Web Designs, LLC today! We’d love to chat with you about how we can help you grow and expand! Set up an appointment with us on our website, or call at (203) 307-5107.

4 Proven Ways to Increase Traffic to Your Website

Did you know that customers form an opinion about your business within the first 50 milliseconds of visiting your website? Having uninspiring content or a design that is hard to navigate could be costing your company money. Fortunately, creating user-friendly websites to increase website traffic doesn’t have to be hard, and you can use strategies such as SEO and networking. Let’s have a look at some of the best ways of optimizing your online content.

4 Proven Ways to Increase Website Traffic

1. Optimize Your Use of Keywords 

Before you can convince anyone that your product or service is the best out there, you need to get them to visit your site. Search engine optimization is a great way to do this because it will automatically attract more people to your content. Always include relevant keywords in your posts, but use them in a natural way, so they don’t detract from the message you are conveying.

You should also conduct in-depth research to find out which keywords are the most relevant to your content. Look at historical data to find out what people have searched for in the past and use tools like SEMrush to conduct an in-depth analysis. If this sounds like a lot of work or you have no experience in this field, hiring a web design company such as Infinite Web Designs is the best choice.  

2. Network

Potential customers might use directories and other online sources to find the product or service they need. To increase the odds of being found, make sure you are listed in as many places as possible. If you add a link to your website, these directories can bring you a lot of traffic. In addition, you could get thought leaders in your field to do guest posts on your website, which can allow people who follow these professionals to find your content. 

3. Post High-Quality Content Regularly

A great way of staying near the top of the relevant search pages and making sure your customers come back for more is by posting relevant content often. Many experts recommend one to two posts a week for optimal effect. However, it’s best to focus on quality over quantity because you want to appear professional and knowledgeable. 

4. Create User-Friendly Websites

Once people are on your website, they need to be able to navigate it easily, or they might not return to it in the future. Make your design intuitive and create an easy-to-follow menu, so everyone can quickly find the information they need. Remember that attention spans on the internet are short, and people are unlikely to stay on your website if they have trouble finding relevant content.
There are two aspects to optimizing your online presence: first, you have to get potential customers to visit your website, then they need to stay on it long enough to purchase your product or service. To achieve this, you must work on your SEO, network with other providers, create a website that is user-friendly, and post regular, high-quality content.

If this sounds like a lot, help is available. Call us at Infinite Web Designs to find out how we can assist you.

4 Keys to Integrating Your Social Media With Your Website Design

Your website is your online home, and you want to make it as welcoming as possible. In real life, it would be a nuisance to have visitors all the time, but that’s not the case in the online world. You want your website to be a permanent open house with visitors coming and going at all hours of the day and night. One of the best ways to do this is to integrate social media into your website design.

As we mentioned above, the goal of your website is to attract visitors. One of the most important things you can do to accomplish this is to make it as easy as possible for people to find you. When you incorporate social media into the design it allows visitors to not only easily share your content with their social followers, but also gives them easy access to your brand’s social media platforms.

1. Add Social Share Links to Your Posts

Your website and social media work together in harmony as part of your marketing strategy. You’re putting a lot of work into your content creation, so you obviously want as many eyeballs on your work as possible. One of the best ways to do this is to make it easy for your readers to share your blog posts by placing conveniently located share buttons into your posts.

Make sure your top platforms are included and place them at the end of your post. They can also sometimes be included at the top of the post, or better yet, both. The key is to make it convenient for the user. If they have to search for your share buttons, they aren’t going to bother.

2. Add Social Posts

Another great way to incorporate social media into your website is by adding social posts. Typically, this is a feed of your live social posts that is showcased on one of your web pages. This allows your users to see that you are fresh and current, and also allows them an easy way to connect. You can also incorporate hashtags and encourage visitors to use the same hashtags with the chance to be featured on your page.

3. Allow a Social Login Option

You’ve probably noticed how convenient it is to log in to a website through your social credentials. It’s much easier than typing in an email address and is a great way to integrate social media on your website. Studies have shown that well over half of all users prefer this method to log in to a website.

4. Incorporate Share Buttons Into Your Lead Magnets

Once a visitor has completed an action on your website such as signing up for a course or downloading a document, you want to take advantage of their enthusiasm and ask them to share with others. Having share buttons on a “thank you” page is perfect because you already know that the current user is interested in your products and services, so why not make it easy for them to spread the word.

Integrating social media into your website used to be a “nice to have” but it is now a necessity to stay competitive in today’s crowded marketplace. To help take your web design and digital marketing efforts to the next level, contact Infinite Web Designs, LLC today to get started!

What is Display Advertising? (A Complete Beginner’s Guide)

Digital advertising is quickly changing the entire marketing industry. In order to remain competitive in this ever-evolving market, businesses must have a strong understanding of digital marketing in all of its forms. Display ads and paid advertising are some of the easiest ways to get started.

How Does Digital Paid Advertising Work?

You have undoubtedly seen display advertising used before, even if you may not have realized it at the time. Display advertising is used on third-party websites to market your products and services. There are many different ways of utilizing display advertising, such as with banner ads and leaderboard ads, which are used for both desktop and mobile versions of a site.

Most ads are square or rectangular in shape, and the content they contain is usually designed to align with the host website to pull in your target audience. Display advertising campaigns can run through advertising networks, which often results in powerful audience targeting that can be good for your business.

What Is Display Advertising?

Display advertising is a type of online advertisement that involves images, text, and a URL that will link to your website, prompting customers to learn more about your products and, ultimately, make a purchase. There are many different ad formats, which can be static with an image or can be animated and use multiple images, changing text, or even video.

Various ad campaigns have different goals, so choosing the ads to display will depend entirely on the type of promotion you are after. Some ads educate about a certain product while others are designed to engage or entertain. Banner ads are the most common form of display advertisement and are frequently used for awareness campaigns.

Types of Display Ads

Personalized Ads

Personalized ads target potential customers based on the interests they have shown online and demographic targeting. These types of ads can be used to set a custom audience. These ads are also known as remarketing ads. Most of the digital ads you come across are remarketing, or retargeting, ads. These ads personalize the ads that your audience sees in order to appeal to their specific interests or needs.

Contextually Targeted Ads

Ads that have been contextually targeted may appear similar to personalized ads, but instead of basing their information on user profiles, they are placed on websites that will appeal to your target audience. You can customize your ad settings to include things like certain topics or keywords, location or language preferences, or a host website’s overarching theme.

Site-Placed Ads

With site-placed ads, businesses can hand-pick the websites where your ad will be hosted. You can even combine this type of advertising with targeted ads.

Display advertising is one of the most efficient digital options available online. This type of ad spreads your brand’s message by being minimally intrusive and visually engaging. When you implement display advertising and combine it with other marketing techniques, your brand can reach potential customers at every level.

Contact us at Infinite Web Designs, LLC, and let us put together a marketing campaign that is curated specifically for your business.

Paid Advertising for E-Commerce Sites: Is It Worth It?

With the influx of information available online, organically reaching your potential customers can be difficult. Paid advertising allows you to purchase ad space to increase your visibility, drive traffic to your site, and, ideally, generate leads and sales. The options are varied: social media platforms, search engines, and major publications all offer advertising solutions. But, do they really offer a high ROI for e-commerce sites?

Paid Advertising for E-Commerce Allows Measuring

The most important thing to understand is how your campaigns bring in sales. Most platforms will allow you to access important data, such as demographic information, performance indicators, and other important insights to better understand your buyer’s journey.

This is one of the most important advantages of this type of advertising. You can test which ads have better performance, and repeat the formula.

You Significantly Increase Your Reach

By opting to pay for online ads, you get the benefit of reaching potentially millions of viewers. This is especially beneficial for newer sites that are still in the process of building their own audience.

By advertising on big-name sites, especially those directly related to your business (think for example, “Better Homes and Gardens” for a site that offers gardening equipment), you get exposure to potential buyers who are already interested in your product.

It’s Cheap and You Control Your Spending

Online advertising is significantly cheaper than traditional options (such as print advertising). Because you have access to important information, such as click-through rate and cost-per-click, you can control how much you spend and how you spend every penny.

Some sites even offer bid options in which you pay more for more significant visitors who are more likely to buy your product. 

It Allows Targetting

Most sites and platforms have access to tons of data that help you better target your audiences. With this information, ads are served to relevant readers or viewers.

For example, you can choose to only serve your ads to people of a certain age, a specific geographical location, or a specific income bracket. This is important because you don’t waste time and money on viewers who are not interested in what you offer.

Recent Case Studies

Here is the data from the last quarter for the paid ads that we ran for a supplement business.

🟠Their sales increased by 17.6%
🟢Average order value increased by 7.7%
🔵Users increases by 22.2%
🟡New users increased by 22.6%

Local restaurant Google paid ad case study.

We are Google ads certified!

You See Results Faster

Millions of people search the web for products and services, and if you are at the right place and time, they can buy yours. Traditional advertising takes longer, as the majority of viewers (for example, of a billboard) are not looking to make an immediate purchase.

By advertising to people who are already looking for what you offer, your chances of making a sale increase significantly.

Paying for online ads is a great option for online shops. It’s extremely cost-effective and allows you to access a wealth of information to fine-tune your advertising efforts and maximize ROI. Call Infinite Web Designs LLC today, and let’s explore all the ways in which we can help your business grow. Our expert team can answer your questions, create and monitor campaigns, organize data, and help you maximize your advertising budget.

crucial-web-design-trends-2021

5 Crucial Web Design Trends for 2021

Things on the internet change quickly and often. What was popular two months ago might already be forgotten. That new thing you heard about last week may already be obsolete. Keeping up-to-date on the latest web design trends is no different. That said, there are a handful of trends that are clearly here to stay for the foreseeable. 

5 Crucial Web Design Trends for 2021

1. Minimalism

Minimalist design has been trending upwards for the better part of the last five years, and this trend shows no signs of slowing down anytime soon. Almost all of the most successful websites now use a clean, minimalist format. These companies spend millions, if not hundreds of millions of dollars each year researching their user-interfaces, and it turns out that most people have a more pleasurable experience when a website seems simple and easy for them to interact with. 

2. Voice Recognition

With advancements in voice-recognition technology and the rise of virtual assistants, more and more people are interacting with technology via their voices these days. Such technology represents the next logical leap forward towards a truly intuitive and natural web experience. This trend is sure to continue its momentum throughout 2021, and by the end of the decade, voice-responsive web experiences will be the rule, not the exception. 

3. Micro Animation

Another trend that seems to be picking up steam in 2021 is the incorporation of small animations on your webpage. The small movements, or micro animations as they are called, have proven to be really useful in various situations. A subtle movement on a call-to-action button might catch the eye of the user and increase the odds of them making a conversion. A little bounce on a social icon can have the same effect. The key is to keep it small and cute. 

4. Phone-First Design

By now, most people are aware that the majority of all web traffic these days comes from mobile devices. Gone are the days of designing a website based around a desktop experience. Certainly, it’s a great idea to make sure that your site will still display well on larger screens, but the mobile experience needs to be your top priority. People will have more trust in your brand if their initial impression of your site is that it looks great and is easy to browse on their phone. 

5. Social Integration

Most people understand the importance of having links to their social accounts on their websites at this point in the game. However, the way that this is being done is beginning to change. Rather than just putting up your social links on your site, consider integrating automated features such as an RSS feed that imports your latest post or pic. This way, you will look twice as active online, and being active is half the battle when it comes to growing your brand. 

If you need to revamp your website or are looking to start up a new project, then be sure to get in touch with us.

What-Is-Website-Lazy-Loading

What Is Lazy Loading? 4 Benefits to Smarter Web Content Loading

Every web user likely has more than a few stories about headaches with loading content. Lazy loading has been deployed as an option to alleviate many of these headaches. But what does this process mean, and how exactly does it benefit you?

In essence, this form of loading occurs when online content is loaded and made available to the user in increments and at strategic times rather than all at once. For example, an image might only load when the user scrolls to the section where the image appears. Some experts refer to this type of loading as asynchronous or on-demand loading. Eager loading, the opposite of this approach, prioritizes immediate loading of all content.

Whatever the name used, the process usually unfolds by creating design patterns in the programming and coding phase of development. Techniques for implementing it include a virtual proxy, a value holder, a host, and lazy optimization.  A few benefits can derive from using any form of this loading style and smarter web content loading in general.

1. Optimization

The amount of content available to users can be dizzying. Web page sizes have increased tenfold in just a few years’ time. The average image alone has jumped in size by several hundred kilobytes. Memory usage as such becomes strained.

By employing smarter loading techniques, you can reduce strain on your browser by reducing the steps (known as the critical rendering path) it must undertake to turn code into onscreen pixels. Utilizing the lazy approach shortens and therefore optimizes the critical rendering path.

2. Time Savings

The burden on memory and the critical rendering path inevitably results in much longer load times, which in turn puts much more stress on the user. If you are rushing to complete a work project or a school assignment, you cannot afford to waste huge amounts of time waiting for a web page that can deliver you critical information to load.

The same holds true for any web surfer. With better content loading, your whole user experience becomes much more worry-free.

3. Less-Stress Coding

Just as a burden is lifted from the user, a good deal of stress is taken from the programmer as well. Several steps can be eliminated from the coding process and replaced with more streamlined techniques and processes.

4. Business Boost

Businesses in the modern era rely on web content as a cornerstone of their success. Employees need access to quick and efficient company computer systems. Perhaps more crucially still, customers now define so much of their experience with a business by online interactions.

Consumers may abandon a slow page after only seconds, a fact not lost on SEO rankers like Google. A smooth, well-run, and fast business website can work wonders in transforming a casual consumer into a loyal long-term customer. Smart web content loading can be your strongest ally in creating such a marketing powerhouse weapon.

Do you need your own trusted ally to be the brains behind your smarter web content loading ambitions? Contact Infinite Web Designs today to let us help you reach your audience, build a presence, increase awareness, and engage customers with savvy and ultimate success.

how-to-find-digital-markting-specialist

How to Find an Effective-Yet-Affordable Digital Marketing Specialist

For small business owners, the task of taking your business to the next level is all about reaching wider audiences. The best way to expand the reach of your brick-and-mortar presence is to take your goods online, but finding success with online marketing isn’t easy to accomplish by yourself. A digital marketing specialist can elevate your brand and better your business.

How to Find an Effective-Yet-Affordable Digital Marketing Specialist

Digital marketing is a field of advertisement that helps establish your brand online. A specialist will be able to help you identify your target consumers, curate an image for your brand, and design an online marketing campaign using digital technology that will get your products in front of more people. But how can you find an effective specialist? There are a few things to look out for.

Step One: Clear Communicators and Analytical Thinkers

The first thing you will need to do is make sure that any specialists you are looking at have two characteristics – communication and critical thinking skills. You can judge the communication skills of your specialist by looking at their website, reading their emails, or speaking with them. Effective communicators not only get the point across, but they also have good writing skills and work to clarify their thoughts and vision.

Similarly, your specialist should also have good critical thinking skills, particularly in terms of identifying and analyzing a problem. At the end of the day, a good specialist is a problem-solver who knows how to look at every angle of an issue to find a solution that will benefit you. Typically, good analytics are the key to good marketing campaigns since analytics will help tell you which strategies are performing well or need to be re-worked

Step Two: Verify Services You Need

Every business is unique and requires different services when launching – or refining – an online presence. Most digital specialists have a wide range of marketing skills that will meet the demands of your business to get your brand off the ground and into the cloud. For example, for branding and marketing, a specialist will create logo designs, graphic designs for campaigns, copywriting, and effective email and social media marketing campaigns.

Particularly skilled specialists will also be well-versed in the most effective digital marketing tools – SEO and SEM, which are two strategies that get your brand at the top of search engine results. Some strategies may include Paid Searching Advertising, Social Media Paid Advertising, Waze Advertising, and other search engine optimization and marketing tools.

Finding an effective-yet-affordable specialist is instrumental for growing your brand and your small business. There are some characteristics that the best specialists share, such as good communication and critical thinking skills. You will also want to be sure that your specialist offers the services that will be the most useful for your business, such as brand and marketing strategies like social media campaigns that can get your products in front of consumers. Look no further, you have found an effective and affordable digital marketing specialist right here with Infinite Web Designs. The next step is simple, fill out our request a quote form and our digital marketing specialist will be in touch to review your unique marketing needs and provide insights to how we can help!

5 Questions to Ask Yourself Before Starting an eCommerce Site

These days, more business than ever is done through online storefronts rather than in person. You may feel that the time is right for your business to start benefiting from an eCommerce site. However, this is an important decision about the direction your business is taking and should not be made lightly. Let’s take a look at some questions to consider when deciding how to sell your product online.

1. How Will You Attract Customers to Your Site?

There are millions of sites online. Making yours stand out comes down to several factors. Professional design is key, as a poorly constructed site will make people click away to one that’s easier to navigate. However, making sure your site can be found on popular search engines is just as important. The standards of search engine optimization are constantly changing, and you need to make sure your site keeps up with the latest rules and algorithms.

2. What Platform Will You Use to Build Your Site?

It’s possible to build an online storefront from scratch, but most businesses will use an established platform instead. There are pros and cons of each option to consider. Some platforms may be user-friendly and simple to use but lack some complex features another platform offers. Knowing the details of each platform so that you can pick the one that best suits your business is essential to your store’s success.

3. Which of Your Products Is the Most Viable?

Before you launch your site, consider which of the products you’re offering is the one that’s most likely to be a success with your customers. You need to find a way to highlight that product, using sales or prominent placement on your storefront. Once customers have been drawn in by this first product, they are more likely to continue shopping with you and to buy other things.

4. What Steps Will You Take to Secure Your Site?

Customers only want to shop on a site where they feel safe and secure entering in their payment information. One of the most important things you can do on that front is protecting your site with an SSL certificate. This certification shows that you are the official storefront for your business and tells customers that any information they enter is handled securely with proper encryption.

5. How Will You Measure Your Website’s Success?

Consider the fact that there are thousands of online stores out there for shoppers to choose from. You can’t expect your website to be an overnight success. It will take time to establish yourself and claim your portion of the market. Until you start seeing tangible results, learning how to read performance statistics such as website traffic or customer engagement is crucial to understanding what strategies are working and what needs to be redesigned.

There are many more considerations to make when building your online storefront, and having a competent web presence is crucial if you want to succeed online. Visit Infinite Web Design for more tips on getting the most out of your business’ online presence.

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The killer combination for what your business needs to succeed:

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  • Gather customer reviews to boost online ratings and drive more business.
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