Your website is your online home, and you want to make it as welcoming as possible. In real life, it would be a nuisance to have visitors all the time, but that’s not the case in the online world. You want your website to be a permanent open house with visitors coming and going at all hours of the day and night. One of the best ways to do this is to integrate social media into your website design.
As we mentioned above, the goal of your website is to attract visitors. One of the most important things you can do to accomplish this is to make it as easy as possible for people to find you. When you incorporate social media into the design it allows visitors to not only easily share your content with their social followers, but also gives them easy access to your brand’s social media platforms.
1. Add Social Share Links to Your Posts
Your website and social media work together in harmony as part of your marketing strategy. You’re putting a lot of work into your content creation, so you obviously want as many eyeballs on your work as possible. One of the best ways to do this is to make it easy for your readers to share your blog posts by placing conveniently located share buttons into your posts.
Make sure your top platforms are included and place them at the end of your post. They can also sometimes be included at the top of the post, or better yet, both. The key is to make it convenient for the user. If they have to search for your share buttons, they aren’t going to bother.
2. Add Social Posts
Another great way to incorporate social media into your website is by adding social posts. Typically, this is a feed of your live social posts that is showcased on one of your web pages. This allows your users to see that you are fresh and current, and also allows them an easy way to connect. You can also incorporate hashtags and encourage visitors to use the same hashtags with the chance to be featured on your page.
3. Allow a Social Login Option
You’ve probably noticed how convenient it is to log in to a website through your social credentials. It’s much easier than typing in an email address and is a great way to integrate social media on your website. Studies have shown that well over half of all users prefer this method to log in to a website.
4. Incorporate Share Buttons Into Your Lead Magnets
Once a visitor has completed an action on your website such as signing up for a course or downloading a document, you want to take advantage of their enthusiasm and ask them to share with others. Having share buttons on a “thank you” page is perfect because you already know that the current user is interested in your products and services, so why not make it easy for them to spread the word.
Integrating social media into your website used to be a “nice to have” but it is now a necessity to stay competitive in today’s crowded marketplace. To help take your web design and digital marketing efforts to the next level, contact Infinite Web Designs, LLC today to get started!
