International Car Wash Group (ICWG)

Based in Centennial, Colorado and London, England, International Car Wash Group is the world’s largest local car wash conglomerate washing more than 35 million cars a year through a network of more than 890 locations in 14 countries across Europe, the U.S., and Australia. Focused on delivering consistent car wash quality for the customer while ensuring it minimizes the impact on the environment by using only bi-degradable chemicals.



  • Converting all of their acquisition brand sites to be ADA/WCAG compliant
  • Paid advertising campaign with a tight deadline for local search results
  • Reliable firm to partner with for ongoing website maintenance and quick turnaround marketing projects


  • Updated 4 of their acquisition sites to be ADA/WCAG compliant
  • We created, setup, and managed a paid Google advertising campaign within a week with 3 recurring ads that resulted in a 37% ROI
  • Continued delivery of website updates and graphic design pieces as needed

Technology Used:

  • WordPress CMS
  • Complex Form Integration for Site Managers
  • Store Locator Functionality
  • Google Ad Campaigns