Author Archives: IWDadmin

Facebook Page Vs. Facebook Group

So you have finally decided to take the plunge and put your business on Facebook. The only problem is you’re not sure what sort of page or group you should be starting.

So let’s break it down. First you need to create a personal profile. Do not, I repeat, do not make this your business page. If Facebook finds out that is what you did (eventually they will) they will take down your profile and all your hard work will be lost. You don’t have to put anything on your personal profile if you don’t want to, but you do need it to create a group or a page.

For businesses, you have 2 options; you can either start a group about your business or create a business page. I strongly encourage you to create a page and not a group. In my opinion, groups are becoming outdated, and have limiting features. For example, Facebook groups are not indexed by search engines like Google, but their business pages are. This means there is no SEO (search engine optimization) value to having a group. Here are six more reasons why you should create a business page, and not a group.

1. Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage)

2. Pages allow a business to engage fans with Rich Media (video, pictures, events)

3. Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics)

4. Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business.

5. Pages allow you to arrange Tabs in the order you like (with the exception of the Wall and Info)

6. Pages allow you to force a particular tab to open first for new visitors. Example: You can have a tab that introduces your team, your area, or you.

List provided by examiner.com

Do you have an opinion? Post your thought about this ongoing debate.

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The New WBDC…

The Infinite Web Designs Team is proud to present to the world the new website for Connecticut’s Women’s Business Development Council (WBDC). There has been a lot of hard work that has gone into this project from branding to designing, and we are so excited to show it off.

WBDC is a non-profit, micro-enterprise, development organization. Their goal is to empower women (and men) to succeed in business by providing education, training, and support. Every year WBDC councils over 1,000 aspiring entrepreneurs to succeed in the real-world of business.

Here are some other fun facts about WBDC that you can find on their website:

  • More than 55% are low to moderate income
  • Nearly 60% are planning or beginning to start a business
  • 82% are female and 18% are male
  • Approximately 40% are minorities
  • Approximately $36 million in gross revenues is generated annually
  • Approximately 70% of clients who enroll in WBDC FastTrac business planning programs are currently in business

So, make sure to check out WBDC; not only because they have a fantastic new website, but because you might find a workshop or two that will help you in your business.  For a small $60 donation you can get listed in their WBDConnect directory.  An inexpensive way to market your product / services and you will be supporting a great organization!

Like what you see? Contact IWD today at (203) 510.3134 to talk about your company’s future possibilities.

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Seminar Success

Thanks to all of you who attended Monday night’s Search Engine Optimization seminar at the Fairfield Public Library. It was a great experience for us to share our knowledge and make a difference within the community. We have one more seminar coming up on Monday, November 15th, at 7pm. This seminar will touch on social media and how you can utilize it for your business. We will go in-depth about Twitter, Facebook, LinkedIn, YouTube, and others. To register, go to the Fairfield Public Library’s registration page.

For those of you who attended last Monday’s seminar, and are looking to brush up on your knowledge, check out the presentation (http://bit.ly/aNNXAC) at your convenience.

Don’t forget to ask questions on our discussion blog. This is a great place to ask more questions that you didn’t get to chance to at either of the last two seminars.

If you are not able to attend our last seminar make sure to mark November 30th on your calendar. That will be our next Infinite Mind Share event. The location will be announced next week.

Thanks again to the Fairfield Public Library for putting on such a great event!

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Need a Computer Nerd?

Infinite Web Designs has been busy this summer designing websites, logos and improving client’s website search engine optimization.

We are proud to announce one of our most recent website re-design for Go2Nerds (www.go2nerds.com). Go2Nerds is your 24/7 technology expert, specializing in all things computer for residential clients and businesses.

Make sure to check out their website and remember to think of them next time you need a technology expert for your home or business.

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Infinite Mind Share Seminar Discussions

Still have questions from the recent seminars? Post your questions here and get answers from other local businesses and industry professionals. We encourage you all to comment on other posted questions as well. The more participation there is the more we all learn.

If you need to refer back to the presentation from the seminar click here

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And the Winner is…

The Women’s Business Development Council (WBDC) had their annual breakfast last week. Infinite Web Designs was there to help celebrate WBDC’s new website and branding. It was a very successful event and we want to thank all of you who stopped by our booth. At the event we had a drawing for an iTunes gift card. We are proud to announce that Nadia Louyer from Phinal Staging & Redesign, LLC is the winner of the gift card! Thanks again to all of you who attended the WBDC Breakfast.

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WBDC AM Business Breakfast

Big news this week! Infinite Web Designs will be launching a newly re-designed website for the Women’s Business Development Center (WBDC). WBDC is a non-profit, micro-enterprise, development organization. Their goal is to empower women (and men) to succeed in business by providing education, training, and support. The launch will be celebrated tomorrow at their WBDC AM Business Breakfast.  Our team is looking forward to attending and showing off the new website and branding that we have done for WBDC.

If you are planning on being at the event, make sure to stop by and our booth and get a chance to talk to our team about what we can do for your business, while also getting the chance to win an iTunes Gift card.

Stay tuned… Tomorrow we will be posting periodic updates about the event and the winner of the iTunes gift card.

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Social Media Revolution

No one can deny that social media is here to stay. It has engulfed our younger generations and has offered advertising and marketing possibilities to small and big businesses alike. A friend sent me this video created by John Lai that was posted on YouTube last year. I think it is a great example of exactly how much communication has changed and how fast it is changing.

As displayed in this video, if you are not playing a role in social media you are missing a huge market of people. More and more people depend on Google searches, Facebook commentary, and blog advice to make their consumer decisions. Becoming involved in social media is not too expensive, it just takes time. I hope this video proves that taking the time is worth the value to your business. Infinite Web Designs can help you come up with a social media strategy, set up your accounts, and even manage them. Contact us today to start or improve your social media business strategy and take advantage of the endless possibilities waiting for you.

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Launching Diba Industries

We are launching a new site for Diba Industries! Diba provides fluid path assemblies and products to companies using fluids in their manufacturing. The IWD team used Diba’s design and created an optimized website to stand out from their competition. We developed their website using a content management platform so that they can build their online portfolio of products to increase their website rankings across the major search engines. So make sure to stop by Diba Industries new site and see what you think.

Thinking it is time for you to re-design your company’s website? It is never a bad time re-design. Our team specializes in re-designing websites to give their clients that extra edge that they want.  Many companies have a website, but you need a great website that is optimized and user friendly to make your company successful on the web.  Make sure to check out our portfolio to get ideas for your future website re-design.

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Fun Friday Fact!

Ten Shortcuts on Microsoft Word you didn’t know about

  1. F4 – Repeats the last action performed (for Word 2000+)
  2. Ctrl+F2 – Print preview
  3. Alt+Ctrl+F2 – Opens documents
  4. Ctrl+Z – Undo last action, which always comes in handy
  5. Ctrl+L – Aligns everything to the left
  6. Alt+Shift+D – Insert the current date
  7. Ctrl+K – Inserts a link
  8. F5 – Opens the “find and replace” window
  9. F7 – Checks for spelling and grammar mistakes
  10. Ctrl+Mouse wheel – Zooms in and out of the document

Now it’s your turn! Share any shortcuts you find come in handy in your daily life. Have a great weekend!

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