Author Archives: IWDadmin

Launching Diba Industries

We are launching a new site for Diba Industries! Diba provides fluid path assemblies and products to companies using fluids in their manufacturing. The IWD team used Diba’s design and created an optimized website to stand out from their competition. We developed their website using a content management platform so that they can build their online portfolio of products to increase their website rankings across the major search engines. So make sure to stop by Diba Industries new site and see what you think.

Thinking it is time for you to re-design your company’s website? It is never a bad time re-design. Our team specializes in re-designing websites to give their clients that extra edge that they want.  Many companies have a website, but you need a great website that is optimized and user friendly to make your company successful on the web.  Make sure to check out our portfolio to get ideas for your future website re-design.

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Fun Friday Fact!

Ten Shortcuts on Microsoft Word you didn’t know about

  1. F4 – Repeats the last action performed (for Word 2000+)
  2. Ctrl+F2 – Print preview
  3. Alt+Ctrl+F2 – Opens documents
  4. Ctrl+Z – Undo last action, which always comes in handy
  5. Ctrl+L – Aligns everything to the left
  6. Alt+Shift+D – Insert the current date
  7. Ctrl+K – Inserts a link
  8. F5 – Opens the “find and replace” window
  9. F7 – Checks for spelling and grammar mistakes
  10. Ctrl+Mouse wheel – Zooms in and out of the document

Now it’s your turn! Share any shortcuts you find come in handy in your daily life. Have a great weekend!

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Where Do You Rank?

Have you looked recently how well you stack up to your competitors on the web? It is so important to make sure you are making the right impression online. More and more people are making their consumer decisions based only on what they find on search results like Google, Bing, Yahoo, etc. So take a few minutes right now, and search a keyword/keyphrase you think people would use to find your business or product. For example if you are Sullivan’s Antiques, you will want to try keywords like “Antiques, Fairfield CT.”

Not where you want to be? Infinite Web Designs can help! We have a SEO specialist that can help put you at the top where your business belongs. Call us today to see what we can do for your company.

For more information about what SEO is and how it can help your company, check out our SEO service page.

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Quick Tip: Twitter Whiners

Sometimes you will have an issue with someone repeatedly making negative comments about your company. You want them to stop but you are not sure how. Whether you intervene into the conversation should be discussed on a case by case basis. However, if you feel it is libel you may want to step in sooner than later. The best advice I can give is to contact this person via twitter and offer to help anyway you can. Most times they will stop talking about you once they know you are listening. Unfortunately, if they keep it up there is not much you can do. The more you respond the more negative attention you will get. Usually it is better to just let them rant. There is a certain type of person who just likes to complain about everything, and the people reading their twitter feeds will probably figure that out pretty quickly and learn to ignore the rants. Eventually they will get tired of talking about you, and move one to someone else. As long as you make that initial step to reach out and lend a hand, you will maintain a good company image.

If you want advice about a specific incident happening to your company, leave a message below explaining your situation.

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Negative Twitter Comments

And How to Deal With Them

Getting involved in a conversation with someone writing bad comments about your company on Twitter is a slippery slope. Ninety percent of the time I recommend not intervening. People need to let off steam and they will find a way to do it whether you’re watching or not. I only recommend you intervene if you believe that there is something your company can do to help. For example if they say “I hate Company x, I will never use them again!” let it go, you will never be able to satisfy every customer. However, if they say “I hate Company X, I ordered their product 10 days ago and I still haven’t gotten it!” In this instance you may want to participate in the discussion because there is something concrete that you can do to help the situation. In this example you may want to use their name from twitter and try to figure out what is going wrong with their order and fix it. Then you can go onto Twitter, identify who you are and who you work for and explain that you are sorry for the delay and that you have put in a request for immediate delivery.

The one thing to be careful about is how you obtain the customer’s information. Check with your company’s legal team to find out what you can and cannot do. If you are not able to get the customer’s information or the shipping information it is best to contact the person via twitter. Let them know who you are and who you work for. Then tell them you want to help anyway you can and ask them to send you their information via twitter message or personal email so that you can deal with the matter more confidentially. It is very important to double check with someone else in your company before you send a message. You can never…I repeat NEVER take it back and you don’t want to fuel the fire.

The most important thing to remember is your image. If you believe that someone on twitter can benefit from you intervening, than it will benefit your image as well. Showing people that you are listening and willing to help will make them feel empowered, which can lead them to tell their friends about your company.

Next Tuesday we will address what to do if you can’t get someone to stop making negative comments. If you want advice about a specific incident happening to your company, leave a message below explaining your situation.

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Quick Tip: Who is talking about you on Twitter?

With millions of people on twitter, you must be wondering what they are talking about? Even if you do not have a twitter account you can still see if people are talking about your company. All you need to do is go to and find the big search bar on the top. Type in your company’s name and search. The search bar will help you find conversations where people are using your company’s name. Keep in mind the comments may have nothing to do with you, so it is important to read the context surrounding the comment. Just click on their picture and it will take you to the conversation. Also realize that the search only checks comments made in the last few days, so try a few times over the next couple of weeks.

Check back on Friday to find out what to do if people wrote something bad about your company on Twitter.

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IWD’s Updated Portfolio

Infinite Web Designs has been pretty busy these last few months and we want to share with you all of our new work. Check out IWD’s portfolio to see new logos for Longevity Care and Adventure Properties; as well as websites for Putnam Windows, Stamford Risk Analytics, Matt Andrew Photography, Kempo Academy for Martial Arts, and Fairfield County Woman.

While browsing, if you see something you like, give us a call at (203) 510.3134. We will sit down with you to discuss what we can do to help your business succeed. We offer a range of services and are willing to work within your budget.

Don’t need our help right now? Tell your friends! Our business is built on word-of-mouth, so we appreciate you passing along the word.

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Getting it Right the First Time

I received an e-mail recently entitled, “Cutting Costs In Tough Economic Times is a Reality.” The title struck me – it really got me thinking about how IWD stands apart from the competition.

A number of IWD’s clients come to us because they are looking to redesign their websites to utilize SEO and social media strategies. So how does this tie into cutting costs? Simply stated, if their sites had been designed and optimized correctly the first time, our clients would not have to allocate additional funds for a re-design.

At IWD, our team of professional designers, copywriters, programmers and optimization specialists gets it right the first time.

Unlike many of our competitors, we know a strong website is more than a pretty homepage – we deliver websites that are marketing tools designed and optimized to drive sales, support growth and to position our clients above the competition.

But don’t just take my word for it – click here to read what our clients have to say.

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10 facts about our new team member Leah

Leah Gangl recently joined the Infinite Web Design team as the Marketing & Account Rep. for Wisconsin. To get to know her better, here are ten interesting facts about our new team member.

1.  I am originally from St. Paul, Minnesota. Since then, I have called Shoreview, MN; Eau Claire, WI and Mankato, MN home.

2.  My first real job was as a Product Development Specialist for a company called The Occasions Group. It was my job to invent new products for weddings including favors, invitations, and centerpieces.

3.  I do not, and have not ever had coffee. However, I do drink tea and lots of it.

4.   I worked abroad in New Zealand for the Department of Conservation as a marketing and graphic designer.

5.  I currently volunteer at the Eau Claire Humane Association. Spay and Neuter your pets!

6.  I was a Kohls cashier for 3 years. I believe everyone should have the humbling experience of working a customer service job, especially during the holidays.

7.  I have 2 gray cats named Gobo and Juno. They have bigger personalities than any human I know.

8.  In college I was the president of PRSSA (Public Relations Student Society of America) for a year.

9.  I have visited 49 states; all I have left is Hawaii. I was lucky enough to spend many hours in a van with my family throughout my childhood.

10.  I have a degree in mass communications with an emphasis in public relations. I also have a minor degree in promotional event planning and a certificate in advanced business communications.

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It’s a wrap!

Thank you to WBDC for hosting a great event – and to all of the small business owners for coming out! What a wonderful group of women (and men!) to work with!

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