Since the launch of IWD in 2001, participating in networking groups, both at the local and national levels, has allowed me to position myself as a resource for other small businesses. In turn, I have a network of resources to tap when looking for solutions to improve my business and better serve my clients. Now, more than ever, these connections are allowing me to stay on top of marketing trends, and put in place evolving strategies and workflows that reflect the times.
Speaking of small businesses, now is a great time to encourage everyone to support small businesses both in their community and on the web. Whether you are ordering take out food from a locally owned business, or shopping for items you need for your home, consider making a conscious decision to shop local. It may sometimes cost a few dollars more, but the value you are creating for your neighbors and community will make a difference.
To show our support for other small businesses we are excited to share a number of free marketing tools that have a proven track record.
- We have compiled an IWD Digital Starter Package, a set of marketing tools designed for small businesses. Typically, we offer this package as a 30 day free trial, but to help businesses struggling during the COVID-19 crisis, we are extending the trial period to 90 days (offer expires on June 30, 2020). Learn more about these marketing products that are available to you.
- Run our complimentary Infinite Report Card that offers helpful insights into a business’ online marketing performance, and highlights gaps or areas that require attention. The report will evaluate your business in the following areas:
- Directory Listings
- Social Media
- Check your website load speed. Site speed plays a crucial role in the success of your website and search engine rankings. A slow load has a direct effect on your SEO (Search Engine Optimization), which impacts your site traffic, which in turn drives your revenue. Don’t lose potential clients because your website loads slowly. Check site speed here.
- Claim as many business listings as possible for your business. Take advantage of free resources and platforms as you participate in conversations, and spread awareness of your business. NextDoor.com is a great starting point, especially if you are a hyper local business and want to generate interest within your community. It’s a great platform for many industries including restaurants, salons, and home service contractors just to name a few. Contact us for access to your complimentary listing scan by simply emailing us at: firstname.lastname@example.org and use the following in the subject line: “I am interested in a free business listings scan”. Please include the following business information in your email: Business name, full address (city, state, zip, country), phone, email, website.
If you’d like to continue learning more about how IWD can help grow your small to medium sized business, sign up for our Newsletter.
Our goal is to be your go-to resource for valuable tools and information as we all get through the COVID-19 crisis together. Join Us
If you would like to discuss your evolving short-term and long term business strategies, schedule a 30-minute complimentary call with me. Now is the time to prepare for a fast start when we’re ready, as a community, to re-engage and move forward.
Stay well & be kind!