Blog may sound like a funny word, but these posts which appear on websites can really help build your business. Blogs help bring in potential clients, educate your current clients, and improve the overall odds of your website being easily found by someone searching for what you have to offer. Many companies use their blogs as a platform to talk about industry news, new products, and other business updates. Here at IWD, we use our blog to educate our visitors about web design, graphic design, social media, marketing, search engine optimization, and in this case, blogs! Unlike some social media platforms, blogs can be longer articles instead of space restricted shout-outs. Blogs also add a strong SEO element (what is SEO?). Search engines favor websites that have blogs because they show the site is active and up-to-date with fresh content being added. Want proof? Check out http://marketing.grader.com/.
Keep in mind blogs are not for everyone. Before jumping in, examine your company to ensure you can commit the resources necessary to maintain a successful blog. We recommend blogging once a week. If you offer a professional service you may want a blog where you position yourself as an industry Guru educating your visitors. If you have a trade service you may want to post an update about a recent job you completed. For retailers, a blog can be a great place to take a more in-depth look of each of your products or launch a new one.
If you are considering starting a blog, a good exercise is to create a list of blog topics. If you can easily come up with about 10 different blog ideas, you probably have enough content to to launch a successful blog.
If it’s time for you to start blogging, IWD can help. From making sure your website has a space for blog posts, to fine-tuning your topics, our consultants can get you off to a smooth start. And don’t forget to monitor your blog and all social media for reader comments. We can help you with that, too. Give us a call or send an email.