It’s February, the time of year when we celebrate love. And when it comes to your website, while it won’t give you chocolates, if you love it, it will give back in delightful and perhaps unexpected ways.
If you own your own business, you already know that your website is a reflection of what you do and how you present yourself to potential customers. And when you love your website – really love it – it can give you confidence in how you portray your message, your product or your service.
As website designers, we frequently hear things like, “My website just doesn’t represent ME,” or “When people look at my website, they just don’t get what I do.”
At Infinite Web Designs, our mission is to help you fall in love with your website. There are so many different aspects of your website to appreciate. Here are just a few:
- How it functions
There is so much more to a website than a pretty face. For example, how does it work for you? Is it efficient? Does it actually do what you need it to do? Maybe you’re a DIY-er and you never quite got that online submit form to work. If you want people to fill out a form for more information, or to join your mailing list, and the process is clunky, hard to find or doesn’t work properly, it can at best undermine your credibility, and at worst cause you to miss out on new customer opportunities.
Or maybe there are features you wish your website could do like offer a calendar system for customers to schedule online appointments, provide customer service via online chat or function as an ecommerce site rather than just a display of your products and services. When your website functions well, it does more than communicate. It can actually do the heavy lifting, freeing you up to focus on running your business.
- How it looks
When you own your own business, your website can feel a lot like an extension of yourself. Do you like the way it looks? Do the colors and the design represent what your business does? Does it feel connected to and consistent with your sales materials?
Your website is one of the most important marketing tools you have. What people see shapes their perception of your company or your brand and weighs heavily on their decision-making process. So when your website looks the way you want it to, you can be sure that first impressions are good ones.
- How easy it is to use
Your website might look great and even have all the functionality you desire, but is it effortless for your customers to use? Is it smooth to navigate? Are your products and services prominent and searchable? The better organized your website, the easier it will be for your customers to find what they need and the better the chance that they won’t look elsewhere to have that need filled.
When your website is simple to navigate, you can be sure the customer experience is a positive one. You don’t need to be an enterprise-level organization to undertake a digital transformation. All you need is the willingness to see your website from your customer’s point of view, and a little ingenuity (or professional help) to make it happen.
- How well it works on a mobile device
As a society, we are increasingly “connected” to the digital world. In fact, according to the Pew Research Center, 77% of Americans now own a smartphone. So if your website is not mobile friendly, you are definitely missing out on potential web traffic.
Due to recent changes in the way Google searches your site and determines your search engine rankings, having a mobile-responsive website is more critical than ever before. (Click here for more information on Google mobile-first indexing.)
Verbal dictation via mobile devices (using voice technology to search the web) is another area where lacking a mobile-optimized site could leave you lagging. (Stay tuned for an upcoming blog on verbal dictation from a mobile device.)
When your website works as well from a smartphone or tablet as it does from a desktop, you can be sure that you’re not missing out on opportunities to attract and engage with potential customers.
Rapidly changing technology can make it difficult for businesses to stay ahead of the curve where their website is concerned. Let us help!
At Infinite Web Designs, we pride ourselves on the quality of our work. Contact us today and let’s talk about turning your website into something you love – really, really love.
Developing a marketing plan can seem like a daunting task, especially if you run a small business without the benefit of dedicated marketing resources. As a business owner, you likely wear many hats and frequently get pulled in many directions. It’s no wonder that building a marketing plan can easily fall to the wayside.
But investing effort into planning will actually save you time in the long run. It will also keep you focused on the end goal – growing your business.
A solid marketing plan should be easy to understand and provide you with clear direction. And it’s not as hard as you might think. To get you started off on the right foot in 2019, here are five best practices to creating a winning marketing plan for your small business:
1. Reframe the way you think about marketing.
If you approach marketing your business as one more task on your growing “to do” list, it can seem tedious at best. Try shifting the way you think. Look at more like planning a party. What you’re really doing is finding ways to invite people to share in what you love – your business! Changing the way you look at it could tap into your natural excitement and enthusiasm about what you do.
2. Start with a clear understanding of your target audience.
Who are you inviting to “your party” and why? Think about who your best customers are today. What is the best way to reach them? Are there other groups of potential customers you want to attract? Who are they and how do you want them interact with your brand? Spending time identifying your audience will help you to create a plan with an end goal in mind.
3. Know your call to action.
Once you know who it is you want to reach, decide what it is you want them to do. Do you want them to visit your bricks and mortar store? Engage with your company on social media? Join your mailing list? Defining what you want your audience to do will help you figure out what messaging to use and where to use it.
4. Be intentional about what you want and stay focused on the goal.
It’s easy to become scattered when you are trying out new strategies every other week. Set a plan, implement it and measure your results. Figure out what worked and then repeat it. (Stay tuned for a future blog on tips for being intentional with your marketing.)
5. Keep organized!
Using tools like an editorial calendar and a social media content calendar will in the long run make day-to-day marketing tasks easier and faster to perform. Set yourself reminders and keep yourself accountable for delivering on your plan. It may even be helpful to make yourself “cheat sheets” for things like social media image sizes for different platforms, advertising specs for different publications or even contact names for local media.
Spending the time to create a marketing plan will make it easier to stay on task, and quicker to change direction if you find yourself straying from the path you created.
Of course if you find that you need professional help, contact your local marketing experts at Infinite Web Designs. Our talented staff can help take your small business marketing to the next level.
It’s not to late to make 2019 your best year yet. Develop your marketing plan now and let it guide your business to new heights.
Did you know that eight out of ten people who search local business information on a mobile device end up making a visit, a call or a sale? So what happens if the information they find is incomplete, inconsistent or even incorrect? At best consumers are annoyed. At worst they lose trust in the brand. In fact, 71 percent of consumers say they lost trust in a business after finding inconsistent location data online. Businesses spend so much effort building their digital brand presence, but they often neglect an important area that has the potential to bring big returns – online directories.
Having a consistent listing in online outlets can make a positive difference. It not only creates consumer trust and improves visibility but also tells search engines that your B2B or B2C business is legitimate, resulting in improved search engine rankings. How’s that for big returns?
At Infinite Web Designs we pride ourselves on helping our clients maximize their online presence. That’s why we’re introducing Infinite Web Directory Solutions (IWDS) – a valuable management tool that brings together all the information about a business, from physical location to service areas, into one cohesive digital footprint.
Imagine the visibility that comes with being listed consistently in 50+ online outlets. Imagine the kind of presence and authority that consistency creates with search engines, which in turn increases visibility even more. And imagine the target customers you could reach with that kind of visibility.
With IWDS you don’t have to worry about which directories you’re listed in, which service data is listed in which directory or how your name, address and phone number are listed. That is all managed for you. We take care of your online presence so you can focus on what you do best.
How specifically can IWDS help my digital presence?
Some of the positive effects of local digital presence management include an increase in visibility across all search engines, an increase in website traffic and quality back links to your website.
So what exactly does IWDS do?
We make sure your business citations are listed in the most important high-traffic directories, social networks and data aggregators. We review, correct and optimize the listings and provide you with real-time progress reports and updates.
What about industry specific directories?
In addition to well-known directories like Google, Bing, Yelp, etc. we also have access to several industry-specific directories for professions including:
– Home services
– Financial services
– Health and wellness
If your industry is not listed please contact us.
What does the IWDS service include?
The Infinite Web Directory Service includes:
– Baseline reporting
– 3 major search engine submissions
– Directory submissions to 50+ online directories
– 300+ data aggregators
– Local presence management
– Listing management
– Reputation management
– Monthly updating
– Directory updates
– Optional vertical directories
What does a baseline report tell me?
A baseline report includes both a visibility score, which displays the average score for your initial local page (determined by your average visibility and optimization in Google+ Local, Yahoo Local and Bing Places) and a directory score (derived by dividing the number of directories in which you were found by the number checked.) These scores serve as the starting point with which to monitor your results.
How long does it take before I see results?
You will typically see positive results within 30 days.
Find out what IWDS can do for your business. Give us a call today or fill out the form below to receive your free baseline report.
Whether you are a business owner looking to grow your business, an individual applying for a job or even looking to meet that special someone, the digital footprint you leave online follows you everywhere you go.
Your online reputation goes beyond just your business – it is also a sum of the customer service experience you provide, your personal interactions online and the interactions of the people who work for you & with you.
If you’ve watched the fall of ?Holly Jones, you can see how fast it can happen. Anytime you are angry or overly emotional, hold off posting. WAIT until you are ready to say something productive. There is a time & place for negative reviews, but when you react in the heat of the moment, it can haunt you forever.
If you haven’t seen the full story, you can read it here:
http://www.dailymail.co.uk/news/article-3383021/The-manager-told-dying-important-Cold-hearted-bar-customer-goes-rant-saying-New-Year-s-Eve-ruined-woman-having-HEART-ATTACK.html via Daily Mail
Do you need help with reputation management for yourself or your business?
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