3 Key Digital Marketing Trends for 2020 and Beyond

These days, online marketing is the dominant form of advertising. However, many small and medium-sized businesses still hesitate to get on board. Instead, they opt for a few standard advertising techniques to slowly yet steadily bring in customers over time. These techniques simply don't work in an age where most...


Four Ways a Digital Marketing Manager Can Jump-Start Your Online Profile

You know you have to be online and visible, so you build your online profile. How long will you have to wait around for Google (and your customers) to find it? While every situation is different, it could be months before you see a change, and that's assuming you did...

10 actions to consider when working ON your business!

10 actions to consider when working ON your business!

Stay At Home guidelines due to the Covid-19 have given us the gift of time to think about our best practices and how we approach our work. Like most small businesses, we have a list of things we’ve been wanting to tackle, but are challenged finding the time to do...

IWD-Free-Marketing-Tools

IWD is a resource for FREE Marketing Tools

To show our support for other small businesses we are excited to share a number of free marketing tools that have a proven track record.

Amy DeLardi Power Session | Marketing Consultant

Power Up Your Business in Two Hours or Less

Like most business owners, you probably find yourself at the end of the week with more “to-dos” than “done” entries on your ever-growing task list. And when you’re just keeping your head above water with daily responsibilities, it can be challenging to find time for growing your business. It’s so...


5 Simple Ways to Stay Focused On Your Business in the Summer

As the days get longer and the weather grows warmer, it can get harder and harder to stay focused on growing your business. It’s especially tough for small business owners who have flexibility in their schedules. It is so easy to let tasks like marketing your business slip away in...


How to Measure Your Small Business Marketing Efforts

So, you run a small to medium-sized business. You are probably using a number of different marketing tools to reach your current and potential customers. But how do you know if your efforts are working? Are you directing your resources into the right channels and at the right frequency? Which...


5 Ways to Work ON Your Business, Not IN Your Business

Much like a tulip bulb you plant in the fall in anticipation of a dazzling spring show, the rewards from growing a small business also require effort and patience. But it’s so easy to get caught up in the day-to-day tasks, that the “planting” gets pushed aside and the flower...


When it Comes To Marketing Your Business, Don’t Rely on Luck

Whether you own an established bakery or a start-up tech firm, you know that marketing is the backbone of your small business. It’s how you communicate with potential customers and create stronger ties with existing ones. So when it comes to marketing your business, you want your efforts to be...


5 Best Practices to Building a Marketing Plan for Small Businesses

Developing a marketing plan can seem like a daunting task, especially if you run a small business without the benefit of dedicated marketing resources.