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4 Proven Ways to Increase Traffic to Your Website

Did you know that customers form an opinion about your business within the first 50 milliseconds of visiting your website? Having uninspiring content or a design that is hard to navigate could be costing your company money. Fortunately, creating user-friendly websites to increase website traffic doesn’t have to be hard, …

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What is Display Advertising? (A Complete Beginner’s Guide)

Digital advertising is quickly changing the entire marketing industry. In order to remain competitive in this ever-evolving market, businesses must have a strong understanding of digital marketing in all of its forms. Display ads and paid advertising are some of the easiest ways to get started. How Does Digital Paid …

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Paid Advertising for E-Commerce Sites: Is It Worth It?

With the influx of information available online, organically reaching your potential customers can be difficult. Paid advertising allows you to purchase ad space to increase your visibility, drive traffic to your site, and, ideally, generate leads and sales. The options are varied: social media platforms, search engines, and major publications …

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5 Crucial Web Design Trends for 2021

Things on the internet change quickly and often. What was popular two months ago might already be forgotten. That new thing you heard about last week may already be obsolete. Keeping up-to-date on the latest web design trends is no different. That said, there are a handful of trends that …

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What Is Lazy Loading? 4 Benefits to Smarter Web Content Loading

Every web user likely has more than a few stories about headaches with loading content. Lazy loading has been deployed as an option to alleviate many of these headaches. But what does this process mean, and how exactly does it benefit you? In essence, this form of loading occurs when online content is loaded and made available to the …

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How to Find an Effective-Yet-Affordable Digital Marketing Specialist

For small business owners, the task of taking your business to the next level is all about reaching wider audiences. The best way to expand the reach of your brick-and-mortar presence is to take your goods online, but finding success with online marketing isn’t easy to accomplish by yourself. A digital marketing …

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5 Questions to Ask Yourself Before Starting an eCommerce Site

These days, more business than ever is done through online storefronts rather than in person. You may feel that the time is right for your business to start benefiting from an eCommerce site. However, this is an important decision about the direction your business is taking and should not be …

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