Stay At Home guidelines due to the Covid-19 have given us the gift of time to think about our best practices and how we approach our work. Like most small businesses, we have a list of things we’ve been wanting to tackle, but are challenged finding the time to do them.
The current business slow-down presents an opportunity to check some things off our list, and we believe the same applies to other small businesses.
Our CEO, Amy DeLardi, has compiled this list of things to explore so you are ready for the new economy.
- Focus your time on specific growth-minded tasks that will move your business forward. Here is my Weekly Habit Tracker that has helped me focus on specific growth-minded tasks that help move my business forward.
- Website updates you’ve been meaning to get to. Update content, add that new service offering you’ve been meaning to introduce, work on your SEO (Search Engine Optimization).
- Add an eCommerce shopping component to your WordPress website. If you have a product/service that you can sell online now is the time to get it listed and start generating some revenue. This could be the thing that evolves your business when you least expect it.
- If you want to launch a new website featuring eCommerce, we offer a free 30 day trial of WordPress platform.
- Create a free helpful download to offer as a list building strategy. This lead magnet will allow you to build your email list and nurture strong relationships with future customers.
- Tackle social media. Consider adding another social platform to your marketing strategy. Not on social media? Now is the time to develop a strategy and increase your visibility.
We are offering a free 30 day trial of our social management software that will help you easily schedule and manage posts to multiple platforms from one easy dashboard. The dashboard also allows you to run analytics to measure the effectiveness of your efforts, and post directly to your platforms so no need to log into each account individually. Learn more here
- If your business is on social media, stay ahead of the game and use this down time to create a content calendar for the coming months.
- Keep a running list of ideas and ways you can work ON your business. This will be especially handy during slow work periods.
- Offer your services virtually. Tools like Zoom, Skype, and Google Hangouts allow you to easily connect with your clients from anywhere.
- Spend time reading professional newsletters and other educational resources you often don’t have time to read. If you haven’t already, how about signing up for the IWD monthly newsletter! Join Us
We hope you found this list helpful, and we’d love to hear any ideas you’d like to share.
Keep in mind, we are offering a free 30 day trial of a marketing toolkit for small and medium size businesses. Check it out.