It’s February, the time of year when we celebrate love. And when it comes to your website, while it won’t give you chocolates, if you love it, it will give back in delightful and perhaps unexpected ways.
If you own your own business, you already know that your website is a reflection of what you do and how you present yourself to potential customers. And when you love your website – really love it – it can give you confidence in how you portray your message, your product or your service.
As website designers, we frequently hear things like, “My website just doesn’t represent ME,” or “When people look at my website, they just don’t get what I do.”
At Infinite Web Designs, our mission is to help you fall in love with your website. There are so many different aspects of your website to appreciate. Here are just a few:
- How it functions
There is so much more to a website than a pretty face. For example, how does it work for you? Is it efficient? Does it actually do what you need it to do? Maybe you’re a DIY-er and you never quite got that online submit form to work. If you want people to fill out a form for more information, or to join your mailing list, and the process is clunky, hard to find or doesn’t work properly, it can at best undermine your credibility, and at worst cause you to miss out on new customer opportunities.
Or maybe there are features you wish your website could do like offer a calendar system for customers to schedule online appointments, provide customer service via online chat or function as an ecommerce site rather than just a display of your products and services. When your website functions well, it does more than communicate. It can actually do the heavy lifting, freeing you up to focus on running your business.
- How it looks
When you own your own business, your website can feel a lot like an extension of yourself. Do you like the way it looks? Do the colors and the design represent what your business does? Does it feel connected to and consistent with your sales materials?
Your website is one of the most important marketing tools you have. What people see shapes their perception of your company or your brand and weighs heavily on their decision-making process. So when your website looks the way you want it to, you can be sure that first impressions are good ones.
- How easy it is to use
Your website might look great and even have all the functionality you desire, but is it effortless for your customers to use? Is it smooth to navigate? Are your products and services prominent and searchable? The better organized your website, the easier it will be for your customers to find what they need and the better the chance that they won’t look elsewhere to have that need filled.
When your website is simple to navigate, you can be sure the customer experience is a positive one. You don’t need to be an enterprise-level organization to undertake a digital transformation. All you need is the willingness to see your website from your customer’s point of view, and a little ingenuity (or professional help) to make it happen.
- How well it works on a mobile device
As a society, we are increasingly “connected” to the digital world. In fact, according to the Pew Research Center, 77% of Americans now own a smartphone. So if your website is not mobile friendly, you are definitely missing out on potential web traffic.
Due to recent changes in the way Google searches your site and determines your search engine rankings, having a mobile-responsive website is more critical than ever before. (Click here for more information on Google mobile-first indexing.)
Verbal dictation via mobile devices (using voice technology to search the web) is another area where lacking a mobile-optimized site could leave you lagging. (Stay tuned for an upcoming blog on verbal dictation from a mobile device.)
When your website works as well from a smartphone or tablet as it does from a desktop, you can be sure that you’re not missing out on opportunities to attract and engage with potential customers.
Rapidly changing technology can make it difficult for businesses to stay ahead of the curve where their website is concerned. Let us help!
At Infinite Web Designs, we pride ourselves on the quality of our work. Contact us today and let’s talk about turning your website into something you love – really, really love.