Designing Social Media Sites

Last week we discussed how people read Facebook. This week we are going to explore this same concept for YouTube, Twitter, and LinkedIn.

Using eye tracking technology, you can record the path your eyes take while on a website. It also records how much time you spend on a particular section of a webpage. Mashable has now applied this same concept to social media sites. Understanding how people look at your social media sites will help you design and take advantage of reader hot spots.

YouTube

YouTube eye tracking

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YouTube, of all the social media websites that we are featuring, gets the most eye action. People tend to stay on YouTube for a longer period of time and as you can see, more time looking at the information on the page. It is no surprise that the videos are the main focus. If you want to catch people’s attention on YouTube, make sure that the thumbnail of your video and the title are enticing to a viewer.

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Twitter

Twitter eye tracking

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People tend to read twitter vertically instead of horizontally like you would most websites. It is good to see that people spend some attention to the artwork background. This definitely proves that imagery is important on Twitter. The most time is spent on the actual tweets. People will take more time to read the more recent comments in comparison to older ones. So, if you want to gain more attention on Twitter, you will want to post often so that you can consistently be on the top of the page, where people are reading, and not on the bottom.

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LinkedIn

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Based on the eye tracking technology, it looks like people only care to look at the main profile overview section. Your picture, title, and the basic job information is what people notice first and spend the most time looking at. This information needs to be accurate and up-to-date. Make sure that the first impression of your LinkedIn profile is the impression you want to make.

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