5 Hot Small Business Marketing Topics Our Readers Keep Coming Back To

Whether you’re new to our blog or a long-time reader, you may have missed some of the popular small business marketing information we’ve been sharing. So this month, we present a recap of some of our top-trending posts from the last year. Read on to find the answers to questions like what metrics should I be tracking? Where can I find them? And what’s the best way to create a marketing plan?

1. I run a small to medium-sized business. How can I best maximize my customers’ website experiences? 

There’s a lot of buzz surrounding digital transformation these days. Pick up any marketing-related publication and you’re likely to read about it. But what does it really mean for small to medium-sized businesses? Hint: it’s all about the website.

No matter the size of a company, the goal of a successful transformation is to deliver increased value to customers. But small to medium-sized businesses face different challenges than their enterprise counterparts. With more limited resources and budgets, they typically experience the most benefit by focusing in on their main digital asset – their website.

So how can a small business maximize its website experience? Check out our blog on “7 steps to a successful website transformation” here.

2. How can I best measure my marketing efforts?

Marketing analytics can be overwhelming and confusing. And it’s a bigger challenge for small to medium-sized businesses that don’t have the benefit of a marketing team to rely on. Many times the job of figuring out what worked and what didn’t comes down to one or two people who also have other responsibilities related to the day-to-day running of the business.

That’s why we’ve put together an easy-to-use list of the top key performance indicators (KPIs) most useful to small businesses. From website visitor growth to social media leads, email open rates and average order values, there are a few KPIs that almost every business owner will find valuable. To learn more, visit our blog, “How to measure your small business marketing efforts” here.

3. What’s the best way to build a marketing plan for my small to medium-sized business?

Investing in a marketing plan can both keep you focused on your end goal and save you time in the long run. But for small to medium-sized business owners who wear many hats and frequently get pulled in many directions, it can seem daunting. Actually, though, creating a marketing plan is not as hard as you might think.

Here are “5 best practices to building a marketing plan for small businesses.” We think these are helpful tips and tricks that will make it easier to stay on task and we hope you do too!

4. It feels like I’m spinning my wheels when it comes to marketing. How can I focus ON my business and not IN my business? 

It’s an age-old question. How can a small business owner who is involved in every aspect of the company shift attention away from urgent tasks like purchasing and hiring and on to building and growing the business?

We know it’s not easy to find the time to nurture your business. We’re a small business too! But we find that these tried-and-true time-saving measures make a big difference. Try them! We think you’ll find they work for you too. Check out our blog on “5 ways to work on your business, not in your business” here.

5. This is all great, but I need something more. Where can I get some marketing guidance customized to my unique needs?

When you’re just keeping your head above water running your business, sometimes an intense one-on-one session focused on your specific questions and needs can go a long way towards moving you forward. This is why many of our clients find they benefit from our two-hour power sessions.

Whether it’s learning how to effectively use social media, understanding how to leverage email marketing or getting hands-on WordPress training, you can receive whatever you want in a two-hour power session. To learn more about what a session entails and how it can help your business, check out our blog “Power up your business in two hours or less” here.

We hope you’ll check back frequently to read more news and information about marketing your small to medium-sized business. Or subscribe to our email list below and be the first to receive our monthly blog chocked full of information valuable to business owners like you!

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