Whether you run a small local shop or big company, your business needs a digital, presence. In order to build your digital presence, you know you need to be online and visible. But how long will you have to wait around for Google (and your customers) to find it? While every situation is different, it could be months before you see a change, and that’s assuming you did everything right! You need a way to jump-start your online profile, and that’s what a digital marketing manager can do for you.
1. By Helping You Nail Good SEO
Everything begins with Search Engine Optimization. The first step to building a visible profile is optimizing your website for search by jumping through the hoops to tell Google you’re legitimate and trustworthy, link building, and ensuring a smooth experience for mobile users.
There’s a lot to it, and while the basics are easy to understand, it’s also easy for business owners to get lost in the weeds when it comes to the details. Are all your images and videos optimized? Are you using header tags well? What’s the state of your meta-data? When all the elements of good SEO–from the obvious like keywords to the more obscure like meta-data descriptions–are perfect, your business profile will take a huge leap forward.
But that’s not all there is to it. A digital marketing manager does more.
2. By Creating Great Social Media Marketing
Most of us have a hard enough time keeping up with our own social media accounts, let alone managing one (or several) for a business. Yet this is crucial to your profile. You’re as likely to be seen here as at your website, and you’re even more likely to be judged.
How do you decide which platforms to be on and which to skip? How do you decide what to publish, when, and where? What style or voice will you have when interacting with people online, and how will you respond to criticism and praise? These are hard decisions, but when you make the right choices, your visibility will skyrocket.
3. By Creating Excellent Content
What topics will you cover, how long will each piece of content be, and what titles will best draw readers or viewers? How often will you post content on your website and on each individual social media profile?
When you get all this right, your profile will soar; but your marketing manager isn’t done yet.
4. By Designing a Coherent Strategy
Great digital marketing is more than just the sum of its parts, but it can actually end up being less than the sum of the parts when there’s no careful strategy behind it all. You can’t treat each aspect of digital marketing separately–there has to be someone behind it all coordinating each aspect.
A good digital marketing manager is designing the strategy, communicating it to you and all other interested parties, monitoring each element, adjusting on the fly, and constantly optimizing to make things even better.
Need a Jump Start?
If your online profile isn’t where you need it to be, reach out to us today and let us help. We can help you dominate your local market.
