A person planning out a social media strategy.

Why, How, and When to Hire a Social Media Manager

Social media marketing is one of the most affordable and effective ways to generate traffic for your business. Regardless of your industry, you can build a lasting relationship, showcase your products, and establish your brand. But should you pay someone to manage your social media accounts?

Why Hire a Social Media Manager?

Social media is essential for engaging customers and finding new leads. Through social media platforms, you can promote your services and build trust and authority for your brand.

However, social media management can be challenging if you do it alone. One thing to consider is if you have the time and skills to handle the associated tasks effectively. Otherwise, the responsibilities can distract you from your primary role in the business.

Effective social media managers have experience with the culture and trends of your industry. They have a concrete grasp of the latest trends and developments. As trained professionals, they know how to leverage those trends to promote your brand and message.

By managing your social media accounts on your own, you may be leveraging only a fraction of their potential. You’ll need to develop a strategy in line with your brand and identify your target audience. The challenge is to be effective while still juggling other responsibilities critical for the success of your business. IWD can help!

What Do Social Media Managers Do?

You can delegate virtually all social media marketing tasks to social media managers. Tapping into our vast experience we can help with:

  • daily posting to different platforms such as Facebook, Twitter, Instagram, or LinkedIn
  • responding to customer questions and comments
  • creating a strategic monthly content calendar (aligning with special events and upcoming holidays)
  • designing custom graphics to highlight your product or service
  • manage your online community/provide customer service

Our marketing professionals can also help you develop landing pages, promotional videos, and eBooks to assist in growing your social media platform engagement. Quality content can be invaluable for SEO and boosting conversions.

When you work with our team of social media managers, we track performance analytics and outline Key Performance Indicators (KPIs). By defining the metrics, you can evaluate engagement and reach more effectively and visually see the progress.

Social media managers can also build relationships with other online brands to boost your web presence. Our team will check in with you often to seek your direction or input for unique content ideas. Infinite Web Designs has more than two decades of experience in Fairfield County and can deliver quality results consistently.

When to Hire a Social Media Manager

Woman reviewing social content calendar

How and when you choose to hire a social media manager will depend on your digital marketing objectives. You ought to first determine what responsibilities to delegate to the social media manager.

Typically our clients reach out to us when they’ve established a need to grow their audience online and are ready to explore social media platforms.

Sometimes it happens after, when they’re getting busier and have multiple accounts, they can choose to delegate the responsibilities to an experienced firm.

Developing Great Content and Retaining Your Voice

One factor you may want to consider when developing your strategy is the influence of your brand’s voice. Every time you post on social media, you leave an impression of your brand. Whether you are aware of it or not, it can influence the perception of your brand. You risk ruining your voice if you delegate the responsibility to inexperienced social media contractors.

When you partner with Infinite Web Designs, we’ll gather the necessary direction from you through a series of questions so our marketing team starts on the right track. At first, our team works closely with you to make sure we’re setting the right tone and perception for your ideal client. Do you prefer to keep posts light and humorous? Friendly but professional? Educational and polished? Once we identify your voice, we can help convey your message more effectively with minimal input from you.

The Value of Social Media Listening

Social listening involves tracking comments, conversations, and mentions of your brand. By listening, you can discover a gold mine of information on areas to improve and where to find opportunities.

If you’ve been marketing your business online, people are already talking about your brand. By ignoring social listening, you’ll be unaware of your audience’s changing opinions. Yet social sentiments can vary with time and influence the performance of your business.

You can use a wide range of social listening tools to discover conversations about your brand. You’ll first have to determine the metrics you want to track. You can use different software depending on your industry and the relevant analytics.

Nonetheless, social listening can be as time-consuming as regular social media management tasks. Another advantage of hiring professionals is they can facilitate social listening for collaboration. 

When you partner with IWD, we incorporate “listening” as part of our strategy to make sure you’re not missing out on any valuable insights.

Planning Collaboration and Seizing Opportunities

Collaborations enable you to leverage your online presence and boost your marketing efforts through partnerships. But to seize collaboration opportunities, you have to manage the relationship with other brands prudently.

You’ll need to reach out to another brand then come up with an agreement. Collaboration can start as an initiative as you both decide on the way forward. But choosing the wrong partner can impact the image of your brand.

Your social media manager can work on a formula for engaging other brands and marketing teams. Professionals have the know-how to avoid pitfalls that could be a liability for your online presence. Our team will develop a workflow and provide tools to facilitate the collaboration process.

It is always wise to set clear objectives regardless of how you intend to manage your social media presence. 

Infinite Web Design applies a proven process that allows our clients to realize high-quality outcomes every time. Reach out to us and put our social media skills to use for you today!

References:

[1] https://blog.hootsuite.com/social-media-collaboration/

[2] https://www.linkedin.com/pulse/should-i-pay-someone-manage-my-social-media-kevin-dean

[3] https://blog.hootsuite.com/how-to-build-an-authentic-voice-on-social/

[4] https://sproutsocial.com/insights/social-media-collaboration/

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