Putting Sass in Your Subject Line

Having a powerful subject line for your E-newsletter can make or break your email marketing. It can be the determining factor of whether or not your email is opened or quickly recycled. Here are a few tips that will help you figure out what your next E-newsletter title should be.

There are 4 things to keep in mind that will help you come up with a descriptive and catchy title.

Don’t Overdo It

Pick one thing that is in your newsletter and highlight it. You don’t want the title to be too long or confusing for email recipients. Keep it short, but not too short. Your subject line should be around 4-8 words. You also want to stay away from words like “newsletter, email and message.” These are filler words that just take up space in your title. By picking one thing to focus on, you can better describe it, which will lead to more people opening your email.

  • Don’t “totally awesome newsletter about upcoming events, seminars, and a special message from our experts”
  • Do “Get your chance to win a car!”

Keep the Reader In Mind

When you are trying to decide what to put in your title, try looking at your newsletter or email from a readers’ point of view. What will they find the most interesting? You don’t want to be too advertisy; you want people to be interested. Once you find the right thing to promote, they will not be able to resist opening your email.
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  • Don’t “Buy our lawn care services”
  • Do “Tips to keep your lawn growing this spring”

Be Unique

People are usually bombarded with emails all day every day. You have to do your best to cut through the competition. The more unique your title the more intrigued people will be to click on your email. This can be accomplished in many ways. You can have a unique topic, or write your title in a unique way. Depending on your target audience, sometimes using a play on words title or informal slang will help you stand out.
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  • Don’t “Newsletter about how you can save money”
  • Do “Learn how to stop being Nickeled and Dimed for the last time”

Make Them Open it Right Away.

We have all run into the situation where we are scanning through our emails and something catches our eye but we don’t have time to read it right away. In cases like these, you promise yourself that you are going to read it, but what usually happens is it slowly moves down and gets lost 2 pages down in your inbox. It is imperative that you try and make your title timely so that feel like they need to open it right away.
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  • Don’t “Special home décor savings”
  • Do “home décor savings this week only”

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Share with us your newsletter titles, and we will let you know how well you did.

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