Case Study


IWD is proud to share with you the recent launch of BitX Funding’s redesigned website. When BitX Funding came to us, they had an existing website that wasn’t meeting their needs. They were looking for a site that instilled trust with their prospective customers, as well as automated lead capturing, and a streamlined digital application process. The site needed to be mobile friendly with a professional, modern-branded design. Search Engine Optimization (SEO) was also a priority for BitX.

Our first step was to look at the existing site’s information architecture, and map out how it could be improved upon. We added additional content pages to help explain their products and services to the viewer – and the search engines. Page ranking would be imperative in helping them achieve their goal; a site that generates more leads.

Next we designed a BitX-branded site that exudes trust, and developed it responsively so any viewer – no matter the size screen they are using – could navigate and read the site easily. We automated their lead-capturing process and connected their website forms by using Nimble, a third party CRM system. We divided their current online application into a multi-step process simplifying the information gathering stage and making it more user-friendly. With the addition of a progress bar, the customer can see how much of the form they have completed.

When a new prospect fills out this online application, their information is automatically added to the email marketing system. This allows BitX to nurture that relationship and remain in contact with them. The best part is, if a prospect only completes the first part of the form, they’re still added to the contact database for future follow up! This ensures that all leads are captured.

BitX Funding’s website is built on a WordPress platform allowing them to update their content internally. They can add pages and blogs without additional cost. At IWD, we empower our clients by providing affordable solutions so they can grow their business responsibly. Our goal is to enable our clients to work ON their business instead of IN their business. For clients that prefer IWD handle site additions and maintenance, we offer scalable website packages that fit their needs.

If you have a website that isn’t helping you meet your business goals, needs updated functionality or to be mobile responsive, give us a call or send us an email. We’d love to schedule a consultation to discuss how we can take your website to the next level and make it work for you!

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Case Studies – a great tool for sharing success!

On occasion we’ll be posting case studies of projects we’re excited to share. Case studies are a great way to illustrate measurable results from our marketing efforts. The studies we post are selected to reflect the wide-range of services we offer for web design, online marketing, and print materials. After you’ve seen what we’ve done for our clients, find out how we can help your business!

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Here’s one more thing for you to think about. We’re very happy with the dynamic format we developed for our case studies. Do your visual presentations need some pizzaz so you can really strut your stuff? Our visual specialists can help you create a presentation people will remember.

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