Tips to Clean Up Your Current Website
Time for some spring cleaning! Follow these simple steps to clean and update your website this spring.
1. Check Your Links
Go through your website and check all of your links to make sure they are working properly. For one reason or another links break or become out-dated. I find this happens often when I have added a link to a news story. Many online news websites will only keep the most current news on their site. This is also a good time to see where you can add new links. Maybe you want to highlight your most recent news coverage or a new press release. The more links you have the more interactive it will be for the people visiting your site.
2. Read Your Content
It has probably been awhile since you looked at the content on your website. Keeping the information on your site up-to-date will show your customers that you care. This is especially important if you have a news section on your website. Something might have been breaking news…a year ago, but it is not anymore. If you are really ambitious you might want to also look at the focus of your website. Maybe you have services that you want to push more, or a product that you have blasted all over your site that is not as popular anymore. This is a great time to re-examine your website as a whole and potentially make some bigger content changes.
3. Add Content
Search engines like when they see websites continue to add new content. It shows that you are active on your website and that your information is current and relevant. The best way to add content to your website is by posting blogs or adding new products. Inconsistent blogger? Set goals to keep yourself on track. Or, you can hire someone like IWD to manage your blog for you.
For some of you, your website may need a little more than just a few updates here and there. You may need a total face lift. The internet has changed drastically over the last few years; and your website is becoming more and more important to how you function as a business online. Investing in this technology is investing in your future success. If you are not sure if you want to jump into a re-design, I recommend conducting a little experiment. Find a few different people who have not seen your website and ask them how your website makes them feel. I also recommend asking your tester to try to complete a task on your site (ex. buying a product). You might be surprised by the message your website is sending to people, and also how user friendly it is. If you are seriously considering a website re-design, IWD can definitely help you with all of your web design needs. Contact IWD today and have a better website for the future.
Tag lines are an extension of your company’s name and provide more information about what your company does. It is important to spend time coming up with a good tagline that fits your business and memorable. Tag lines are particularly crucial if your company’s name does not make it obvious what you do.
Here are the 4 basic steps you need to follow to create a good company tagline
- What is the purpose of this tag line?
Are you trying to sell a particular product, or is this more of a PR message about your company?
EX:You want to advertise yourself as a real estate agent
- What benefits will the people listening to your tag line get?
You want something that is going to stand out to people, and make them feel like they know what they are getting by choosing your company.
EX: Help you sell your house
- Add adjectives. Come up with adjectives that you think will help combine your first 2 steps.
EX:Reliable, dependable, trustworthy
- Put it all together! You have all the pieces of the puzzle, now you just have to mix them around and try different combinations, till you find one that works for you.
EX:Your Name Realty, A Name Friends Recommend
Keep it Simple
Don’t try and be clever. As fun as it is to try and come up with something witty and charming, it often doesn’t send the right message. Plus, you might end up with a bunch of confused people who don’t get the cleverness, and then you spend more time explaining your tagline than selling yourself or your product.
There are many ways to stick out of the crowd. Instead of making a broad generalized statement about your company, have a couple more tailored product-specific taglines. This way, depending on the people, you can pick one that matches the conversation and grab the attention of your listeners.
Make it Memorable
Something short and sweet usually does the trick. I suggest nothing more than 2 short sentences long, and I strongly encourage keeping it down to one. Try and consider your tag line sort of like poetry. Pick words that go well together, and roll off your tongue easily. Also, consider what word(s) to emphasize. Changing where you normally would put an emphasis or adding extra emphasis on a word, can change an ordinary tag-line into a memorable one.
Optimize Your Tagline for the Web
When creating your tagline, you want it to work for you in as many ways as possible. Making sure you have the most important keywords that are also optimized on your website, will help give you an extra boost in the SEO of your website.
Need Some feedback? Post your work-in-progress taglines below.
Don’t have time and want someone else to do it? Thats what we are here for! Contact IWD today for your branding needs.
We all know that when people go onto websites they are scanning the page to find the information they are looking for. Unlike books or magazines people are more likely to skim instead of read. Many studies have been done to learn how we read websites. This valuable information helps designers and businesses alike create websites with the most essential information in areas that people look at the most.
Here are a few examples of websites with eye tracking represented by heat maps. The color on the map translates to the number of people in the study who stopped in those spots. So the blue spots represent very little eye contact, where as the red spots mean that 100% of the people in the study stared at that spot. As you can see very little people looked in middle or bottom right of the webpage. On average people will spend 5 seconds on a webpage to look for information. If they can’t find it they will move on to another webpage or website.
Now that you can see how people look at website, look at your own website. Is the most important information in the top left corner of your website? Is the most important content in the first 2 paragraphs of your webpage?
Along with placement your content is equally important. Having a skim-friendly content will make it easier for people to find what they are looking for and closer to spending money on your products or services. When writing content for a website, make sure that you use bulleted lists and short paragraphs. Identify the paragraphs with bold titles and make sure not to have too much content per page. People don’t like to scroll down a lot, so try not to overwhelm them with too much text.
If you need help analyzing your website to see what you can do to make it more user friendly, contact Infinite Web Designs today.
A QR Code is basically a barcode that holds a small amount of data. This information could be a website URL, contact information, a map and directions to an event, or a coupon for your favorite store .QR codes are universal barcodes that can be read on any smart phone as long as you have a QR Code scanner app. You have probably noticed them around, and you should expect to see them more and more as their popularity grows here in the United Sates. They are the latest craze in Japan, and making there way to the US. The QR codes are great because they are free to generate and free to scan.
One creative way people are using QR codes is placing it on the back of their business card allowing people to scan and automtically put the information into their phones. QR codes can also be used in advertisements and offer a special discount if the scan it. As you can see there are countless ways to use a QR code, below are just a few fun ones I found online.
Want to Get Started?
- Create your own free QR code
- Download an application onto your phone to scan the QR codes. Browse for “QR Code scanners” in your app directory on your phone and download one. Then try it out by scanning the QR code above to see if it works.
- Lastly, post comments below about cool ways to use a QR code for your business