By Rob Petersen
More B2C and B2B companies plan to increase spending in email marketing this year than any other media channel according to StrongView.
If you’re like most people, a reason you opened this email is you look at your emails between 6 and 20 times a day. That’s just on your computer. On a smartphone, you could be checking up to 150 times a day says ABC News.
So maybe it’s not surprising so many companies are investing in email marketing. How effective is email marketing? Here are 35 stats that may surprise the sh_t out of you.
- 4325% Return on Investment (ROI). For every $1 spent, $44.25 is the average return on email marketing investment (source: Experian)
- 158% higher click-through rate occurs with emails that include social sharing buttons (source: GetResponse)
- People who buy products marketed through email spend 138% more than people that do not receive email offers (source: Convince and Convert)
- 91% of consumers check their email at least once a day (source:ExpressPigeon)
- 84% of all email traffic will be spam in 2014. (source: The Radicati Group)
- 82% of consumers open emails from companies (source: Litmus)
- 78% Of U.S. email users will access their emails via mobile by 2017.(source: Forrester)
- 69% of mobile users delete emails that aren’t optimized for mobile (Litmus)
- 64% of decision-makers read their email via mobile devices (source: TopRankBlog)
- 77% of us want to get marketing messages via email. There’s no close second (source: MarketingLand)
- 76% of email opens occur in the first two days after an email is sent (source:Alchemy Worx)
- 72% of B2B buyers are most likely to share useful content via email (source: Earnest Agency)
- 70% say they made use of a coupon or discount from a marketing email in the prior week. (source Blue Kangaroo)
- 69% of mobile users delete emails that aren’t optimized for mobile (source: Litmus)
- 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association)
- 64% of people say they open an email because of the subject line (source:SalesForce)
- 61% of B2B marketing professionals worldwide said CTR was the most useful metric for analyzing email campaign performance, compared with 48% of business-to-consumer (B2C) marketers. (source: Ascend2)
- 60% of marketers believe email marketing produces positive ROI (source: Marketing Sherpa)
- 60% of marketing emails sent on Thanksgiving Day were opened on smartphones (source: MarketingLand)
- 59% of companies are integrating email and social channels together (source: eConsultancy)
- 48% of marketers don’t know what percentage of their emails are read via a mobile device. (Source: eConsultancy)
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (source: Software Advice Survey)
- 39% of marketers have no strategy for mobile email. (source: eConsultancy)
- 35% of business professionals check email on a mobile device (source: Convince and Convert)
- 27% of consumers were more likely to say their favorite companies should invest in more email. (source: ExactTarget)
- 25% of emails are opened on iPhones (source: Email Client Market Share)
- 23% higher open rate occurs with personalized subject lines (source: adestra)
- 17% of marketers don’t track or analyze email metrics for their organization (source: MEC Labs)
- 13% of execs are now primarily checking their email via a mobile device: less than half of websites/emails are optimized for customers to view or respond to via handheld resources. (Source: MarketingSherpa)
- Only 11% of emails are optimized for mobile (source: Equinux)
- 10% more women click on mobile emails than men (source: TailoredMail)
- Only a mere 2% of marketers rated leads generated from email marketing as ‘high cost,’ representing the lowest cost channel. (Source: Software Advice Survey)
- 3.6 billion new email accounts are expected to be opened this year; by 2016, the nmber is expected to be 4.3 billion (source: The Radicati Group)
- 2X higher open rates occur on mobile devices versus desktop (source: MarketingLand)
- Monday emails had the highest revenue per email (source: Experian)
These stats prove to me email marketing is one of the most reliable investments a marketer can make. They also prove its worth taking the time to do it and measure it well.
What do they prove to you? Are they a surprise?
Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency.
Follow Rob on Twitter: @RobPetersen
With more than 150 million blogs floating around cyberspace, Income Diary reports, it’s no secret people are using them to reap big personal and professional benefits. Blogging can help you get a better job, start or grow a business, and establish yourself as an expert in your field. However, not all blogs are created equal. Many bloggers fail to understand how their approach sabotages their potential for success. Read on to learn the top five mistakes bloggers make and how to avoid them.
The web is 2D, which means how your blog looks has a big impact on how readers respond to it. If you want a good-looking site, you’ll need to take three things into consideration:
1) Use of quality images. People like pictures — unique pictures. You can’t expect to excite readers with stale clip art, so get yourself a digital camera and some photo skills. A quick search on YouTube will yield helpful photo tutorials. Just remember to be thoughtful about photo inclusion. Be sure to cater your images to your content. For instance, instructional and photography blogs warrant more photos than political blogs, as Wikihow reports.
2) Appealing web design. Don’t let your site look like an Internet junk drawer. Good website organization helps readers feel oriented and confident while they navigate your content. We can offer invaluable tips on layout, typography, color, and resources such as well as help you figure out web hosting options.
3) Editing matters. Sloppy grammar makes you look like you don’t care enough to write well. Take time to edit your posts before you publish them, or ask a grammar-savvy friend to review your work for you.
Forgetting to Engage Your Audience
Your life or business objectives might be exciting to you, but readers like blogs that engage them. Make sure your blog posts are directly relevant to your readers and that they offer unique, actionable insight to problems they might encounter. Don’t forget to listen to reader feedback and requests, which are a great source of idea building, and don’t forget to respond. Responding to readers is an important way to let them know you care about their experience.
Writing With an Uptight or Fake Voice
Ask yourself this… When you call customer service for a specific issue, do you prefer getting an automated response, or a real person on the line? The same preferences apply to blogs. Readers are drawn to blogs with authentic, helpful voices. This doesn’t mean you should abandon grammatical writing style, but it does mean you should write in a way that reflects your persona. So relax, and let your personality shine through.
Forgetting to Care About Web Traffic
People can’t read your blog if they don’t know about it. It’s important to draw traffic to your page, especially if you’re hoping to drum up new business, or gain advertisers. Do your SEO and social media homework, and network with bloggers and readers in your field — anything to get people to your blog.
Blogging success rarely happens overnight, so be patient. If you have a well-written, helpful and unique blog, and you’re working to draw traffic to it, it will eventually get noticed. When it does, it’s important that readers find frequently posted, up-to-date content, so keep at it. For a while, it might feel like you’re writing to no one — but if you’re avoiding these common mistakes, eventually your blog will succeed.
Did we miss any? Please comment below with some of your pitfalls.
About the Author: Evan Hemmings
Evan is an entertainment blogger who prefers theater over movies, vinyl over MP3 and books over TV.
Blog may sound like a funny word, but these posts which appear on websites can really help build your business. Blogs help bring in potential clients, educate your current clients, and improve the overall odds of your website being easily found by someone searching for what you have to offer. Many companies use their blogs as a platform to talk about industry news, new products, and other business updates. Here at IWD, we use our blog to educate our visitors about web design, graphic design, social media, marketing, search engine optimization, and in this case, blogs! Unlike some social media platforms, blogs can be longer articles instead of space restricted shout-outs. Blogs also add a strong SEO element (what is SEO?). Search engines favor websites that have blogs because they show the site is active and up-to-date with fresh content being added. Want proof? Check out http://marketing.grader.com/.
Keep in mind blogs are not for everyone. Before jumping in, examine your company to ensure you can commit the resources necessary to maintain a successful blog. We recommend blogging once a week. If you offer a professional service you may want a blog where you position yourself as an industry Guru educating your visitors. If you have a trade service you may want to post an update about a recent job you completed. For retailers, a blog can be a great place to take a more in-depth look of each of your products or launch a new one.
If you are considering starting a blog, a good exercise is to create a list of blog topics. If you can easily come up with about 10 different blog ideas, you probably have enough content to to launch a successful blog.
If it’s time for you to start blogging, IWD can help. From making sure your website has a space for blog posts, to fine-tuning your topics, our consultants can get you off to a smooth start. And don’t forget to monitor your blog and all social media for reader comments. We can help you with that, too. Give us a call or send an email.
When you have information to share about your company, you need to do it in a way that pops! Infographics aren’t new, but they have evolved into an increasingly popular way to hold a viewer’s attention and make a positive impact. Back in the day, you might use Powerpoint to create a presentation or create a ho-hum flow chart featuring circles and arrows. Today’s customers have a higher standard. With Infographics, you can harness a dynamic communication tool that translates well in Social Media and other visual formats. People don’t have a lot of time to spend slogging through articles and digging up statistics; infographics provide the information a potential client needs in one easy-to-read and memorable visual package.
Why are infographics such a powerful marketing tool?
- Quick and convenient. Because infographics present information graphically, people can “read” them in seconds and get the same essential information a multi-page report would contain.
- Interesting to view. Infographics are great for presenting numerical data that would be tedious to digest if not presented graphically. The visual nature of infographics makes that same information more interesting to look at and easier to retain.
- Present content in a new way. You can recycle written content into infographic form, reaching new people in a new way without actually duplicating the content.
- Effective. A well-designed infographic tells a story and makes points clearly supported by facts while conveying your corporate identity and personality.
Below is an infographic that we recently made for one of our clients.
Here are some interesting facts about infographics:
- Publishers who use infographics grow in traffic an average of 12% more than those that don’t use visual tools.
- In just over 2 years, infographic search volumes increased over 800% on Google.
- 99% of all sensory information is filtered out by the brain almost immediately
- Visuals are processed 60,000x faster in the brain than text.
- 65% of the population are visual learners.
Is it time for you to jump into the visual marketing world of infographics?
Let IWD help you create a memorable visual message to spread the word about your business. Contact us today! 203.307.5107