According to a new study by Stone Temple Consulting, 63% of all website traffic in the U.S. now comes from mobile devices. So it makes sense that Google has responded by rolling out mobile-first indexing. But what exactly does that mean and what should you do about it?
What does mobile-first indexing mean?
Historically, Google’s crawler, known as the Googlebot, would search the desktop version of your website content in order to index your site and determine your search engine rankings. Now, with mobile-first indexing, Google will use the mobile version of your site first. If you don’t have a mobile-friendly version, the desktop version will still be included in the index. But, not having one could negatively impact how your site ranks. Mobile-First means that the mobile version will be considered the primary version of your website.
What impact will it have on me?
If your website is already mobile responsive, and your mobile content has already been optimized, then you will probably not experience any significant impact to your search engine results. But if it hasn’t, for example, if the mobile version of your site does not include the full content of your desktop site, you may find that your site is not as visible in search engines as it once was.
What do I need to do?
If your website is already mobile responsive and the desktop and mobile versions of your site are identical, you may not need to do anything differently. Of course, even with a fully responsive site, you should check to make sure that your page load speed is prioritized and that all images have been optimized correctly. But, if your mobile site is separate from your desktop version, you will want to make sure that your mobile version contains all the same valuable content that appears on the desktop version, including text, videos and images. You should also ensure that your metadata (titles and descriptions) are equivalent on both versions.
It’s always a good idea to have a website professional take a look at your site to ensure that it is performing in the best way possible and that it will continue to do so. If you’re unsure how mobile-first indexing might affect your website rankings, give us a call. Infinite Web Designs has over 17 years of experience creating and optimizing web designs. 203-307-5107.
Here is how you can protect your most valuable marketing asset!
You’ve put a lot of thought and creativity into yourwebsite, probably your most productive marketing channel. Don’t fall prey to the latest security attack and lose all your hard earned equity.
More than 60 million websites using WordPress are under a denial-of-service (DoS) attack. This DoS attack was discovered by Nir Goldshlager, CEO of Break Security. It is an attempt to prevent access to a selected website or web server by capturing and overloading its available memory and processing resources. In some cases the website actually may crash.
WordPress Versions Affected
WordPress 3.5 – 3.9 (Version 3.9.2 and later will not be affected by this attack)
A patch for this DoS vulnerability is available. We recommend that you do the following:
- Log in to WordPress and check the bottom of your screen. The WordPress version will be displayed there.
- If yours is a vulnerable version, click on the link shown to upgrade WordPress to the latest version.
Help is available if you are unsure about performing the upgrade:
- Click on the following link:
- Contact IWD
- Phone: 203.307.5107
- Email: firstname.lastname@example.org
Note to Drupal Users
Drupal (Versions 6.x – 7.x) also is vulnerable to this DoS attack.
When you have information to share about your company, you need to do it in a way that pops! Infographics aren’t new, but they have evolved into an increasingly popular way to hold a viewer’s attention and make a positive impact. Back in the day, you might use Powerpoint to create a presentation or create a ho-hum flow chart featuring circles and arrows. Today’s customers have a higher standard. With Infographics, you can harness a dynamic communication tool that translates well in Social Media and other visual formats. People don’t have a lot of time to spend slogging through articles and digging up statistics; infographics provide the information a potential client needs in one easy-to-read and memorable visual package.
Why are infographics such a powerful marketing tool?
- Quick and convenient. Because infographics present information graphically, people can “read” them in seconds and get the same essential information a multi-page report would contain.
- Interesting to view. Infographics are great for presenting numerical data that would be tedious to digest if not presented graphically. The visual nature of infographics makes that same information more interesting to look at and easier to retain.
- Present content in a new way. You can recycle written content into infographic form, reaching new people in a new way without actually duplicating the content.
- Effective. A well-designed infographic tells a story and makes points clearly supported by facts while conveying your corporate identity and personality.
Below is an infographic that we recently made for one of our clients.
Here are some interesting facts about infographics:
- Publishers who use infographics grow in traffic an average of 12% more than those that don’t use visual tools.
- In just over 2 years, infographic search volumes increased over 800% on Google.
- 99% of all sensory information is filtered out by the brain almost immediately
- Visuals are processed 60,000x faster in the brain than text.
- 65% of the population are visual learners.
Is it time for you to jump into the visual marketing world of infographics?
Let IWD help you create a memorable visual message to spread the word about your business. Contact us today! 203.307.5107
No better way to spend a rainy night than to share great nuggets of information regarding all things MARKETING! The Fairfield Public Library and SCORE brought in a great crowd tonight! 54 business owners who were a great audience and had excellent questions. Thanks to those of you who ventured out on this cold and rainy night and thank you again to Fairfield CT Library.
Here is a link to tonight’s presentation…Necessary Components For This Year’s Marketing Plan
Please don’t hesitate to share your comments or questions on tonight’s presentation. Don’t forget to follow us on our various social media platforms either!
The marketing world is changing. The days of yellow book advertisements and mass flyer mailings are being replaced by email campaigns, and website optimization. It can be hard to figure out the best place to put your marketing dollars, especially when you have a small budget. Luckily for you, the prices of the newer marketing tactics are far cheaper than the traditional marketing.
Here is a breakdown of the typical marketing tactics used then and now. You will notice that if you are willing to adopt more of the new marketing tactics you will not only save money, but you will also see a higher return on your investment.
Case Study: New restaurant for a town population of 20,000.
*Pricing does not include design hours.
The key to successful sales of anything relies on forming relationships and reaching interested parties. No longer are print ads, business parties, or telephone calls the way to accomplish this. Instead, the internet makes it easy to accomplish marketing tasks in the comfort and privacy of your own home or office.
We are not recommending you totally throw out all of your traditional marketing plans. However, we do feel it is important to see the 2 philosophies side by side and help illustrate what a great deal you can get by switching out some of the old for the new.