Facebook can be a bit trickier than the other social media forms. Many businesses now block people from going on Facebook during work hours, even if it might be business related. If your target audience is over the age of 20 and under the age of 65, there is a good chance they aren’t playing around with Facebook during the week days. For this working adults group, the trend shows a burst between 7-9am EST and 4-7pm EST; before and after work. If you are looking to target a younger crowd the same applies, but you will want to work around school times instead of work times. The closer you can post it to the time people are getting off of work or getting up for their work day the better chance you will have of your comment being on the top of the news feed when they open their accounts.
Weekdays definitely outweigh weekends when you are dealing with business Facebook pages. There doesn’t seem to be a consistent weekday that is more popular than another. This can be explained by the fact that a large portion of active Facebook users log-on daily and have made it part of their daily lifestyle habits.
As important as it is to know when to comment on Facebook it is equally important to know what to comment. Too often business pages sound stuffy and salesy. People are bombarded everyday with advertisements, including on the right side bar of Facebook. People go to business Facebook pages because they want to get to know the company, see the more personal side, and interact in a more social way. Keep this in mind when you post comments on Facebook. Try to mix up your comments so you are not always promoting a product or service and keep your comments informal without too much industry jargon.
If you want to get serious about using Facebook as part of your marketing plan for your business, contact IWD to set-up a strategic social media plan that will work within your budget and time.