The marketing world is changing. The days of yellow book advertisements and mass flyer mailings are being replaced by email campaigns, and website optimization. It can be hard to figure out the best place to put your marketing dollars, especially when you have a small budget. Luckily for you, the prices of the newer marketing tactics are far cheaper than the traditional marketing.
Here is a breakdown of the typical marketing tactics used then and now. You will notice that if you are willing to adopt more of the new marketing tactics you will not only save money, but you will also see a higher return on your investment.
Case Study: New restaurant for a town population of 20,000.
*Pricing does not include design hours.
The key to successful sales of anything relies on forming relationships and reaching interested parties. No longer are print ads, business parties, or telephone calls the way to accomplish this. Instead, the internet makes it easy to accomplish marketing tasks in the comfort and privacy of your own home or office.
We are not recommending you totally throw out all of your traditional marketing plans. However, we do feel it is important to see the 2 philosophies side by side and help illustrate what a great deal you can get by switching out some of the old for the new.
