What is a Good Bounce Rate?

Bounce rates can tell you a lot about your website and how well it is doing. It can be a great indicator that your website could use a little updating. For those of you who do not know what a bounce rate is, let me explain. A bounce rate is the percentage of people who go on your website, realize that it is not what they were looking for and then quickly “bounce” off. Most people can find their bounce rate using Google Analytics.

Below is a diagram so that you can accurately gage your bounce rate. If you have a high bounce rate it could mean a couple of things. First, it could mean that your website is optimized for the wrong keywords. If people search for “fishing hot spots” and instead end up at your seafood restaurant website, then you better believe they are not going to stay on your site very long. Another deterrent is your design and content. If your site does not have clear and user-friendly navigation, or if the layout of the page looks messy or out-dated, people are less likely to stick around. In addition, if the content you provide is not relevant and easy to read, people might jump off because they don’t want to waste their time. Of course, there are also times that people just bounce off for no particular reason, and that is why having a 55% bounce rate is average. If your bounce rate is too high, read our few simple tips to help improve your bounce rate percentage.

Wrong Keywords:

To find out if your site is optimized for the incorrect keywords you will need to use Google Analytics. Once you are in your website’s Google Analytics report, click on “traffic source” and then “keywords.” You will see what types of keywords people are typing in to search engines to find your website. If the keywords don’t match up with what your site is about, it is important to contact an SEO specialist to get it fixed right away.

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Bad Design:

Try to look at your site objectively. Is the content laid out in a way that makes it easy to read? Is the navigation in large type and easily to use? Does the site design look out-dated allowing some people to assume the information is out-dated too? Making sure the design of your site is functional and eye-catching is a must for any business. You want to be sure that people of all ages can use your site and find the information they want easily and quickly. If you are not sure, check out our 5 second test blog post, and learn how to test the design of your website.

Content:

Content is what can make or break a website. At all times you need to have accurate, relevant, and up-to-date information. Make sure your content is broken up by small paragraphs or bullet points. It is important to remember that people tend to skim websites, and not read them. You have to find the balance between having enough information on your page to inform visitors what your company is all about, without overwhelming them with too much, turning them off from your site.

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Following this simple guide will help you reduce your bounce rate and in turn bring more relevant traffic to your website. If you feel this is a little over your head, contact IWD today and we can help you diagnose and solve your bounce rate problem.

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