What to Know about Mobile-First Indexing

According to a new study by Stone Temple Consulting, 63% of all website traffic in the U.S. now comes from mobile devices. So it makes sense that Google has responded by rolling out mobile-first indexing. But what exactly does that mean and what should you do about it?

What does mobile-first indexing mean?

Historically, Google’s crawler, known as the Googlebot, would search the desktop version of your website content in order to index your site and determine your search engine rankings. Now, with mobile-first indexing, Google will use the mobile version of your site first. If you don’t have a mobile-friendly version, the desktop version will still be included in the index. But, not having one could negatively impact how your site ranks. Mobile-First means that the mobile version will be considered the primary version of your website.

What impact will it have on me?

If your website is already mobile responsive, and your mobile content has already been optimized, then you will probably not experience any significant impact to your search engine results. But if it hasn’t, for example, if the mobile version of your site does not include the full content of your desktop site, you may find that your site is not as visible in search engines as it once was.

What do I need to do?

If your website is already mobile responsive and the desktop and mobile versions of your site are identical, you may not need to do anything differently. Of course, even with a fully responsive site, you should check to make sure that your page load speed is prioritized and that all images have been optimized correctly. But, if your mobile site is separate from your desktop version, you will want to make sure that your mobile version contains all the same valuable content that appears on the desktop version, including text, videos and images. You should also ensure that your metadata (titles and descriptions) are equivalent on both versions.

It’s always a good idea to have a website professional take a look at your site to ensure that it is performing in the best way possible and that it will continue to do so. If you’re unsure how mobile-first indexing might affect your website rankings, give us a call. Infinite Web Designs has over 17 years of experience creating and optimizing web designs. 203-307-5107.

Read More

6 Digital Marketing Images to Celebrate America

HAPPY INDEPENDENCE DAY! This Independence Day we are honoring our freedom with our branded digital marketing images. Please take a look at a few of …

Read More
branded-digital-marketing

Branded Digital Marketing – Dad’s Day Edition

HAPPY FATHER’S DAY! This Father’s Day we are honoring Dad with our branded digital marketing images. Please take a look at a few of the digital …

Read More
memorial-day-social-media-graphics

8 Social Media Graphics in Honor of Memorial Day

HAPPY MEMORIAL DAY! This Memorial Day we are honoring those who have served and continue to serve our country with our branded …

Read More
mothers-day-social-media

7 Branded Digital Designs In Honor Of Mother’s Day

HAPPY MOTHER’S DAY! IWD is celebrating all the AMAZING MOMS with our branded digital designs. Please take a look at a few …

Read More
st-patricks-day-digital-designs

Bringing The Luck Of The Irish Through Digital Designs

HAPPY ST. PATRICK’S DAY! We are bringing our clients The Luck of The Irish this St. Patrick’s Day with our …

Read More
valentines-day-social-media-marketing

Social Media + Our Clients = True Love #ValentinesDay

HAPPY VALENTINE’S DAY! Amy & the entire Infinite Web Designs team send our love this Valentine’s Day! Please take a look at …

Read More
online-reputation-management

Online Reputation Management Should Be Your Top Marketing Priority

Whether you are a business owner looking to grow your business, an individual applying for a job or even looking …

Read More
2016-digital-marketing

2016 Branded Digital Marketing: New Ideas for the New Year

HAPPY NEW YEAR! Amy & the entire Infinite Web Designs team want to wish you a Happy New Year! Our Motto …

Read More
branded-digital-marketing-images

Branded Digital Marketing Images – Holiday Edition

HAPPY HOLIDAYS! Amy & the entire Infinite Web Designs team wish you a very Happy Holiday Season! We love getting to …

Read More

JUST LAUNCHED: WEBSITE REDESIGN FOR BITXFUDING!

IWD is proud to share with you the recent launch of BitX Funding’s redesigned website. When BitX Funding came to …

Read More
1 2 3 4 20