You’re launching your new business and you need a website. With so many “low cost” website builders to choose from, a DIY solution seems like the perfect place to save money, right? It’s easy to get dazzled by $19.99/month plans and drag-and-drop website creation, but what you don’t see are the myriad of hidden costs lurking behind the so-called easy solutions. In the long run, a professional website designer can actually save you time and money, and set your business up for success. There are many reasons why a DIY website costs more than you think. Here are a few:
1. Search Engine Rankings
There’s no point in having a great looking website if no one can find it when searching for your product or service in major search engines like Google or Bing. That’s why having a solid search engine optimization (SEO) strategy is critical to your success. And the more control you have over your content and the structure of your site, the better. Sure, the low cost website creators have gotten better about incorporating some behind-the-scenes SEO best practices, but what they can’t offer you is the one-on-one attention you will need to formulate that strategy from day one from keyword research to competitive analysis. A professional will give you sound advice, like not including text on your images because search engines can’t read them, and other valuable tips based on years of experience.
2. Growing Your Site
It’s hard to see five years into the future when you’re just getting started, but like birthdays and holidays, they come fast! What happens when you’re ready to add that online store, or integrate your website with another platform? When your needs become larger than a drag-and-drop builder can provide, you might just discover that you don’t actually own your site. Those low-cost monthly rates are actually more akin to rental fees. You can’t port your site over to a designer in order to incorporate more complex features because the site isn’t actually yours. It can come as quite a surprise to learn that your site will need to be re-built from the ground up.
3. Credibility is Priceless
When you have aches and pains, you see a doctor. When you need legal advice, you consult a lawyer. When you need a website that conveys trustworthiness and credibility you go to a… DIY website creator? Sure, drag-and-drop design is easy. But what is the end result? An experienced, savvy professional website designer can craft a website into one-of-a-kind user experience that can make a small company look larger, more established and unique. A professional can help you convey what your business stands for. In a well-designed site it only takes one click for potential customers to “get you.” And if they don’t? There’s always your competitors…
Any good website design firm is well versed in internet security. And should anything malicious occur, you can be assured that they are prepared to handle it. From backing up your site to keeping on top of the latest security protocols, they are pros at responding to issues before you even know they exist. Unfortunately, many of the drag and drop website providers are vulnerable to attacks, as a quick Google search will reveal. It pays to know up front how security issues are dealt with and if there are any hidden costs to data backups and site restores.
5. Design Pays
Think you don’t care about fonts or color combinations? Spend a half hour with a professional website designer and your head will be spinning from the endless possibilities. Yes, serif fonts convey a different feel than non-serif fonts. Color does matter. And what about custom logos that convey your brand personality? There is a level of personalization and expertise that you just can’t get from a DIY solution. And it shows.
6. Add Ons Add Up
Drag-and-drop services can reel you in with low monthly fees but what happens when you want access to your website analytics? You’ll have to upgrade to a premium account. Need more storage? That will be extra. The bottom line is that as your business grows, your needs will grow. You’ll want to be sure that whatever platform your website is built on can handle your future. But what if you don’t know what you’ll need in five years? A professional website designer can offer experience-based guidance. It’s basically the next best thing to a crystal ball.
7. Keeping up with Technology
Let’s face it. Technology is fast moving and ever changing. Making sure your website is optimized for mobile devices and tablets is just the tip of the iceberg. Professional web designer will make sure your website is up to par – even behind the scenes. They will make sure any plug-ins you use are updated and functioning properly and will provide ongoing advise about new developments that will keep your website running smoothly and efficiently. And what about analytics? A pro will be able to run an analytics installation and start capturing your data on day one – valuable data that will help you with future marketing decisions. In short, professional website designers offer so much more than design.
Using an out-of-the-box, drag-and-drop website builder might seem like a cost savings initially, but using a professional website designer from the beginning can save you time and money in the long run. And that doesn’t even count the opportunity cost of lost revenue from a website that doesn’t look unique and professional. Before you build a website, do yourself a favor. Talk to a professional. The alternative will probably cost you more than you think.
Looking to launch a new website or overhaul a current one? With nearly 20 years experience working with clients of all sizes across many industries, Infinite Web Designs (IWD) can help. Founder Amy Delardi also offers consultation services to help you get your business pointed in the right direction right from the start. See what IWD can do for your business. Call today. 203.307.5107
You might find it doesn’t pay to go at it alone.
Infinite Web Designs is a full-service web design and development agency also offering digital services that drive traffic to your website, increase sales and generate leads and build brand awareness.