Website Design

Time for Spring Cleaning!

Tips to Clean Up Your Current Website

Time for some spring cleaning! Follow these simple steps to clean and update your website this spring.

1. Check Your Links

Go through your website and check all of your links to make sure they are working properly. For one reason or another links break or become out-dated. I find this happens often when I have added a link to a news story. Many online news websites will only keep the most current news on their site.  This is also a good time to see where you can add new links. Maybe you want to highlight your most recent news coverage or a new press release. The more links you have the more interactive it will be for the people visiting your site.

2. Read Your Content

It has probably been awhile since you looked at the content on your website. Keeping the information on your site up-to-date will show your customers that you care. This is especially important if you have a news section on your website. Something might have been breaking news…a year ago, but it is not anymore. If you are really ambitious you might want to also look at the focus of your website. Maybe you have services that you want to push more, or a product that you have blasted all over your site that is not as popular anymore. This is a great time to re-examine your website as a whole and potentially make some bigger content changes.

3. Add Content

Search engines like when they see websites continue to add new content. It shows that you are active on your website and that your information is current and relevant. The best way to add content to your website is by posting blogs or adding new products. Inconsistent blogger? Set goals to keep yourself on track. Or, you can hire someone like IWD to manage your blog for you.

4. Re-Design

For some of you, your website may need a little more than just a few updates here and there. You may need a total face lift. The internet has changed drastically over the last few years; and your website is becoming more and more important to how you function as a business online. Investing in this technology is investing in your future success. If you are not sure if you want to jump into a re-design, I recommend conducting a little experiment. Find a few different people who have not seen your website and ask them how your website makes them feel. I also recommend asking your tester to try to complete a task on your site (ex. buying a product). You might be surprised by the message your website is sending to people, and also how user friendly it is. If you are seriously considering a website re-design, IWD can definitely help you with all of your web design needs. Contact IWD today and have a better website for the future.

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Website Re-design: New England Family Health Associates

This month we are celebrating the launch of New England Family Health Associates new website. IWD was fortunate enough to work with them to design their logo, branding, and re-design their website.

New England Family Health Associates

New England Family Health Associates

New England Family Health Associates provides specialized naturopathic treatments with those suffering from all sorts of health issues including:

  • Autism
  • ADD
  • Allergies
  • Asthma
  • Chronic infections.

So next time you are feeling under the weather or looking for natural solutions to your health problems, make sure to stop by New England Family Health Associates website for more information about how they can help you feel better.

NEFHA Website Re-Design Before and After |  IWD’s Web Design Portfolio |  Contact IWD

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Where People Look On Your Website

We all know that when people go onto websites they are scanning the page to find the information they are looking for. Unlike books or magazines people are more likely to skim instead of read. Many studies have been done to learn how we read websites. This valuable information helps designers and businesses alike create websites with the most essential information in areas that people look at the most.

Here are a few examples of websites with eye tracking represented by heat maps. The color on the map translates to the number of people in the study who stopped in those spots. So the blue spots represent very little eye contact, where as the red spots mean that 100% of the people in the study stared at that spot. As you can see very little people looked in middle or bottom right of the webpage. On average people will spend 5 seconds on a webpage to look for information. If they can’t find it they will move on to another webpage or website.

Eye tracking heat maps

Now that you can see how people look at website, look at your own website. Is the most important information in the top left corner of your website? Is the most important content in the first 2 paragraphs of your webpage?

Along with placement your content is equally important. Having a skim-friendly content will make it easier for people to find what they are looking for and closer to spending money on your products or services. When writing content for a website, make sure that you use bulleted lists and short paragraphs. Identify the paragraphs with bold titles and make sure not to have too much content per page. People don’t like to scroll down a lot, so try not to overwhelm them with too much text.

If you need help analyzing your website to see what you can do to make it more user friendly, contact Infinite Web Designs today.

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Effectively Planning Your Marketing Budget for 2011

New marketing tools are constantly evolving on the Internet.  While having options is a great thing, the steady stream of new marketing choices can make it overwhelming to know which is the best fit for your business.

If your budget for 2011 has been finalized, hopefully you included creating or building upon your Internet effectiveness. If your budget is still in the works, remember that planning a budget is a great opportunity to analyze your marketing tactics.  See what has been working (and not working) and incorporate what you’ve learned and the ideas which excite you and your team for the upcoming year. With the shift of marketing focus towards the Internet, it’s important your budget reflect where your time, energy and money will be going.  Internet marketing is made up of different components including social media, search engine optimization, and website re-design.  According to a marketing report distributed by Hubspot, over the past year, 88% of marketers have maintained or increased their Internet marketing budget.  Your website is the most important element of your Internet marketing plan, so be sure to plan for the resources to do it right.

Here are a few things to consider when finalizing your marketing plan to help keep you ahead of the competition:

1. Search Engine Optimization (SEO)

Businesses are increasingly aware of the importance of SEO in building and maintaining an advantage over the competition.  You may have a great website, but if search engines cannot find it, you will not have an effective online presence. It is estimated 85% of individuals use search engines to find services and products, and of this group, very few will click past the first few pages of search engine results.  SEO helps ensure a website will get more traffic by being listed high up in the results.  Unlike most marketing strategies, SEO works 24/7 to give you a high return on your investment.  Be sure to use a web professional to assist you in planning your budget as there are a number of SEO         options out there to maximize your web presence.  Your website is your best online advertising, so make it count by finding the right SEO strategy for your business.

2. Social Media (Facebook, Twitter, LinkedIn, YourTube, ect…)

Don’t be fooled by the use of the word “social” or the fact some social media sites started     out as a hub of activity for teens and tweens. Social media is becoming an an increasingly important marketing tool across every industry and age-group so be sure it’s in the conversation when planning your marketing budget.  Social media is not a fad, but a shift in how people communicate.  According to Facebook, they have over 500 million users who spend over 700 billion minutes per month browsing personal and business pages.  Not building social media into your marketing plan means ignoring a huge online population who may want the services or products you offer, so their dollars will be going into the pockets of your competitors who have embraced this new form of connecting.  As an added bonus, the more you participate in social media, the more you are helping the optimization ie: the “findability” of your website.  With so many social media sites online, there are sure to be some excellent fits for your business.

3. Website Wish List

No matter how much you love your website, there is always something you wish was better.  A website re-design may help boost traffic to your site, and more traffic means more potential sales.  More traffic also has the benefit of improving the optimization of your website (SEO). Just as you go for an annual physical with your doctor, plan for a website check up too.  People expect websites to be contemporary with up-to-date information and features so it’s important to apply resources that ensure individuals browsing your site don’t navigate away disappointed.  Be sure that once a person gets to your website or social media venue they can find what they need quickly and easily.  When developing your marketing budget, consult with a web professional to help brainstorm ideas on the future direction of your website functionality and design. Most people have heard about or been directly effected by the power of Internet marketing.  It’s the job of businesses to determine the needs of their company and invest in the future.  If you find the markets strategies of yesterday are not as effective as they had been, or believe your competition is passing you by, it’s time to try something new.  In this day and age, some of the first new things to try are re-vamping your website, starting up on social media, and employing search engine optimization techniques to drive people to your website.  Include a web professional while you create your online strategy to make sure your company gets the results it deserves.

Tell us what you think! Leave a comment below about what you think is important to have in your 2011 marketing plan/budget.

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Need a Computer Nerd?

Infinite Web Designs has been busy this summer designing websites, logos and improving client’s website search engine optimization.

We are proud to announce one of our most recent website re-design for Go2Nerds (www.go2nerds.com). Go2Nerds is your 24/7 technology expert, specializing in all things computer for residential clients and businesses.

Make sure to check out their website and remember to think of them next time you need a technology expert for your home or business.

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Infinite Mind Share Seminar Discussions

Still have questions from the recent seminars? Post your questions here and get answers from other local businesses and industry professionals. We encourage you all to comment on other posted questions as well. The more participation there is the more we all learn.

If you need to refer back to the presentation from the seminar click here

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WBDC AM Business Breakfast

Big news this week! Infinite Web Designs will be launching a newly re-designed website for the Women’s Business Development Center (WBDC). WBDC is a non-profit, micro-enterprise, development organization. Their goal is to empower women (and men) to succeed in business by providing education, training, and support. The launch will be celebrated tomorrow at their WBDC AM Business Breakfast.  Our team is looking forward to attending and showing off the new website and branding that we have done for WBDC.

If you are planning on being at the event, make sure to stop by and our booth and get a chance to talk to our team about what we can do for your business, while also getting the chance to win an iTunes Gift card.

Stay tuned… Tomorrow we will be posting periodic updates about the event and the winner of the iTunes gift card.

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Launching Diba Industries

We are launching a new site for Diba Industries! Diba provides fluid path assemblies and products to companies using fluids in their manufacturing. The IWD team used Diba’s design and created an optimized website to stand out from their competition. We developed their website using a content management platform so that they can build their online portfolio of products to increase their website rankings across the major search engines. So make sure to stop by Diba Industries new site and see what you think.

Thinking it is time for you to re-design your company’s website? It is never a bad time re-design. Our team specializes in re-designing websites to give their clients that extra edge that they want.  Many companies have a website, but you need a great website that is optimized and user friendly to make your company successful on the web.  Make sure to check out our portfolio to get ideas for your future website re-design.

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IWD’s Updated Portfolio

Infinite Web Designs has been pretty busy these last few months and we want to share with you all of our new work. Check out IWD’s portfolio to see new logos for Longevity Care and Adventure Properties; as well as websites for Putnam Windows, Stamford Risk Analytics, Matt Andrew Photography, Kempo Academy for Martial Arts, and Fairfield County Woman.

While browsing, if you see something you like, give us a call at (203) 510.3134. We will sit down with you to discuss what we can do to help your business succeed. We offer a range of services and are willing to work within your budget.

Don’t need our help right now? Tell your friends! Our business is built on word-of-mouth, so we appreciate you passing along the word.

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Getting it Right the First Time

I received an e-mail recently entitled, “Cutting Costs In Tough Economic Times is a Reality.” The title struck me – it really got me thinking about how IWD stands apart from the competition.

A number of IWD’s clients come to us because they are looking to redesign their websites to utilize SEO and social media strategies. So how does this tie into cutting costs? Simply stated, if their sites had been designed and optimized correctly the first time, our clients would not have to allocate additional funds for a re-design.

At IWD, our team of professional designers, copywriters, programmers and optimization specialists gets it right the first time.

Unlike many of our competitors, we know a strong website is more than a pretty homepage – we deliver websites that are marketing tools designed and optimized to drive sales, support growth and to position our clients above the competition.

But don’t just take my word for it – click here to read what our clients have to say.

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