SEO

digital-marketing-podcast

Infinite Web Chat | Episode 1

 

Welcome to Infinite Web Chat!  On Episode 1 we are talking all things SEO (Search Engine Optimization).  Click above to listen or you can read the transcript below. You can also subscribe on iTunes »

Here are Some of the Highlights:

  • SEO is search engine optimization, and it’s the practice of increasing quality and quantity of traffic to your website through organic search engine.
  • Keyword research is KEY!
  • Search engines are expecting blog content to be fresh, relevant and longer – 1000 keywords is standard and 2000 or more is expected in highly competitive markets.
  • Being listed in online business directories is an becoming increasingly important factor in your SEO.  Our IWDS tool can help you get listed in 50+ directories and your data submitted to the search engines correctly PLUS 200+ data aggregators.  Contact us for a baseline report to see where you currently rank PLUS $150 off for our podcast listeners.

Episode Links & Resources:

Next week we will be talking about PPC (Pay Per Click) marketing.


Amy DeLardi:                   Hi, I’m Amy DeLardi with Infinite Web Designs, and I have LeeAnn my SEO and social media specialist here with me today. Today’s topic is SEO, and we’re going to share a little bit about our knowledge of search engine optimization, and some of the tips and tricks that we use, or we know that are important to use. LeeAnn why don’t you say hi, and we’ll get started.

LeeAnn Holmberg:          Hey there, nice to visit with you today, and I’m excited to talk about SEO, and see what all we can share.

Amy DeLardi:                   Great. You want to explain what SEO stands for, and a little bit about that before we start.

LeeAnn Holmberg:          You bet. SEO is search engine optimization, and it’s the practice of increasing quality and quantity of traffic to your website through organic search engine. We start by targeting keywords that, and then researching those keywords. Which is really the foundation, the most important part is not necessarily what keywords you think that your audience is looking for. But taking that list and then really refining it and seeing what people are actually searching. Then going about optimizing your website, so that search engine pull your information when users are out there looking.

Amy DeLardi:                   That’s a great point, LeeAnn, and we get that all the time, right? When we’re working with clients, and they’ll send us a list of keywords, which we encourage, and we ask them to do so, because they know their business better than we do. But often times the keywords that they send us, and the keywords that we do a little bit of research on have low search volume. You want to talk a little bit about that research, and what the low search volume means, and explain the difference between low search volume and high search volume.

LeeAnn Holmberg:          Sure. We use tools online, and some of them are free, some of them are pay. But we go out and once a client gives us a list of what they think their keywords are we take that, we have an internal discussion, kind of like what we’re doing right now, what we think we should add to that list. Then use those tools to see numbers, how many people are actually searching for a keyword, or a keyword phrase. We start to hone in on the list of keywords that are getting the higher search results. Because if your website is optimized and optimized well for a keyword, or keyword phrase that doesn’t have high search volume, then it doesn’t do you a lot of good. A lot of times we run into clients you want this extensive list of keywords, or they want to really focus on this one thing, and don’t understand that that’s not really what the end user is out there searching. We try to educate them, and try to get them to focus on using keywords and keyword strings that are highly searched, and then we can optimize your website for that, so that it matches what people, end users are actually going out and typing in their search engines. Whether it’s on their computer, their phone, or their tablet.

Amy DeLardi:                   Great. Let’s talk a little bit about once we have that list, and we run that by our clients, and they sign off on it we may have to go back and forth a few times, which is a normal process. But once we have that list we use it as a roadmap for ourselves internally, as a team. When we’re applying the strategies to the website, but also for tracking measures, which we can talk a little bit about later. But let’s start talking about some of the different strategies that we can highlight. Because the search engines, mostly we target for Google, the most popular ones Google, and Bing, and Yahoo. But they have probably hundreds, wouldn’t you say LeeAnn different what’s the word I’m looking for? Not validations, but they have different things that they rank you on. Whether it’s the how long you’ve owned your domain name, how many hits you get to your website, so there’s a lot of different factors. That’s the word I’m looking for, a lot of different factors that they look for when they rank you. But content is the king factor, and if you don’t have the right content, or the right amount of keyword rich content on your website that can really hurt you, and that’s one of the biggest factors. Putting that aside, let’s talk about a few other different factors that help with the ranking of your website for your keywords.

LeeAnn Holmberg:          Sure. I guess my SEO and marketing age will show a little bit, but there used to be like tips and tricks around making Google work for you. You used to be able to stuff all these keywords, or jam a keyword into, like Amy mentioned your domain, your URL, and that would automatically work. Google has definitely grown, it’s smarter, and their goal is to make the user experience the best experience possible. As they’ve grown with that they look at what you’re saying. Are you redundant? If you get too repetitive, then you’ll get dinged on that, so we want to make sure that we’re giving good high value content. Also, make sure that your images match what we’re saying. That includes adding an ALT tag, adding … We go through we had heading tags, which Google reads first. They go through this checklist, and that’s one of the things they look for, is do you have keyword rich headings, that’s a large bold areas on their website. Like titles, and things like that. Do you have a good meta description?

There are plugins if you’re using a WordPress platform, or a lot of the done for you websites will allow you to type in your own meta description. Does it match the content of your website, the quality of your website? It gives Google a good snippet of here’s the information, sometimes you’ll look when you’re doing a Google search, and you’ll see people will leave it as just the first few lines of that page, and that’s not an optimized website, or not an optimized page the way that we would suggest. We would suggest really honing in and saying this is the overall view, picking those keywords, and focusing on that. In that meta description adding content, adding a blog, connecting social media networks, making sure that your name, address, and phone number is consistent on your website as it is when you’re listed in Google on the business pages.

Amy DeLardi:                   Let me stop you right there, LeeAnn, because that is an exciting piece of something that we’re working on with the name, address, and phone number. Which is the Infinite Web Directory Solutions, which we’re having a lot of fun with. Let’s talk a little bit about that because that ties into the back linking, and the consistency that you were just speaking of. Let’s introduce Infinite Web Directory Solutions, or IWDS for short, and take a couple minutes to explain that. Then we’ll get back in to some of the other things. I heard you mention blog, and I want to talk a little bit about blogging, and how that helps with SEO.

LeeAnn Holmberg:          You bet.

Amy DeLardi:                   Do you want to explain IWDS, or do you want me to? How do you want to do that?

LeeAnn Holmberg:          Sure. I’ll jump in and just say that I think Infinite Web Directory Solutions is one of the bigger trends that we’re seeing SEO move towards. Google and Bing don’t just want to see your website be fully optimized, now they are holding you to a higher standard, and they want to see you be consistent across all of the internet. That means like I mentioned before social media, that your name, address, and phone number, and the information that you supply on your social media platform match and are linked to your website. But also we have all of these smaller online business directories. While we talk about Google, and that’s kind of an all encompassing thing, when we talk about search engines Google, Bing, Yahoo, like Amy mentioned.

There’s a ton of other ones. There are all these local directories, like Yelp, Foursquare, there are industry specific, if it’s restaurants, or medical, legal. Google is now holding you to the standard that they want to see your information not only listed on those places, but listed and optimized with consistent information, so we have a tool for those of you that have tried to do any of this, you might know. You can spend hours, and hour, and hours, it’s a rabbit hole, on one directory trying to get everything consistent, images, pictures, everything verified. And then not have their marketing team call you, and beat you down trying to get you to run ads specifically on their platform.

Amy DeLardi:                   Which we had. I didn’t even tell you about this. Sorry to interrupt, LeeAnn, but we had this yesterday, and Yoana did a call with somebody from Yelp, and they were, and what they were selling us sounded great, right. But they wanted us to increase from our organic Yelp directory listing, which is free to a paid version. Although all the bells and whistles sounded wonderful, and they probably worked exactly the way that they were selling it to us, it really wasn’t affordable for Infinite Web Designs to invest in that. That was the minimum investment of 400 dollars a month, up to 700 and something dollars a month.

Our directory solution in comparison you’re getting into 50 plus, maybe sometimes up to 150 different directories, some of which I’ve never even heard of. But at least you’re getting your information out there, but I did a comparison, and I’m thinking okay for 300 dollars a month you can get into all of these different directories through IWDS, and that pricing may change, so get in now if you’re listening. But the Yelp it was even more expensive than our monthly service, and that’s just one directory. I can’t agree more with what you were just talking about with the pricing, and how just one service with one of these directories can be more expensive than what we’re charging to get into multiple directories. And doing it for you, so it’s saving you time and money, right. That’s the best thing.

LeeAnn Holmberg:          Absolutely. We will gather all that data for you, and then we submit that out to, like Amy said there’s 50 plus standard local directories, and then we have over 200 data aggregators that then cycle that out to the internet. To then say hey, not only do we have our information out there, like we’re putting all of our ducks in a row, we’re getting it all consistent on your behalf. Then Google and Bing will perk up and go hey, they’re listening, they’re paying attention, we’re seeing this data that’s consistent. Now not only will you have the work that’s done on your website, you have it across the internet, and they will start to reward you for that, which will bring … The goal is to have your listings be high. Ideally get up in that first few spots before you have to hit scroll, and people clearly will look away.

Kudos to Yelp and the other teams for their marketing efforts, that as soon as you start to optimize on their platform that triggers their marketing team. There’s not a ding in that. However if your ultimate goal is to increase your visibility online putting your dollars across the board, and getting you consistent is going to get you further than doing it on one platform. We have this tool, we can do this on your behalf. Amy, actually visited with a group last week and was highlighting this tool to them, and I don’t know Amy if we still have any kind of specials, or anything going on. But we would be happy to run a baseline to tell you where you are now. Give you a look at where your website ranks not only on the search engines, but across all of those directories.

Amy DeLardi:                   Yeah, so the special …

LeeAnn Holmberg:          And then …

Amy DeLardi:                   Oh, I’m sorry. Did I cut you off? I was so excited to share the special.

LeeAnn Holmberg:          No, please go right ahead.

Amy DeLardi:                   The specials that we are running is to waive the setup fee. The setup fee is 150 dollars, so you’re saving 150 dollars just in the first month by us waiving the setup fee, which I’m excited to be able to do. The best way to get your free report, and to open the discussion would be to call us at 203-307-5107, again that’s 203-307-5107. The service that you’re going to reference is IWDS, and you can just mention that you listened to the podcast, or you met with us, and you were talking with us, and you want to learn a little bit more, and get your free report. The last thing that we’ll talk about is the reporting piece of this, because every month our clients that retain us they will get a monthly report, and in that report they will see how we are tracking the increased visibility, and the percentage of visibility. If you start out at, what do we see most people start out at? Anywhere from a very low 12 percent, sometimes people start out at 30 percent, some people I’ve seen start out a little bit higher 50s, 60 percent visibility across the internet, but the ultimate goal to get to 100.

That’s just by saturating the internet with your name, your address, your phone number, your web address. Again the best way to do that is to get into a bunch of different directories. I like to say if you can’t beat them, join them. The directories typically if they get a lot of traffic they will show higher in the search engines than your organic listing. There’s that if you can’t beat them, join them, so now you have multiple marketing factors working in your favor, and multiple listings. Whether it is a directory, or your organic listing you have those multiple listings working in your favor, and really trying to reach your target audience, and drive traffic to your phones, or your website. That in summary is IWDS, and I love how it pairs nicely with SEO, and our monthly SEO services.

LeeAnn I didn’t even tell you this, but one of our clients is a landscape design and architect, and we turned their directory solutions on, I think in January maybe. Maybe in the Fall of last year knowing that their busy season was coming up, and I just ran into them, and I asked them for a testimonial actually. Because I ran into them and they were like, “Whatever you’re doing our phones are ringing off the hook, it’s crazy busy, we almost think that you should shut it off, because we’re too busy.” I was happy to hear that, I laughed, of course I’m not going to shut that off. Because you can always manage volume of work in a different way, but I just think that’s a great testimonial to how this is working, and how Infinite Web Designs gets our own leads, and stuff. I’ve seen a definite increase in the amount of leads that I’m getting from our website, and across the internet. I think those are two real good testaments to how the Infinite Web Directory Solutions is working for our clients.

With that said we could go back to talking a little bit more about SEO, and I want to talk about blogging. Believe it or not I just has a client say to me the other day, “What is blogging?” A lot of people still, or maybe not a lot, but some people still don’t even know what blogging is. I’m not going to go into the description of it. But it is a strategy really to get more content on your website, and to be able to share authentically through your own voice on your website, and to be able to talk about your products or services in a more authentic not so sales-y, or I don’t want to say professional, but in a way that maybe you wouldn’t just write, copy. Almost in your own voice versus how you would write copy for a web page.

LeeAnn Holmberg:          It builds expertise too, so it takes the stand alone content that is on your webpage, and then allows you to wrap more information around that. Or focus or highlight on one particular aspect of your business that you might not necessarily.

Amy DeLardi:                   Going back a few years ago a great blog post was like 250 keywords, but now that blogging has become a little bit more of a strategy to get keyword rich content on your site, and outdo your competition so to speak. How many words now are they, Google, or the search engines, how many words now is an average blog post that’s good for SEO?

LeeAnn Holmberg:          Sure. Yeah, it definitely has evolved, and now I would suggest that you regularly aim for about 1,000 words, again you don’t want to get redundant or stuff with a lot of keywords. But if you’re giving good valuable information, that would be the goal, around 1,000 keywords. Now, if you’re just shy of that, or just over that it’s not hard and fast rule, just kind of a guideline. With that said, if you’re in a highly competitive market finance, gosh Amy can you think of …?

Amy DeLardi:                   The healthcare industry is highly competitive.

LeeAnn Holmberg:          Healthcare.

Amy DeLardi:                   Yeah.

LeeAnn Holmberg:          Yeah, there are lots of different … If you’re in an area that is highly competitive then I would shoot for more than that. More along the lines of an ideal length of 2,000 keywords. I know that that’s a lot, that’s a stretch. If that’s not something that you are comfortable with you can find a great copywriter. Our team always has suggestions for things like that. There are a million places online where you can find good copywriting skills, people who are familiar with SEO, and can apply that to the work that they’re doing when they’re providing you content. A lot of times when people throw blog posts over the fence to us we take that.

I’m thinking of one client in particular they send me a few blog posts a month, and each time I take those I have the liberty of editing it a little bit, and cleaning it up so that it is SEO friendly, so it has all of the information that it needs because their copywriter isn’t so familiar, so I can look at that, and I can add our twist to it. It is longer, and that can be a little bit daunting, but I think that it is important, because you want that valuable content. Then adding images that are appropriate, and all of the things that we discussed earlier. The adding an ALT tag to your image, so that Google can search it, and inducts it better, adding the meta description, so that you have an overall view of what the blog is rather than just pulling those first few lines of the content.

Amy DeLardi:                   Also, one other thing if you’re doing a video, or audio like we’re doing.

LeeAnn Holmberg:          Sure.

Amy DeLardi:                   You want to, the search engines don’t know, they can’t listen to the audio piece of it, so even giving a transcription, or something that can give a hint to the search engines as to what that audio or video content is is extremely helpful.

LeeAnn Holmberg:          Yeah, absolutely. There are transcription services too. It’s there. We have a whole host of tools that we can provide that offer quick and easy turnaround times, so that you’re not waiting, it’s not overly … It shouldn’t be an overly complicated process, it should be you regularly adding content to the website, which leads right into the next thing. Adding those external links, back linking, and linking to other websites to help grow you reach. For me, I will say one of the biggest mistakes I see being made, and one of the things I always look for is when you’re adding those links within your website to external sites, always do it as a pop up. That’s one, if I can offer one tip on your blog, even on your website period if you’re going to send them somewhere else don’t do it within, don’t make them leave your website.

Amy DeLardi:                   Oh open up a new …

LeeAnn Holmberg:          Yes.

Amy DeLardi:                   Yeah. Open up in a new window, I know. That’s one of my pet peeves.

LeeAnn Holmberg:          Yeah.

Amy DeLardi:                   In closing I just want to ask you what do you think is, I know I have what I think is the biggest miSEOnception of SEO, and I want to see if it’s the same as mine. Do you have a …?

LeeAnn Holmberg:          I’m going to give two.

Amy DeLardi:                   Okay. Go ahead.  You’ll probably steal mine in the process.

LeeAnn Holmberg:          One, would be that it is a one and done. That you can go and just do this one time, and leave your website static, as is. You really need to be adding valuable content, and doing a lot of the other things that we talked about, making sure that you’re consistent, not just on your website, but across the internet.

Amy DeLardi:                   I know …

LeeAnn Holmberg:          And two …

Amy DeLardi:                   Hold on one sec. I know to that point I always, when I’m talking to clients, I always say to them doing that one and done is kind of like going on a crash diet before you have to go to a wedding, or an event, a special event, and you want to lose whatever, five, 10 pounds, and look fantastic. But then the rest of the 300 and whatever, 65 days out of the year you’re not eating healthy, not fueling your body, not working out. It’s not a crash diet. It’s a more of a consistent healthy fostering relationship that you have with your website, so that’s how I like to explain it.

LeeAnn Holmberg:          Right. I couldn’t agree more. Just like getting ready for vacation, and then going on vacation and just let it all go.

Amy DeLardi:                   Right, right. You could tell we’re fitness, and try to be health nuts too.

LeeAnn Holmberg:          Yeah. That’s one, and then the other one is that this is something that you can do immediately that we can do this. What’s the time frame? Can you have this done in three months? This is, again going with the health and fitness analogies, it’s a marathon, this is definitely not a sprint. This is something that is long term, it takes time. One thing that we’re pretty key on doing in our practice is running that baseline report, not only for both, if we’re just doing SEO on your website, or if we’re doing the IWDS solutions, or really anything that we do we always like to take a baseline and capture where we started, so we can start to see that. But it really does take time. If you rush it, then you’re not going to see the results, or the return on investment that you’d like to see. Did I steal yours?

Amy DeLardi:                   You did. But I have another one, so I have two. You already said the other one, but yeah it’s the quick process, yeah I can’t agree with you more that people are often impatient. Or they come in thinking well I have good SEO, I search my name and I come up, and that’s not really how people are searching you, because they don’t know your name. But that’s not my other one. My other one is there’s no guarantees. I will get a lot of people that will say, “Gosh, I don’t know if I can make that investment. If I was guaranteed, and I knew that I was going to get the ranking, and the click throughs, and the leads, and I knew it was going to bring in work, then I would be bale to invest in it.” Unfortunately there are businesses out there that will guarantee ranking, and the only way to really guarantee ranking is through the paid advertising, whether it be Google, AdWords or what not. Where you’re paying to play. But that’s a whole other podcast that I would love to have another discussion with you in the near future.

In close, I want to just thank our listeners and our audience for their time today, and we’re trying to keep these within like 30 minutes, so that it’s digestible information. We’re going to be posting this to our blog, which is located on infinitewebdesigns.com, do you can listen in over and over again to get all of this juicy, helpful information. You can also find us on social media, so on our Facebook, or we’re on Pinterest, and Twitter, so you can find us there. Again, stay tuned for future podcasts, and discussions. I think the next discussion that we should roll right into, LeeAnn, would be the paid versus, you know paying to play advertising and the organic. Because I think that that needs to be a little bit more demystified for some people.

LeeAnn Holmberg:          Okay.

Amy DeLardi:                   Thanks again, and thank you, LeeAnn for your time, and for doing this with us. I don’t know if you want to say any last few words.

LeeAnn Holmberg:          Yes, I enjoyed chatting. Hope, we are having these kinds of conversations internally all the time. If there’s a topic or subject that you would like for us to give our thoughts on, then hit us up on any of the social media platforms that Amy mentioned, or she gave our phone number earlier, give us a call. We’d love to talk about whatever is interesting for you too.

Amy DeLardi:                   Yes. Infinite Web Designs, 203-307-5107. We’re always there. Thank you.

LeeAnn Holmberg:          Thanks. Bye.

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Increase Digital Footprint, Increase Web Leads

Increased Online Exposure = Increased Leads

Did you know that eight out of ten people who search local business information on a mobile device end up making a visit, a call or a sale? So what happens if the information they find is incomplete, inconsistent or even incorrect? At best consumers are annoyed. At worst they lose trust in the brand. In fact, 71 percent of consumers say they lost trust in a business after finding inconsistent location data online. Businesses spend so much effort building their digital brand presence, but they often neglect an important area that has the potential to bring big returns – online directories.

Having a consistent listing in online outlets can make a positive difference. It not only creates consumer trust and improves visibility but also tells search engines that your B2B or B2C business is legitimate, resulting in improved search engine rankings. How’s that for big returns?

At Infinite Web Designs we pride ourselves on helping our clients maximize their online presence. That’s why we’re introducing Infinite Web Directory Solutions (IWDS) – a valuable management tool that brings together all the information about a business, from physical location to service areas, into one cohesive digital footprint.

Imagine the visibility that comes with being listed consistently in 50+ online outlets. Imagine the kind of presence and authority that consistency creates with search engines, which in turn increases visibility even more. And imagine the target customers you could reach with that kind of visibility.

With IWDS you don’t have to worry about which directories you’re listed in, which service data is listed in which directory or how your name, address and phone number are listed. That is all managed for you. We take care of your online presence so you can focus on what you do best.

How specifically can IWDS help my digital presence?

Some of the positive effects of local digital presence management include an increase in visibility across all search engines, an increase in website traffic and quality back links to your website.

iwds_1

So what exactly does IWDS do?

We make sure your business citations are listed in the most important high-traffic directories, social networks and data aggregators. We review, correct and optimize the listings and provide you with real-time progress reports and updates.

What about industry specific directories?

iwds_2

In addition to well-known directories like Google, Bing, Yelp, etc. we also have access to several industry-specific directories for professions including:
– Lawyers
– Doctors
– Home services
– Financial services
– Restaurants
– Travel
– Health and wellness

If your industry is not listed please contact us.

What does the IWDS service include?

The Infinite Web Directory Service includes:
– Baseline reporting
– 3 major search engine submissions
– Directory submissions to 50+ online directories
– 300+ data aggregators
– Local presence management
– Listing management
– Reputation management
– Monthly updating
– Directory updates
– Optional vertical directories

What does a baseline report tell me?

A baseline report includes both a visibility score, which displays the average score for your initial local page (determined by your average visibility and optimization in Google+ Local, Yahoo Local and Bing Places) and a directory score (derived by dividing the number of directories in which you were found by the number checked.) These scores serve as the starting point with which to monitor your results.

How long does it take before I see results?

You will typically see positive results within 30 days.

Find out what IWDS can do for your business. Give us a call today or fill out the form below to receive your free baseline report.

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Top 15 Digital Marketing Trends For 2015

The stakes are as high as ever when it comes to successful digital marketing, in this ever changing field it is important to not only keep up with your competition but also to be savvier and more creative with a  willingness to let go of last year’s best practices and to embrace the up and coming. The list of innovation is extensive, below are a few trends to watch in the coming year.

  1. Marketing Automation
  2. Segmentation
  3. Mobile Optimization
  4. Organic Content Distribution Services
  5. SEO And Social Media Management
  6. Content Curation Tools
  7. Positivity
  8. Paid Social Media
  9. Content Libraries
  10. Communities
  11. Visual Influencers
  12. Marketing Memes
  13. Storymonials
  14. Minimalist Design
  15. Payment Technology

Marketing Automation

A subset of CRM that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. It had become the best solution for developing email marketing and sales campaigns and driving revenue. A recent study from the Len Skord Group says 78% of marketers say automation directly increases revenue.

Segmentation

Small Business Trends says segmentation will be a top priority for marketers to improve the success of their campaigns by using big data and advanced analytics to target specific groups, segmentation delivers increased ROI with larger open rates and more click through’s.  Segmentation involves dividing a broad target market into subsets of consumers, businesses or countries who have common needs and priorities then designing and implementing strategies to target them.

Mobile Optimization

According to email Monday, 61% of consumers now read at least some of their email on mobile devices, 68% of email opens for Gmail and Yahoo accounts occur on mobile devices and 30% of consumers no read email exclusively on mobile devices.  With this growing trend, non-mobile optimized sites will be at a real disadvantage.

Organic Content Distribution Services

For organic sharing via social networks you can use Hootsuite, Sendible and Oktopost to name a few. They will take your content and distribute it across social media using key words. The ability to manage content across multiple social media channels is at the least a full time job, and that’s just the placement and posting of the content. This is before any consideration is given to the creative requirements of this content. In short, social media is your company’s “face” to the world and it is impossible to focus on the message and manage the posting too. Distribution services range from those that will post content you and your team create on a regular and relevant schedule to those that will create a portion of this content for you and manage its distribution as well. The choice is yours and varies significantly on how much you personalize your business and how much time you and your team can devote to your social media presence.

SEO Content and Social Media Management

Here are some examples of tools to work with, Moz, Raven Tools and Analytics SEO. It’s not enough to produce keyword rich content these days. It takes an ever watchful eye on not only content but website structure and readability.  The search engines (lead by Google) are becoming more and more complicated as they build and rebuild the ever changing algorithm that determines what is most relevant to users as they search for information. The search engines want readable content and many want specific markup structure (schema) to more appropriately describe your business in ways that search engines understand. This continuously changing landscape as well as the ongoing integration and consideration of social channels makes it more and necessary to use tools like the ones above to keep you on track and to keep your business in front of the customer.

Content Curation Tools

Content Curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Micro and visual content gives the highest impact. These tools manage the creation and publication of content from different sources. Examples are Percolate, Curata and kapost.

Positivity

Positivity is a recurring theme I see trending. Researchers have found emotional content drives shares and positive status updates are contagious. A recent study by ZenithOptimedia found that brands that can elicit feelings of happiness, especially in millennials, have a greater chance of establishing and securing lasting relationships with the consumer. The large brands who are at this time running happy ads are seeing huge profits already.

Paid Social Media

Business owners are not seeing the results they used to with organic searches. It has become important to establish a budget for paid social media to supplement your organic storytelling if you want to get a leg up on your competition.

Content Libraries

Content libraries will attract community members. Instead of signing up to get blog posts or a generic email newsletter, list builders will offer access to a growing library of useful information that someone will join based on the content.

Communities Instead of Pages

Social networks such as Facebook are leaning more towards “pay to play” every day and more people are heading to platform communities that allow one-on-one conversations. You can still get results on Facebook with paid ads but the time of business relying solely on a profile or page has gone. Marketers will get more creative to find ways of interacting with fans that allow more direct communication.

Visual Influencers

According to Forbes, 2015 will be the year of visual influencers, when consumer generated content rules and niche content creators wield unprecedented power. Brands are eager to collaborate with visual influencers to learn to create better visual content themselves. This trend will open new doors and offer direct access to the millennial crowd.

Marketing Memes

Memes are a constant in social media, #breaktheinternet and #AlexfromTarget showed us that when done right, memes can spell big exposure.

Storymonials

Short videos of customers telling us their “storymonial” will make brands more human than their predecessor the testimonial did. They will be a powerful tool brands can employ to help sell their story and create a unique and engaging experience for the consumer.

Minimalist Design

Minimalism is increasingly becoming a very popular design trend because it helps businesses to create a website that focuses solely on its intended purpose. The busier and more colorful web pages of the past few years offer too much in the way of distractions. Don’t be fooled into thinking minimalist web design is easy, there is just as much thought, planning and production with minimalism as there is in any other design style. When done well a minimalist web design can be both effective and beautiful.

Payment Technology

Payment technology keeps getting better and better, with increasing ways to pay electronically, online retailers now have choices such as Paypal, Amazon Payments and Apple Pay, and this competition could mean big saving for online retailers as it could lead to decreased fees and improved profit margins. It will be interesting to watch this evolve into streamlined convenience which will eliminate the need for time consuming payment forms.

Marketing Trends for 2015 Key Takeaways

  1. Marketing Automation can directly increase revenue
  2. Segmentation delivers increased ROI with larger open rates and more click throughs
  3. Non – Mobile Optimized websites will be at a disadvantage
  4. Organic Content Distribution Services are becoming increasingly more important for organic sharing via social networks
  5. SEO and Social Media Management are important to keep your business in front of the consumer
  6. Content Curation Tools to manage the creation and  publication of content
  7. Positivity increases business
  8. Paid social media is important to supplement with your organic storytelling
  9. Content Libraries to attract community members
  10. Communities instead of pages because consumers are leaving Facebook type social networks and heading for platform communities
  11. Visual Influencers because consumer generated content will rule in 2015
  12. Marketing Memes are a constant in social media, consumers love them and repost them often
  13. Storymonials to create a unique and engaging experience for your customer
  14. Minimalist Design to create websites that focuses on the product or business in a way the consumer appreciates
  15. Payment Technology which will benefit both the online retailer and the customer

Do you need help implementing these digital marketing strategies into your business?

Let Us Help… Contact Us Today!

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Google’s Panda 4.0 Is Released

Google continues its ongoing efforts to improve the quality of the search results it returns. Google’s head of web spam, Matt Cutts tweeted the release of Panda 4.0 earlier this month and the web went crazy.  Panda is designed to lower the ranking of what it determines are lower-quality content sites. But like previous versions, this update sometimes unfairly penalizes high-quality sites.

Panda penalizes spam and copied content. Its algorithm looks for certain words and phrases and webmaster attempts to fool the algorithm, as well as content spinning. Content recognized as general rather than specific is considered of low quality. Inbound links also are examined for quality.

So, what is quality content? Generally speaking, high quality means content at the level of published books or in popular magazines.

But what does that mean?

Panda has been known to be less than perfect and this is why a Panda false positive is possible. How the updated Panda algorithm was developed and validated, and how it performed in its testing phase before release has not been not publicly divulged. This makes upgrading a web site that has been negatively affected by this release more of an art than a science.

Complicating things with this Panda 4.0 release is that at virtually the same time Google released its Payday Loan 2.0 spam algorithm. Webmasters are exercising all of their skills to tease out which algorithm forced a site downgrade and what specific page content was the cause.

Do you have concerns about how Panda will effect your business’ website?

Contact us today for an SEO evaluation.

 

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12 years of providing branding, web design and marketing in Fairfield CT

IWD is celebrating their 12 years in business!

You are cordially invited to join us as we celebrate Infinite Web Designs 12th year in business!

Yes, April is our birthday and we plan to celebrate it the way a birthday should be celebrated – for the entire month!!!

To help mark our transition from tween to teen, we are breaking a cyber bottle of fine champagne over the bow of our newly redesigned website. The new design highlights our dynamic, results-driven style and accurately reflects the IWD brand. And we do indeed practice what we preach! We’re always talking about the importance of ensuring a website is designed with SEO (Search Engine Optimization) in mind, so when designing our new site we made sure we didn’t compromise our SERP (Search Engine Results Page) ranking. This alphabet soup of web design acronyms is what gets results for our clients so we spend a lot of time keeping up with search trends and analytics. It is just as exciting as it sounds! As you tour around our site you’ll experience the intuitive navigation and personality that have come to exemplify our work. We had a great time putting it together, and hope you enjoy our newly energized website.

Need a current site re-energized or a new site that needs to communicate your identity? We’d be happy to take time out from our Big Birthday Celebration to discuss how we can help. Give us a call today! 203.307.5701

 

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Case Studies – a great tool for sharing success!

On occasion we’ll be posting case studies of projects we’re excited to share. Case studies are a great way to illustrate measurable results from our marketing efforts. The studies we post are selected to reflect the wide-range of services we offer for web design, online marketing, and print materials. After you’ve seen what we’ve done for our clients, find out how we can help your business!

View Case Study [PDF]

Here’s one more thing for you to think about. We’re very happy with the dynamic format we developed for our case studies. Do your visual presentations need some pizzaz so you can really strut your stuff? Our visual specialists can help you create a presentation people will remember.

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How Google Analytics Can Help Your SEO

Search engines use algorithms to determine a website’s ranking in their search results. There are many factors that these algorithms take into account when determining your ranking. Luckily, Google Analytics can help you monitor some of these important factors. Google Analytics will help you pinpoint problem areas in your website that could be hurting your SEO. Plus, once you make the necessary changes, it will help you verify that your changes were effective.

Here are a few areas that Google Analytics can help you improve your search engine optimization:

Bounce Rate

A bounce rate captures how many people jump on your site and then quickly jump off. This is usually an indication that your site was not what the visitor was looking for. If your bounce rate is too high, it indicates that your website may be optimized incorrectly. Showing up in search results that do not reflect the content on your website could negatively affect the ranking of your website as a whole. Your bounce rate should be lower than 60%. If you have a higher bounce rate than 60% it could mean a couple of things. First, it could mean that your website is optimized for the wrong keywords. If people search for “fishing hot spots” and instead end up at your seafood restaurant website, then you better believe they are not going to stay on your site very long. Another deterrent is your design and content. If your site does not have clear and user-friendly navigation, or if the layout of the page looks messy or out-dated, people are less likely to stick around. In addition, if the content you provide is not relevant and easy to read, people might jump off because they don’t want to waste their time. Of course, there are also times that people just bounce off for no particular reason, and that is why having a 55% bounce rate is average. If your rate is too high, read our few simple tips to help improve your bounce rate percentage.

Number of Pages Visited

A well optimized website is going to have superb internal linking. These links help search engine spiders craw your website more easily. It will also help visitors move through the website and as a result will view more pages. The more pages and time a person spends on a website the better. It tells Google and other search engines that you have valuable information on your website. Using your Google Analytics you can check the number of pages the average visitor looks at on your website. If it is under 2 pages per visitor, you may want to consider beefing up your internal link structure and adding content to encourage more engagement on your website.

Average Time on the Site

Just like with the number of pages people visit on a site, the average time also helps indicate your website’s value to search engines. The longer people are on the site demonstrates that your website is able to engage its visitors, which is looked at favorably when determining your ranking.

Referral Traffic

Internal links are important, but inbound links can be even more important. Inbound links are when external websites link to your website. These link relationships help build a network of connections. The more inbound links you have, the more reputable you look, and as a result, you will rank better. By looking at the referral traffic on Google Analytics, you can see the websites that have inbound links to your website. By looking at the types of sites bringing in referral traffic, you can get out and seek out similar websites to establish a link relationship. You can also expand the link relationships you already have to help drive even more traffic.

Keywords

In your Google Analytics you can see the top keywords people are using to find your website. This can tell you a lot about the optimization of your website. If the list of keywords is relevant to your products and services, then you have a very well optimized website. If they don’t seem to match, or if the only keyword people can find your site with is your company name, you may want to consider getting your website optimized by a professional. If people cannot find you using search engines, it won’t matter how nice your website is or how great your product or service is.

 

All of these areas will help the overall success of the optimization of your website. If you find you have problem areas in your website, we have SEO experts that can help you fix these issues, and organically optimize your website to help you bring in new business. Contact IWD today for a free consultation and estimate.

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How Does A Blog Help Your SEO?

Blogs can do great things for the search engine optimization (SEO) of your website. Not only will it help your SEO, it can also be a great resource for the potential customers that come to your website.

I do want to state that it only helps if you actually use your blog consistently. If you don’t think you have enough to write about, or you don’t think you will be able to keep up with it, I recommend you do not have one. It looks bad if you have a blog that you never update and it won’t help you with your SEO either. To be consistent with your blog I recommend blogging at least every other week if not more frequently.

Search engines favor sites that are both active and also adding new content consistently. A blog accomplishes both of these factors. By having a blog you are proving that your site is not static and that the wealth of information on the site is not only current and up-to-date but also growing.

Blogs give you more opportunities to add in keywords related to the products and services on your website. To come up with keywords think about what people would type into a search engine to find your blog. Once you determine the keywords that define your blog, make sure to add them into your blog post. Because the keywords are unique to each blog post, you are casting a bigger net out in the web in hopes to catch a larger audience. The more blogs, the more opportunities you have to connect with different audiences.

Along with keywords, blogs are a great place to put links. In every blog you should try to have 1-3 links. At least one of these links should go somewhere else within your website. This will help people navigate your website easier and help them take a more interactive role while on your site. For example you can have links that link to other related blogs, or maybe to a particular service/product page that you reference in the blog.

Blogs can be a great way to reach out to your customers, and an opportunity for them to learn more about you and your company. With the added bonus of a boost to the SEO of your site, it is something that should be seriously considered for every company that has a website.

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Google: Changing How People Find Your Business Online

There have been a few changes to the Google search engine and Google+ that are imperative for you to know. These changes will affect how people use Google search and what you need to add to your online marketing plan to get good results.

 

Google Search Changes

Google search engine has now created two different ways for you to search on their website. You can now select between personal (Custom) search results and global search results. The global search results are what we have now. This will display results from all over the globe, and rank them based on their relevancy to your search inquiry. The new search type is your personal search results. Personal search results tie in global search results with posts from your friends on Google + and other social media sites. The results will be ranked not only by relevance but also by your relationships with the people posting the information. For example, if you are doing a search about “Pepsi,” your friends who have made comments about “Pepsi” will pop up on the top of your personal search results before other global search results. This gives a larger voice to the people you are personally connected to.

To learn more about the specifics of this change please visit Google’s Official Blog

The interesting thing about this change is the fact that on the personal search results, Google+ posts and pages are favored way more than Facebook, Twitter, or any other major social media site. For instance, Pepsi’s Facebook page has a lot more activity and followers than their Google+ site. However, the Google+ site will rank higher than Facebook. Many people in the industry believe this is a very bold move by Google. Because of this bias it forces the hand of marketers to adopt Google+ into their online marketing strategies.

To see these changes in action, we have created an Infinite Web Designs Google+ page.

To create a Google+ page, you need to create a personal Google profile and branch off of the profile to create a business page. It is a similar structure to the Facebook profile and the Facebook business page. The steps are very easy to follow and you can put as much or as little information as you want. Check back on Friday we will have a blog with our top tips for a fabulous Google+ page.

 

Results

Below is just one example of the results I found after our new IWD Google+ page had been live for 25 minutes. Please take note that these personal search results show a bias towards Google+ compared to all other sites, making it a necessity to have a Google+ page to rank well.

I typed in “web design Fairfield ct” into the Google search bar, using my personal search results. IWD’s Google+ page ranked 3rd overall. The Google+ page even came before the IWD Homepage, which was ranked 5th & 6th. When I switched it to the global search results and kept the same search entry, the IWD Homepage jumped up to the 1st ranked position and the IWD Google+ page was nowhere to be found. This just goes to show that almost instantly; you can see results when you create a Google+ page. You cannot get these types of results, this quickly, any other way. To show up ranked so highly often takes months (not minutes) of SEO and online marketing to achieve. If you don’t have a Google+ page you could be missing out on potential visitors using the new personal search results feature. To learn more about Google+ pages and how IWD can help set you up with one, contact IWD today.

IWD Google+ page results

 

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Friday Fun Fact: PPC Campaigns vs Organic SEO

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