Increased Online Exposure = Increased Leads

Did you know that eight out of ten people who search local business information on a mobile device end up making a visit, a call or a sale? So what happens if the information they find is incomplete, inconsistent or even incorrect? At best consumers are annoyed. At worst they lose trust in the brand. In fact, 71 percent of consumers say they lost trust in a business after finding inconsistent location data online. Businesses spend so much effort building their digital brand presence, but they often neglect an important area that has the potential to bring big returns – online directories.

Having a consistent listing in online outlets can make a positive difference. It not only creates consumer trust and improves visibility but also tells search engines that your B2B or B2C business is legitimate, resulting in improved search engine rankings. How’s that for big returns?

At Infinite Web Designs we pride ourselves on helping our clients maximize their online presence. That’s why we’re introducing Infinite Web Directory Solutions (IWDS) – a valuable management tool that brings together all the information about a business, from physical location to service areas, into one cohesive digital footprint.

Imagine the visibility that comes with being listed consistently in 50+ online outlets. Imagine the kind of presence and authority that consistency creates with search engines, which in turn increases visibility even more. And imagine the target customers you could reach with that kind of visibility.

With IWDS you don’t have to worry about which directories you’re listed in, which service data is listed in which directory or how your name, address and phone number are listed. That is all managed for you. We take care of your online presence so you can focus on what you do best.

How specifically can IWDS help my digital presence?

Some of the positive effects of local digital presence management include an increase in visibility across all search engines, an increase in website traffic and quality back links to your website.


So what exactly does IWDS do?

We make sure your business citations are listed in the most important high-traffic directories, social networks and data aggregators. We review, correct and optimize the listings and provide you with real-time progress reports and updates.

What about industry specific directories?


In addition to well-known directories like Google, Bing, Yelp, etc. we also have access to several industry-specific directories for professions including:
– Lawyers
– Doctors
– Home services
– Financial services
– Restaurants
– Travel
– Health and wellness

If your industry is not listed please contact us.

What does the IWDS service include?

The Infinite Web Directory Service includes:
– Baseline reporting
– 3 major search engine submissions
– Directory submissions to 50+ online directories
– 300+ data aggregators
– Local presence management
– Listing management
– Reputation management
– Monthly updating
– Directory updates
– Optional vertical directories

What does a baseline report tell me?

A baseline report includes both a visibility score, which displays the average score for your initial local page (determined by your average visibility and optimization in Google+ Local, Yahoo Local and Bing Places) and a directory score (derived by dividing the number of directories in which you were found by the number checked.) These scores serve as the starting point with which to monitor your results.

How long does it take before I see results?

You will typically see positive results within 30 days.

Find out what IWDS can do for your business. Give us a call today or fill out the form below to receive your free baseline report.

  • Two words that describe your product/service or that your ideal customer would type in when looking for you
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Top 15 Digital Marketing Trends For 2015

The stakes are as high as ever when it comes to successful digital marketing, in this ever changing field it is important to not only keep up with your competition but also to be savvier and more creative with a  willingness to let go of last year’s best practices and to embrace the up and coming. The list of innovation is extensive, below are a few trends to watch in the coming year.

  1. Marketing Automation
  2. Segmentation
  3. Mobile Optimization
  4. Organic Content Distribution Services
  5. SEO And Social Media Management
  6. Content Curation Tools
  7. Positivity
  8. Paid Social Media
  9. Content Libraries
  10. Communities
  11. Visual Influencers
  12. Marketing Memes
  13. Storymonials
  14. Minimalist Design
  15. Payment Technology

Marketing Automation

A subset of CRM that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. It had become the best solution for developing email marketing and sales campaigns and driving revenue. A recent study from the Len Skord Group says 78% of marketers say automation directly increases revenue.


Small Business Trends says segmentation will be a top priority for marketers to improve the success of their campaigns by using big data and advanced analytics to target specific groups, segmentation delivers increased ROI with larger open rates and more click through’s.  Segmentation involves dividing a broad target market into subsets of consumers, businesses or countries who have common needs and priorities then designing and implementing strategies to target them.

Mobile Optimization

According to email Monday, 61% of consumers now read at least some of their email on mobile devices, 68% of email opens for Gmail and Yahoo accounts occur on mobile devices and 30% of consumers no read email exclusively on mobile devices.  With this growing trend, non-mobile optimized sites will be at a real disadvantage.

Organic Content Distribution Services

For organic sharing via social networks you can use Hootsuite, Sendible and Oktopost to name a few. They will take your content and distribute it across social media using key words. The ability to manage content across multiple social media channels is at the least a full time job, and that’s just the placement and posting of the content. This is before any consideration is given to the creative requirements of this content. In short, social media is your company’s “face” to the world and it is impossible to focus on the message and manage the posting too. Distribution services range from those that will post content you and your team create on a regular and relevant schedule to those that will create a portion of this content for you and manage its distribution as well. The choice is yours and varies significantly on how much you personalize your business and how much time you and your team can devote to your social media presence.

SEO Content and Social Media Management

Here are some examples of tools to work with, Moz, Raven Tools and Analytics SEO. It’s not enough to produce keyword rich content these days. It takes an ever watchful eye on not only content but website structure and readability.  The search engines (lead by Google) are becoming more and more complicated as they build and rebuild the ever changing algorithm that determines what is most relevant to users as they search for information. The search engines want readable content and many want specific markup structure (schema) to more appropriately describe your business in ways that search engines understand. This continuously changing landscape as well as the ongoing integration and consideration of social channels makes it more and necessary to use tools like the ones above to keep you on track and to keep your business in front of the customer.

Content Curation Tools

Content Curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Micro and visual content gives the highest impact. These tools manage the creation and publication of content from different sources. Examples are Percolate, Curata and kapost.


Positivity is a recurring theme I see trending. Researchers have found emotional content drives shares and positive status updates are contagious. A recent study by ZenithOptimedia found that brands that can elicit feelings of happiness, especially in millennials, have a greater chance of establishing and securing lasting relationships with the consumer. The large brands who are at this time running happy ads are seeing huge profits already.

Paid Social Media

Business owners are not seeing the results they used to with organic searches. It has become important to establish a budget for paid social media to supplement your organic storytelling if you want to get a leg up on your competition.

Content Libraries

Content libraries will attract community members. Instead of signing up to get blog posts or a generic email newsletter, list builders will offer access to a growing library of useful information that someone will join based on the content.

Communities Instead of Pages

Social networks such as Facebook are leaning more towards “pay to play” every day and more people are heading to platform communities that allow one-on-one conversations. You can still get results on Facebook with paid ads but the time of business relying solely on a profile or page has gone. Marketers will get more creative to find ways of interacting with fans that allow more direct communication.

Visual Influencers

According to Forbes, 2015 will be the year of visual influencers, when consumer generated content rules and niche content creators wield unprecedented power. Brands are eager to collaborate with visual influencers to learn to create better visual content themselves. This trend will open new doors and offer direct access to the millennial crowd.

Marketing Memes

Memes are a constant in social media, #breaktheinternet and #AlexfromTarget showed us that when done right, memes can spell big exposure.


Short videos of customers telling us their “storymonial” will make brands more human than their predecessor the testimonial did. They will be a powerful tool brands can employ to help sell their story and create a unique and engaging experience for the consumer.

Minimalist Design

Minimalism is increasingly becoming a very popular design trend because it helps businesses to create a website that focuses solely on its intended purpose. The busier and more colorful web pages of the past few years offer too much in the way of distractions. Don’t be fooled into thinking minimalist web design is easy, there is just as much thought, planning and production with minimalism as there is in any other design style. When done well a minimalist web design can be both effective and beautiful.

Payment Technology

Payment technology keeps getting better and better, with increasing ways to pay electronically, online retailers now have choices such as Paypal, Amazon Payments and Apple Pay, and this competition could mean big saving for online retailers as it could lead to decreased fees and improved profit margins. It will be interesting to watch this evolve into streamlined convenience which will eliminate the need for time consuming payment forms.

Marketing Trends for 2015 Key Takeaways

  1. Marketing Automation can directly increase revenue
  2. Segmentation delivers increased ROI with larger open rates and more click throughs
  3. Non – Mobile Optimized websites will be at a disadvantage
  4. Organic Content Distribution Services are becoming increasingly more important for organic sharing via social networks
  5. SEO and Social Media Management are important to keep your business in front of the consumer
  6. Content Curation Tools to manage the creation and  publication of content
  7. Positivity increases business
  8. Paid social media is important to supplement with your organic storytelling
  9. Content Libraries to attract community members
  10. Communities instead of pages because consumers are leaving Facebook type social networks and heading for platform communities
  11. Visual Influencers because consumer generated content will rule in 2015
  12. Marketing Memes are a constant in social media, consumers love them and repost them often
  13. Storymonials to create a unique and engaging experience for your customer
  14. Minimalist Design to create websites that focuses on the product or business in a way the consumer appreciates
  15. Payment Technology which will benefit both the online retailer and the customer

Do you need help implementing these digital marketing strategies into your business?

Let Us Help… Contact Us Today!

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Google’s Panda 4.0 Is Released

Google continues its ongoing efforts to improve the quality of the search results it returns. Google’s head of web spam, Matt Cutts tweeted the release of Panda 4.0 earlier this month and the web went crazy.  Panda is designed to lower the ranking of what it determines are lower-quality content sites. But like previous versions, this update sometimes unfairly penalizes high-quality sites.

Panda penalizes spam and copied content. Its algorithm looks for certain words and phrases and webmaster attempts to fool the algorithm, as well as content spinning. Content recognized as general rather than specific is considered of low quality. Inbound links also are examined for quality.

So, what is quality content? Generally speaking, high quality means content at the level of published books or in popular magazines.

But what does that mean?

Panda has been known to be less than perfect and this is why a Panda false positive is possible. How the updated Panda algorithm was developed and validated, and how it performed in its testing phase before release has not been not publicly divulged. This makes upgrading a web site that has been negatively affected by this release more of an art than a science.

Complicating things with this Panda 4.0 release is that at virtually the same time Google released its Payday Loan 2.0 spam algorithm. Webmasters are exercising all of their skills to tease out which algorithm forced a site downgrade and what specific page content was the cause.

Do you have concerns about how Panda will effect your business’ website?

Contact us today for an SEO evaluation.


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12 years of providing branding, web design and marketing in Fairfield CT

IWD is celebrating their 12 years in business!

You are cordially invited to join us as we celebrate Infinite Web Designs 12th year in business!

Yes, April is our birthday and we plan to celebrate it the way a birthday should be celebrated – for the entire month!!!

To help mark our transition from tween to teen, we are breaking a cyber bottle of fine champagne over the bow of our newly redesigned website. The new design highlights our dynamic, results-driven style and accurately reflects the IWD brand. And we do indeed practice what we preach! We’re always talking about the importance of ensuring a website is designed with SEO (Search Engine Optimization) in mind, so when designing our new site we made sure we didn’t compromise our SERP (Search Engine Results Page) ranking. This alphabet soup of web design acronyms is what gets results for our clients so we spend a lot of time keeping up with search trends and analytics. It is just as exciting as it sounds! As you tour around our site you’ll experience the intuitive navigation and personality that have come to exemplify our work. We had a great time putting it together, and hope you enjoy our newly energized website.

Need a current site re-energized or a new site that needs to communicate your identity? We’d be happy to take time out from our Big Birthday Celebration to discuss how we can help. Give us a call today! 203.307.5701


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Case Studies – a great tool for sharing success!

On occasion we’ll be posting case studies of projects we’re excited to share. Case studies are a great way to illustrate measurable results from our marketing efforts. The studies we post are selected to reflect the wide-range of services we offer for web design, online marketing, and print materials. After you’ve seen what we’ve done for our clients, find out how we can help your business!

View Case Study [PDF]

Here’s one more thing for you to think about. We’re very happy with the dynamic format we developed for our case studies. Do your visual presentations need some pizzaz so you can really strut your stuff? Our visual specialists can help you create a presentation people will remember.

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How Google Analytics Can Help Your SEO

Search engines use algorithms to determine a website’s ranking in their search results. There are many factors that these algorithms take into account when determining your ranking. Luckily, Google Analytics can help you monitor some of these important factors. Google Analytics will help you pinpoint problem areas in your website that could be hurting your SEO. Plus, once you make the necessary changes, it will help you verify that your changes were effective.

Here are a few areas that Google Analytics can help you improve your search engine optimization:

Bounce Rate

A bounce rate captures how many people jump on your site and then quickly jump off. This is usually an indication that your site was not what the visitor was looking for. If your bounce rate is too high, it indicates that your website may be optimized incorrectly. Showing up in search results that do not reflect the content on your website could negatively affect the ranking of your website as a whole. Your bounce rate should be lower than 60%. If you have a higher bounce rate than 60% it could mean a couple of things. First, it could mean that your website is optimized for the wrong keywords. If people search for “fishing hot spots” and instead end up at your seafood restaurant website, then you better believe they are not going to stay on your site very long. Another deterrent is your design and content. If your site does not have clear and user-friendly navigation, or if the layout of the page looks messy or out-dated, people are less likely to stick around. In addition, if the content you provide is not relevant and easy to read, people might jump off because they don’t want to waste their time. Of course, there are also times that people just bounce off for no particular reason, and that is why having a 55% bounce rate is average. If your rate is too high, read our few simple tips to help improve your bounce rate percentage.

Number of Pages Visited

A well optimized website is going to have superb internal linking. These links help search engine spiders craw your website more easily. It will also help visitors move through the website and as a result will view more pages. The more pages and time a person spends on a website the better. It tells Google and other search engines that you have valuable information on your website. Using your Google Analytics you can check the number of pages the average visitor looks at on your website. If it is under 2 pages per visitor, you may want to consider beefing up your internal link structure and adding content to encourage more engagement on your website.

Average Time on the Site

Just like with the number of pages people visit on a site, the average time also helps indicate your website’s value to search engines. The longer people are on the site demonstrates that your website is able to engage its visitors, which is looked at favorably when determining your ranking.

Referral Traffic

Internal links are important, but inbound links can be even more important. Inbound links are when external websites link to your website. These link relationships help build a network of connections. The more inbound links you have, the more reputable you look, and as a result, you will rank better. By looking at the referral traffic on Google Analytics, you can see the websites that have inbound links to your website. By looking at the types of sites bringing in referral traffic, you can get out and seek out similar websites to establish a link relationship. You can also expand the link relationships you already have to help drive even more traffic.


In your Google Analytics you can see the top keywords people are using to find your website. This can tell you a lot about the optimization of your website. If the list of keywords is relevant to your products and services, then you have a very well optimized website. If they don’t seem to match, or if the only keyword people can find your site with is your company name, you may want to consider getting your website optimized by a professional. If people cannot find you using search engines, it won’t matter how nice your website is or how great your product or service is.


All of these areas will help the overall success of the optimization of your website. If you find you have problem areas in your website, we have SEO experts that can help you fix these issues, and organically optimize your website to help you bring in new business. Contact IWD today for a free consultation and estimate.

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How Does A Blog Help Your SEO?

Blogs can do great things for the search engine optimization (SEO) of your website. Not only will it help your SEO, it can also be a great resource for the potential customers that come to your website.

I do want to state that it only helps if you actually use your blog consistently. If you don’t think you have enough to write about, or you don’t think you will be able to keep up with it, I recommend you do not have one. It looks bad if you have a blog that you never update and it won’t help you with your SEO either. To be consistent with your blog I recommend blogging at least every other week if not more frequently.

Search engines favor sites that are both active and also adding new content consistently. A blog accomplishes both of these factors. By having a blog you are proving that your site is not static and that the wealth of information on the site is not only current and up-to-date but also growing.

Blogs give you more opportunities to add in keywords related to the products and services on your website. To come up with keywords think about what people would type into a search engine to find your blog. Once you determine the keywords that define your blog, make sure to add them into your blog post. Because the keywords are unique to each blog post, you are casting a bigger net out in the web in hopes to catch a larger audience. The more blogs, the more opportunities you have to connect with different audiences.

Along with keywords, blogs are a great place to put links. In every blog you should try to have 1-3 links. At least one of these links should go somewhere else within your website. This will help people navigate your website easier and help them take a more interactive role while on your site. For example you can have links that link to other related blogs, or maybe to a particular service/product page that you reference in the blog.

Blogs can be a great way to reach out to your customers, and an opportunity for them to learn more about you and your company. With the added bonus of a boost to the SEO of your site, it is something that should be seriously considered for every company that has a website.

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Google: Changing How People Find Your Business Online

There have been a few changes to the Google search engine and Google+ that are imperative for you to know. These changes will affect how people use Google search and what you need to add to your online marketing plan to get good results.


Google Search Changes

Google search engine has now created two different ways for you to search on their website. You can now select between personal (Custom) search results and global search results. The global search results are what we have now. This will display results from all over the globe, and rank them based on their relevancy to your search inquiry. The new search type is your personal search results. Personal search results tie in global search results with posts from your friends on Google + and other social media sites. The results will be ranked not only by relevance but also by your relationships with the people posting the information. For example, if you are doing a search about “Pepsi,” your friends who have made comments about “Pepsi” will pop up on the top of your personal search results before other global search results. This gives a larger voice to the people you are personally connected to.

To learn more about the specifics of this change please visit Google’s Official Blog

The interesting thing about this change is the fact that on the personal search results, Google+ posts and pages are favored way more than Facebook, Twitter, or any other major social media site. For instance, Pepsi’s Facebook page has a lot more activity and followers than their Google+ site. However, the Google+ site will rank higher than Facebook. Many people in the industry believe this is a very bold move by Google. Because of this bias it forces the hand of marketers to adopt Google+ into their online marketing strategies.

To see these changes in action, we have created an Infinite Web Designs Google+ page.

To create a Google+ page, you need to create a personal Google profile and branch off of the profile to create a business page. It is a similar structure to the Facebook profile and the Facebook business page. The steps are very easy to follow and you can put as much or as little information as you want. Check back on Friday we will have a blog with our top tips for a fabulous Google+ page.



Below is just one example of the results I found after our new IWD Google+ page had been live for 25 minutes. Please take note that these personal search results show a bias towards Google+ compared to all other sites, making it a necessity to have a Google+ page to rank well.

I typed in “web design Fairfield ct” into the Google search bar, using my personal search results. IWD’s Google+ page ranked 3rd overall. The Google+ page even came before the IWD Homepage, which was ranked 5th & 6th. When I switched it to the global search results and kept the same search entry, the IWD Homepage jumped up to the 1st ranked position and the IWD Google+ page was nowhere to be found. This just goes to show that almost instantly; you can see results when you create a Google+ page. You cannot get these types of results, this quickly, any other way. To show up ranked so highly often takes months (not minutes) of SEO and online marketing to achieve. If you don’t have a Google+ page you could be missing out on potential visitors using the new personal search results feature. To learn more about Google+ pages and how IWD can help set you up with one, contact IWD today.

IWD Google+ page results


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Friday Fun Fact: PPC Campaigns vs Organic SEO

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Friday Fun Fact: The Importance of a First Page Ranking

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