Did you know that eight out of ten people who search local business information on a mobile device end up making a visit, a call or a sale? So what happens if the information they find is incomplete, inconsistent or even incorrect? At best consumers are annoyed. At worst they lose trust in the brand. In fact, 71 percent of consumers say they lost trust in a business after finding inconsistent location data online. Businesses spend so much effort building their digital brand presence, but they often neglect an important area that has the potential to bring big returns – online directories.
Having a consistent listing in online outlets can make a positive difference. It not only creates consumer trust and improves visibility but also tells search engines that your B2B or B2C business is legitimate, resulting in improved search engine rankings. How’s that for big returns?
At Infinite Web Designs we pride ourselves on helping our clients maximize their online presence. That’s why we’re introducing Infinite Web Directory Solutions (IWDS) – a valuable management tool that brings together all the information about a business, from physical location to service areas, into one cohesive digital footprint.
Imagine the visibility that comes with being listed consistently in 50+ online outlets. Imagine the kind of presence and authority that consistency creates with search engines, which in turn increases visibility even more. And imagine the target customers you could reach with that kind of visibility.
With IWDS you don’t have to worry about which directories you’re listed in, which service data is listed in which directory or how your name, address and phone number are listed. That is all managed for you. We take care of your online presence so you can focus on what you do best.
How specifically can IWDS help my digital presence?
Some of the positive effects of local digital presence management include an increase in visibility across all search engines, an increase in website traffic and quality back links to your website.
So what exactly does IWDS do?
We make sure your business citations are listed in the most important high-traffic directories, social networks and data aggregators. We review, correct and optimize the listings and provide you with real-time progress reports and updates.
What about industry specific directories?
In addition to well-known directories like Google, Bing, Yelp, etc. we also have access to several industry-specific directories for professions including:
– Home services
– Financial services
– Health and wellness
If your industry is not listed please contact us.
What does the IWDS service include?
The Infinite Web Directory Service includes:
– Baseline reporting
– 3 major search engine submissions
– Directory submissions to 50+ online directories
– 300+ data aggregators
– Local presence management
– Listing management
– Reputation management
– Monthly updating
– Directory updates
– Optional vertical directories
What does a baseline report tell me?
A baseline report includes both a visibility score, which displays the average score for your initial local page (determined by your average visibility and optimization in Google+ Local, Yahoo Local and Bing Places) and a directory score (derived by dividing the number of directories in which you were found by the number checked.) These scores serve as the starting point with which to monitor your results.
How long does it take before I see results?
You will typically see positive results within 30 days.
Find out what IWDS can do for your business. Give us a call today or fill out the form below to receive your free baseline report.
Google continues its ongoing efforts to improve the quality of the search results it returns. Google’s head of web spam, Matt Cutts tweeted the release of Panda 4.0 earlier this month and the web went crazy. Panda is designed to lower the ranking of what it determines are lower-quality content sites. But like previous versions, this update sometimes unfairly penalizes high-quality sites.
Panda penalizes spam and copied content. Its algorithm looks for certain words and phrases and webmaster attempts to fool the algorithm, as well as content spinning. Content recognized as general rather than specific is considered of low quality. Inbound links also are examined for quality.
So, what is quality content? Generally speaking, high quality means content at the level of published books or in popular magazines.
But what does that mean?
Panda has been known to be less than perfect and this is why a Panda false positive is possible. How the updated Panda algorithm was developed and validated, and how it performed in its testing phase before release has not been not publicly divulged. This makes upgrading a web site that has been negatively affected by this release more of an art than a science.
Complicating things with this Panda 4.0 release is that at virtually the same time Google released its Payday Loan 2.0 spam algorithm. Webmasters are exercising all of their skills to tease out which algorithm forced a site downgrade and what specific page content was the cause.
Do you have concerns about how Panda will effect your business’ website?
Search engines use algorithms to determine a website’s ranking in their search results. There are many factors that these algorithms take into account when determining your ranking. Luckily, Google Analytics can help you monitor some of these important factors. Google Analytics will help you pinpoint problem areas in your website that could be hurting your SEO. Plus, once you make the necessary changes, it will help you verify that your changes were effective.
Here are a few areas that Google Analytics can help you improve your search engine optimization:
A bounce rate captures how many people jump on your site and then quickly jump off. This is usually an indication that your site was not what the visitor was looking for. If your bounce rate is too high, it indicates that your website may be optimized incorrectly. Showing up in search results that do not reflect the content on your website could negatively affect the ranking of your website as a whole. Your bounce rate should be lower than 60%. If you have a higher bounce rate than 60% it could mean a couple of things. First, it could mean that your website is optimized for the wrong keywords. If people search for “fishing hot spots” and instead end up at your seafood restaurant website, then you better believe they are not going to stay on your site very long. Another deterrent is your design and content. If your site does not have clear and user-friendly navigation, or if the layout of the page looks messy or out-dated, people are less likely to stick around. In addition, if the content you provide is not relevant and easy to read, people might jump off because they don’t want to waste their time. Of course, there are also times that people just bounce off for no particular reason, and that is why having a 55% bounce rate is average. If your rate is too high, read our few simple tips to help improve your bounce rate percentage.
Number of Pages Visited
A well optimized website is going to have superb internal linking. These links help search engine spiders craw your website more easily. It will also help visitors move through the website and as a result will view more pages. The more pages and time a person spends on a website the better. It tells Google and other search engines that you have valuable information on your website. Using your Google Analytics you can check the number of pages the average visitor looks at on your website. If it is under 2 pages per visitor, you may want to consider beefing up your internal link structure and adding content to encourage more engagement on your website.
Average Time on the Site
Just like with the number of pages people visit on a site, the average time also helps indicate your website’s value to search engines. The longer people are on the site demonstrates that your website is able to engage its visitors, which is looked at favorably when determining your ranking.
Internal links are important, but inbound links can be even more important. Inbound links are when external websites link to your website. These link relationships help build a network of connections. The more inbound links you have, the more reputable you look, and as a result, you will rank better. By looking at the referral traffic on Google Analytics, you can see the websites that have inbound links to your website. By looking at the types of sites bringing in referral traffic, you can get out and seek out similar websites to establish a link relationship. You can also expand the link relationships you already have to help drive even more traffic.
In your Google Analytics you can see the top keywords people are using to find your website. This can tell you a lot about the optimization of your website. If the list of keywords is relevant to your products and services, then you have a very well optimized website. If they don’t seem to match, or if the only keyword people can find your site with is your company name, you may want to consider getting your website optimized by a professional. If people cannot find you using search engines, it won’t matter how nice your website is or how great your product or service is.
All of these areas will help the overall success of the optimization of your website. If you find you have problem areas in your website, we have SEO experts that can help you fix these issues, and organically optimize your website to help you bring in new business. Contact IWD today for a free consultation and estimate.
Blogs can do great things for the search engine optimization (SEO) of your website. Not only will it help your SEO, it can also be a great resource for the potential customers that come to your website.
I do want to state that it only helps if you actually use your blog consistently. If you don’t think you have enough to write about, or you don’t think you will be able to keep up with it, I recommend you do not have one. It looks bad if you have a blog that you never update and it won’t help you with your SEO either. To be consistent with your blog I recommend blogging at least every other week if not more frequently.
Search engines favor sites that are both active and also adding new content consistently. A blog accomplishes both of these factors. By having a blog you are proving that your site is not static and that the wealth of information on the site is not only current and up-to-date but also growing.
Blogs give you more opportunities to add in keywords related to the products and services on your website. To come up with keywords think about what people would type into a search engine to find your blog. Once you determine the keywords that define your blog, make sure to add them into your blog post. Because the keywords are unique to each blog post, you are casting a bigger net out in the web in hopes to catch a larger audience. The more blogs, the more opportunities you have to connect with different audiences.
Along with keywords, blogs are a great place to put links. In every blog you should try to have 1-3 links. At least one of these links should go somewhere else within your website. This will help people navigate your website easier and help them take a more interactive role while on your site. For example you can have links that link to other related blogs, or maybe to a particular service/product page that you reference in the blog.
Blogs can be a great way to reach out to your customers, and an opportunity for them to learn more about you and your company. With the added bonus of a boost to the SEO of your site, it is something that should be seriously considered for every company that has a website.