Marketing

online-reputation-management

Online Reputation Management Should Be Your Top Marketing Priority

Whether you are a business owner looking to grow your business, an individual applying for a job or even looking to meet that special someone, the digital footprint you leave online follows you everywhere you go.

Your online reputation goes beyond just your business – it is also a sum of the customer service experience you provide, your personal interactions online and the interactions of the people who work for you & with you.

If you’ve watched the fall of ‪Holly Jones, you can see how fast it can happen. Anytime you are angry or overly emotional, hold off posting. WAIT until you are ready to say something productive. There is a time & place for negative reviews, but when you react in the heat of the moment, it can haunt you forever.

If you haven’t seen the full story, you can read it here:
http://www.dailymail.co.uk/news/article-3383021/The-manager-told-dying-important-Cold-hearted-bar-customer-goes-rant-saying-New-Year-s-Eve-ruined-woman-having-HEART-ATTACK.html  via Daily Mail

AND if you are interested in helping the woman who had a heart attack, you can do so on her GoFundMe page here: https://www.gofundme.com/xvhdjjwk

Do you need help with reputation management for yourself or your business?

Contact Us Today>>

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‪#‎tiptuesday ‪#‎onlinereputationmanagement

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  • web design
  • branding
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  • digital marketing
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  • search engine optimization (seo)
  • search marketing integration (smi)
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2016-digital-marketing

2016 Branded Digital Marketing: New Ideas for the New Year

HAPPY NEW YEAR!

Amy & the entire Infinite Web Designs team want to wish you a Happy New Year!

Our Motto is Our Foundation: THE POSSIBILITIES ARE ENDLESS!  

And, we have TONS of new ideas for the upcoming year!  

Please take a look at a few of the digital marketing pieces we created for our clients to use for social media, email marketing & more!

 


AHL_NewYear_846 2015 AS-575x575_NewYearPost 2015 Izzy_SocialPost_NewYear2015_612x612 KG_NewYear2015_Fbook-846 BIG PL_Newsletter_NewYear2015  SM-facebookPOST-NewYear2015_v2 SN_NewYear2015_612x612

SA_facebook_NewYear2015

Let us create beautiful, branded digital marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd #happynewyear


Looking for a unique branded digital marketing strategy?

Digital marketing has come on fast and strong over the past few years.

While most companies have strategies they execute over a variety of platforms such as websites, Facebook, Twitter, blogs, newsletters, online advertising and a host of others, they are often left wondering about the effectiveness of their efforts.

With 16+ years of experience, 200+ websites launched, and clients from a wide range of industries,
Infinite Web Designs provides consulting services to assist businesses in creating an effective and integrated digital marketing plan.

Contact Us Today>>


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Get the insiders edge from our team of professionals on the latest digital marketing trends like:

  • web design
  • branding
  • print marketing
  • digital marketing
  • social media marketing
  • search engine optimization (seo)
  • search marketing integration (smi)
  • video marketing

PLUS, get a first look at our latest projects and digital marketing efforts.

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branded-digital-marketing-images

Branded Digital Marketing Images – Holiday Edition

HAPPY HOLIDAYS!

Amy & the entire Infinite Web Designs team wish you a very Happy Holiday Season!

We love getting to know our clients’ brands and creating unique digital marketing pieces for their businesses.  Please take a look at a few of the digital designs we created for our clients to use for social media, email marketing & more!

PL_Newsletter_Holiday2015

SN_Holiday2015_612x612

AS-575x575_HolidayPost 2015_redo

SM-facebookPOST-Holiday

SA_facebook_Holiday2015

NC_Holiday2015_v2

KG_Holiday2015_Fbook-846 BIG

Izzy_SocialPost_Holiday2015_612x612

AHL_Holiday_846 2015


Let us create beautiful, branded digital marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd #happyholidays


Looking for a unique branded digital marketing strategy?

Digital marketing has come on fast and strong over the past few years.

While most companies have strategies they execute over a variety of platforms such as websites, Facebook, Twitter, blogs, newsletters, online advertising and a host of others, they are often left wondering about the effectiveness of their efforts.

With 16+ years of experience, 200+ websites launched, and clients from a wide range of industries,
Infinite Web Designs provides consulting services to assist businesses in creating an effective and integrated digital marketing plan.

Contact Us Today>>


Sign up for our newsletter!

Get the insiders edge from our team of professionals on the latest digital marketing trends like:

  • web design
  • branding
  • print marketing
  • digital marketing
  • social media marketing
  • search engine optimization (seo)
  • search marketing integration (smi)
  • video marketing

PLUS, get a first look at our latest projects and digital marketing efforts.

* indicates required







 

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thanksgiving-digital-marketing-ct

Digital Marketing Images – Thanksgiving Edition

HAPPY THANKSGIVING!

This Thanksgiving, we are grateful for all of our AMAZING CLIENTS.  Take a look at a few of the digital designs we created for our clients to use for social media marketing & more!

Let us create beautiful, branded digital marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd #thanksgiving

 

SM-facebookPOST-ThanksgivingSA_facebook_Thanksgiving2015PL_Thanksgiving_fbook2015    Izzy_Insta_Thanksgiving_612x612KG_Thanksgiving2015_Fbook-846 BIG  AS-575x575_Thanksgiving2015 AHL_Thanksgiving_846 2015

10 GC7x_Thanksgiving_Blog

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halloween-digital-marketing-images

Digital Marketing Images – Spooktacular Halloween Edition

HAPPY HALLOWEEN!

Take a peek at our Spooktacular Halloween social media marketing images, IF YOU DARE!

Let us create beautiful, branded digital marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd

PL-846x000_Facebook_Halloween2015

KG_Facebook_Halloween2015

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AS-850x300_Halloween_banner 2015 (1)

AHL_Halloween_846 2015

SM-facebookPOST-Halloween

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Print

Social Media Marketing Images – Labor Day Edition

HAPPY LABOR DAY!

Check out our a few of our branded Labor Day social media marketing images that we created for our clients.

Let us create beautiful, branded social media marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd

AHL-facebook-cover_LaborDay AS-850x300_LaborDay_banner 2015 Izzy_LaborDay_Insta_612x612 KG_FacebookCover_LaborDay (2) LaborDay_Fbook-846 BIG PL-846x000_LaborDay_facebook SA_facebook_LaborDay 2015 SM-facebookPOST-LaborDay

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Print

Branded Social Media Marketing – Father’s Day Edition

We are showing appreciation to all the awesome DADS this Father’s Day!

Take a look at a sampling of our branded Father’s Day social media marketing images that we created for some of our clients. Enjoy!

Let us create beautiful, branded social media marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd

June_DadsDay_Fbook-846 BIGCTSP_Fbook_DadDay_846Izzy_DadDay_Fbook-846 BIGPL-846x000_DadsDay_facebookAHL-facebook-cover_FathersDaySA_facebook_DadsDayAS-850x300_DadDay_postKG_FacebookCover_FathersDayIWD_DadsDay_Fbook-846 BIGSM-facebook-FathersDay15GC7x_FathersDay

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Branded Social Media Marketing – Memorial Day Edition

We are showing appreciation to all those who have served our country this Memorial Day!

Take a look at a sampling of our branded Memorial Day social media marketing images that we created for some of our clients. Enjoy!

Let us create beautiful, branded social media marketing images for your business!

Sign up for our holiday branded marketing package!

Purchase Our Holiday Image Package & Receive Branded Images for the following holidays:

#NewYearsDay
#ValentinesDay
#StPatricksDay
#MothersDay
#MemorialDay
#FathersDay
#4thofJuly
#LaborDay
#Halloween
#Thanksgiving
#Christmas / #Holiday

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd

Social-Media-MarketingSocial-Media-Marketing Social-Media-Marketing Social-Media-Marketing KG_MemorialDay_Fbook-846 BIG PL-846x000_MemDay_facebookMay_MemorialDay_Fbook-846 BIG SA_facebook_MemorialDay SM-facebookPOST-MemorialDay

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Branded Social Media Marketing – Mother’s Day Edition

We are showing MOM the appreciation she deserves this Mother’s Day!

Take a look at a sampling of our branded Mother’s Day social media marketing images that we created for some of our clients. Enjoy!

Let us create beautiful, branded social media marketing images for your business!

Call us today…  203.307.5107

#socialmediamarketing #digitalmarketingimages #iwd

AHL-facebook-cover_MothersDay AS-850x300_MomsDay_Post IWD_MomsDay_Fbook-846 BIG Izzy_MomDay_Fbook-846 BIG KG_FacebookCover_MothersDay May_MomsDay_Fbook-846 BIG MotherBride-BlogNews-600x200_April PL-846x000_MomDay_facebook SA_facebook_MomsDay (1) SM-facebook-MothersDay15

 

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Top 15 Digital Marketing Trends For 2015

The stakes are as high as ever when it comes to successful digital marketing, in this ever changing field it is important to not only keep up with your competition but also to be savvier and more creative with a  willingness to let go of last year’s best practices and to embrace the up and coming. The list of innovation is extensive, below are a few trends to watch in the coming year.

  1. Marketing Automation
  2. Segmentation
  3. Mobile Optimization
  4. Organic Content Distribution Services
  5. SEO And Social Media Management
  6. Content Curation Tools
  7. Positivity
  8. Paid Social Media
  9. Content Libraries
  10. Communities
  11. Visual Influencers
  12. Marketing Memes
  13. Storymonials
  14. Minimalist Design
  15. Payment Technology

Marketing Automation

A subset of CRM that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. It had become the best solution for developing email marketing and sales campaigns and driving revenue. A recent study from the Len Skord Group says 78% of marketers say automation directly increases revenue.

Segmentation

Small Business Trends says segmentation will be a top priority for marketers to improve the success of their campaigns by using big data and advanced analytics to target specific groups, segmentation delivers increased ROI with larger open rates and more click through’s.  Segmentation involves dividing a broad target market into subsets of consumers, businesses or countries who have common needs and priorities then designing and implementing strategies to target them.

Mobile Optimization

According to email Monday, 61% of consumers now read at least some of their email on mobile devices, 68% of email opens for Gmail and Yahoo accounts occur on mobile devices and 30% of consumers no read email exclusively on mobile devices.  With this growing trend, non-mobile optimized sites will be at a real disadvantage.

Organic Content Distribution Services

For organic sharing via social networks you can use Hootsuite, Sendible and Oktopost to name a few. They will take your content and distribute it across social media using key words. The ability to manage content across multiple social media channels is at the least a full time job, and that’s just the placement and posting of the content. This is before any consideration is given to the creative requirements of this content. In short, social media is your company’s “face” to the world and it is impossible to focus on the message and manage the posting too. Distribution services range from those that will post content you and your team create on a regular and relevant schedule to those that will create a portion of this content for you and manage its distribution as well. The choice is yours and varies significantly on how much you personalize your business and how much time you and your team can devote to your social media presence.

SEO Content and Social Media Management

Here are some examples of tools to work with, Moz, Raven Tools and Analytics SEO. It’s not enough to produce keyword rich content these days. It takes an ever watchful eye on not only content but website structure and readability.  The search engines (lead by Google) are becoming more and more complicated as they build and rebuild the ever changing algorithm that determines what is most relevant to users as they search for information. The search engines want readable content and many want specific markup structure (schema) to more appropriately describe your business in ways that search engines understand. This continuously changing landscape as well as the ongoing integration and consideration of social channels makes it more and necessary to use tools like the ones above to keep you on track and to keep your business in front of the customer.

Content Curation Tools

Content Curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Micro and visual content gives the highest impact. These tools manage the creation and publication of content from different sources. Examples are Percolate, Curata and kapost.

Positivity

Positivity is a recurring theme I see trending. Researchers have found emotional content drives shares and positive status updates are contagious. A recent study by ZenithOptimedia found that brands that can elicit feelings of happiness, especially in millennials, have a greater chance of establishing and securing lasting relationships with the consumer. The large brands who are at this time running happy ads are seeing huge profits already.

Paid Social Media

Business owners are not seeing the results they used to with organic searches. It has become important to establish a budget for paid social media to supplement your organic storytelling if you want to get a leg up on your competition.

Content Libraries

Content libraries will attract community members. Instead of signing up to get blog posts or a generic email newsletter, list builders will offer access to a growing library of useful information that someone will join based on the content.

Communities Instead of Pages

Social networks such as Facebook are leaning more towards “pay to play” every day and more people are heading to platform communities that allow one-on-one conversations. You can still get results on Facebook with paid ads but the time of business relying solely on a profile or page has gone. Marketers will get more creative to find ways of interacting with fans that allow more direct communication.

Visual Influencers

According to Forbes, 2015 will be the year of visual influencers, when consumer generated content rules and niche content creators wield unprecedented power. Brands are eager to collaborate with visual influencers to learn to create better visual content themselves. This trend will open new doors and offer direct access to the millennial crowd.

Marketing Memes

Memes are a constant in social media, #breaktheinternet and #AlexfromTarget showed us that when done right, memes can spell big exposure.

Storymonials

Short videos of customers telling us their “storymonial” will make brands more human than their predecessor the testimonial did. They will be a powerful tool brands can employ to help sell their story and create a unique and engaging experience for the consumer.

Minimalist Design

Minimalism is increasingly becoming a very popular design trend because it helps businesses to create a website that focuses solely on its intended purpose. The busier and more colorful web pages of the past few years offer too much in the way of distractions. Don’t be fooled into thinking minimalist web design is easy, there is just as much thought, planning and production with minimalism as there is in any other design style. When done well a minimalist web design can be both effective and beautiful.

Payment Technology

Payment technology keeps getting better and better, with increasing ways to pay electronically, online retailers now have choices such as Paypal, Amazon Payments and Apple Pay, and this competition could mean big saving for online retailers as it could lead to decreased fees and improved profit margins. It will be interesting to watch this evolve into streamlined convenience which will eliminate the need for time consuming payment forms.

Marketing Trends for 2015 Key Takeaways

  1. Marketing Automation can directly increase revenue
  2. Segmentation delivers increased ROI with larger open rates and more click throughs
  3. Non – Mobile Optimized websites will be at a disadvantage
  4. Organic Content Distribution Services are becoming increasingly more important for organic sharing via social networks
  5. SEO and Social Media Management are important to keep your business in front of the consumer
  6. Content Curation Tools to manage the creation and  publication of content
  7. Positivity increases business
  8. Paid social media is important to supplement with your organic storytelling
  9. Content Libraries to attract community members
  10. Communities instead of pages because consumers are leaving Facebook type social networks and heading for platform communities
  11. Visual Influencers because consumer generated content will rule in 2015
  12. Marketing Memes are a constant in social media, consumers love them and repost them often
  13. Storymonials to create a unique and engaging experience for your customer
  14. Minimalist Design to create websites that focuses on the product or business in a way the consumer appreciates
  15. Payment Technology which will benefit both the online retailer and the customer

Do you need help implementing these digital marketing strategies into your business?

Let Us Help… Contact Us Today!

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